Crest Deep Stain Remover Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Crest Deep Stain Remover Toothpaste sales on Amazon US totaled 1,193,000 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $19,025,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 60.8% of revenue, while a typical listing is priced at $14.42. The keyword itself pulled 33,820 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the crest deep stain remover toothpaste Top 50 moved 12,581,100 units and $204,484,000 in cumulative sales — an average of 1,048,425 units and $17,040,333 per month. Monthly throughput topped out at 1,335,000 units in June 2026 and dipped to 684,700 in May 2026, leaving the latest reading 19.9% higher than August 2025.
Crest Deep Stain Remover Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.2M
▼ 10.6% MoM
Monthly Revenue 2026/07
$19M
▼ 12.4% MoM
Top 10 Market Share 2026/07
57.8%
Crest Deep Stain Remover Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold crest deep stain remover toothpaste listing on Amazon US in July 2026 is ASIN B005PLQIQ4 (Brand: Crest), which sold 100,000 units at $8.99 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 690,000 units and $11,576,100 in July 2026 — 57.8% of unit volume and 60.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Crest Deep Stain Remover Toothpaste' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B005PLQIQ4
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
100K
▲ 0.0%vs. prior month
$899K
latest month
12-month trend
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09F8FZ18G
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B00AHAWWO0
Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
90K
▼ 10.0%vs. prior month
$4M
latest month
12-month trend
B07FLBBWJR
Glide Comfort Plus Dental Floss, Extra Soft, Value 3 Pack (40m Each)
50K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
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Best Crest Deep Stain Remover Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing crest deep stain remover toothpaste brand in July 2026, moving 400,000 units across 6 ASINs for 58.0% of Top 10 volume. Colgate follows with 100,000 units (14.5%), ahead of Boka on 100,000 units (14.5%).
With 5 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.29 to $18.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
6 ASINs in Top 10
58.0%
Units
400K
Revenue
$8M
Avg. price
$18.17
B005PLQIQ4
$8.99·★4.8·53K revsCrest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
Units sold100KB09F8FZ18G
$14.94·★4.8·30.9K revsCrest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
Units sold100KB00AHAWWO0
$45.99·★4.6·106K revsCrest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
Units sold90KB0DPNGKZ9P
$19.99·★4.4·9.5K revsCrest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units sold50KB0C881GLNM
$10.97·★4.8·10.2K revsCrest Mouthwash Pro Health Multi-Protection, 1L, 2 Pack, 6-in-1 Benefits, Alcohol Free, Enamel Repair, Breath Freshener, Anti Cavity, Fluoride mouthwash, Bad Breath Treatment for Adults, Contains CPC
Units sold30KB0DPNH9Q9W
$8.16·★4.4·2.4K revsCrest 3DWhite Brilliance Deep Stain Remover Ultra White Toothpaste - 2.1oz
Units sold30K
Colgate
1 ASIN in Top 10
14.5%
Units
100K
Revenue
$1M
Avg. price
$9.29
B082F1QH7S
$9.29·★4.7·51.4K revsColgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
Units sold100K
Boka
1 ASIN in Top 10
14.5%
Units
100K
Revenue
$1.1M
Avg. price
$9.88
B083JHCCV2
$9.88·★4.5·61K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Trending Crest Deep Stain Remover Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B006ZBT0OA leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0C5NT72GS close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006ZBT0OA
Colgate Extra Clean Soft Toothbrush, 3 Pack | Soft Bristles, Easy Grip Handle, Removes Plaque, Everyday Clean, Triple Toothpaste Pack, Easily Stock Up and Save
Price
$3.00
Rating
4.6
Reviews
68.9K
Latest month sales
B0C5NT72GS
Crest Cavity & Tartar Protection Toothpaste, Whitening Baking Soda & Peroxide,5.7 Ounce (Pack of 2)
Price
$5.98
Rating
4.7
Reviews
3.3K
Latest month sales
B0CMW3G4F5
Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 4.8 oz - Anticavity, Antibacterial Flouride Toothpaste, Clinically Proven, Gum and Enamel Protection, Plaque Control
Unlock to view ASIN details and product titles
Price
$8.16
Rating
4.8
Reviews
2K
Latest month sales
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