Verb Ghost Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Verb Ghost Oil sales on Amazon US totaled 202,500 units in July 2026 (▼ 41.0% vs. the prior month), generating an estimated $4,597,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 51.4% of revenue, while a typical listing is priced at $27.55. The keyword itself pulled 44,456 Amazon queries over the same period (▼ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the verb ghost oil Top 50 moved 2,897,550 units and $66,611,440 in cumulative sales — an average of 241,463 units and $5,550,953 per month. Monthly throughput topped out at 343,050 units in June 2026 and dipped to 131,100 in May 2026, leaving the latest reading 13.1% lower than August 2025.
Verb Ghost Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
202.5K
▼ 41.0% MoM
Monthly Revenue 2026/07
$4.6M
▼ 48.8% MoM
Top 10 Market Share 2026/07
60.2%
Verb Ghost Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold verb ghost oil listing on Amazon US in July 2026 is ASIN B07N7PK9QK (Brand: Mielle Organics), which sold 40,000 units at $9.94 apiece — equal to 19.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 122,000 units and $2,363,410 in July 2026 — 60.2% of unit volume and 51.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Verb Ghost Oil' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B003JKFEL8
Moroccanoil Treatment Hair Oil
10K
▲ 0.0%vs. prior month
$189.7K
latest month
12-month trend
B00C3HQB9C
VERB Ghost Weightless Fine Hair Oil | For Styling + Heat Protection
8K
▼ 60.0%vs. prior month
$176K
latest month
12-month trend
B0BZZJWGPQ
Kerastase Nutritive 8H Magic Night Serum – Overnight Dry Hair Treatment | Overnight treatment for dry hair, enhances shine, nourishes, reduces frizz, plant proteins
8K
▼ 60.0%vs. prior month
$496K
latest month
12-month trend
B0FWKX1QMC
L'Oreal Paris Elvive Glycolic + Gloss High Shine Leave-In Hair Serum, Smooths Dull, Porous Hair Into High-Shine, Glossy Hair, 4.4 Fl Oz
8K
▼ 20.0%vs. prior month
$62.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Verb Ghost Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mielle Organics is the best-performing verb ghost oil brand in July 2026, moving 40,000 units across 1 ASIN for 32.8% of Top 10 volume. Olaplex follows with 20,000 units (16.4%), ahead of Moroccanoil on 10,000 units (8.2%).
Volume is spread across 10 brands, with the top three holding 57.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.94 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mielle Organics
1 ASIN in Top 10
32.8%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
Olaplex
1 ASIN in Top 10
16.4%
Units
20K
Revenue
$640K
Avg. price
$32.00
B07VR1NDSQ
$32.00·★4.7·61.3K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20K
Moroccanoil
1 ASIN in Top 10
8.2%
Units
10K
Revenue
$189.7K
Avg. price
$20.00
B003JKFEL8
$20.00·★4.7·91.6K revsMoroccanoil Treatment Hair Oil
Units sold10K
Trending Verb Ghost Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DCX7628T booked 8K units at $18.97, with ▲ 14.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DCX7628T
Lebanta Raw Batana Oil for Hair - 100% Pure, Organic 4oz Batana from Honduras for Fuller, Thicker-Looking Hair - Unrefined Cold Pressed Cosmetic Scalp Oil & Hair Mask, Gift for Women (1 Pack)
Price
$18.97
Rating
4.3
Reviews
2.6K
Latest month sales
B07YFD3T2T
Carol's Daughter Goddess Strength 7 Oil Blend Scalp and Hair Oil for Waves, Coils and Curls, Hair Treatment with Castor Oil, 4.2 Fl Oz | Weightless scalp & hair oil with castor oil nourishes the scalp, strengthens hair & helps protect from breakage.
Price
$11.94
Rating
4.6
Reviews
16.6K
Latest month sales
B09QKR5RPT
Elizavecca CER-100 Hair Essence Oil - Leave-In Treatment for Dry Hair Growth - 100ml K-Beauty
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.6
Reviews
5.5K
Latest month sales
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