Arm And Hammer Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Arm And Hammer Toothpaste sales on Amazon US totaled 961,000 units in July 2026 (▼ 10.5% vs. the prior month), generating an estimated $13,205,380 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 61.5% of revenue, while a typical listing is priced at $12.32. The keyword itself pulled 95,348 Amazon queries over the same period (▲ 10.0% MoM).
Zooming out to the 12-month window ending July 2026, the arm and hammer toothpaste Top 50 moved 10,421,300 units and $145,310,185 in cumulative sales — an average of 868,442 units and $12,109,182 per month. Monthly throughput topped out at 1,073,700 units in June 2026 and dipped to 576,200 in May 2026, leaving the latest reading 13.8% higher than August 2025.
Arm And Hammer Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
961K
▼ 10.5% MoM
Monthly Revenue 2026/07
$13.2M
▼ 14.5% MoM
Top 10 Market Share 2026/07
58.3%
Arm And Hammer Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold arm and hammer toothpaste listing on Amazon US in July 2026 is ASIN B082F1QH7S (Brand: Colgate), which sold 100,000 units at $9.99 apiece — equal to 10.4% of every unit tracked in this report.
The Top 10 ASINs account for 560,000 units and $8,117,900 in July 2026 — 58.3% of unit volume and 61.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Arm And Hammer Toothpaste' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09F8FZ18G
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0DDCQ534S
Sensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste, 4 oz (4 Pack) | Amazon Exclusive, For Sensitive Teeth, to Reharden and Strengthen Enamel, Fresh Mint, Protection Against Cavities, SLS Free
50K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B00JUJ1E0W
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
40K
▼ 20.0%vs. prior month
$447.6K
latest month
12-month trend
B01BNEWDFQ
Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz | Bulk Anticavity Adult Toothpaste, Fights Cavities, Enamel Strengthening, ADA Accepted, Great Regular Mint Flavor
40K
▲ 33.3%vs. prior month
$401.6K
latest month
12-month trend
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Best Arm And Hammer Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Colgate is the best-performing arm and hammer toothpaste brand in July 2026, moving 140,000 units across 2 ASINs for 25.0% of Top 10 volume. Crest follows with 130,000 units (23.2%), ahead of Boka on 100,000 units (17.9%).
With 7 brands splitting the Top 10 and 66.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $14.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Colgate
2 ASINs in Top 10
25.0%
Units
140K
Revenue
$1.4M
Avg. price
$9.98
B082F1QH7S
$9.99·★4.7·51.2K revsColgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
Units sold100KB01BNEWDFQ
$9.98·★4.8·65.9K revsColgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz | Bulk Anticavity Adult Toothpaste, Fights Cavities, Enamel Strengthening, ADA Accepted, Great Regular Mint Flavor
Units sold40K
Crest
2 ASINs in Top 10
23.2%
Units
130K
Revenue
$1.9M
Avg. price
$14.96
B09F8FZ18G
$14.94·★4.8·30.8K revsCrest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
Units sold100KB08PWZCP1F
$14.99·★4.8·14.5K revsCrest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
Units sold30K
Boka
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$1.1M
Avg. price
$11.62
B083JHCCV2
$11.62·★4.5·60.7K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Trending Arm And Hammer Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08PWZCP1F booked 30K units at $14.99, with ▲ 50.0% MoM change. On the growth side, B081R37SMW leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B00KS6X5OO close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08PWZCP1F
Crest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
Price
$14.99
Rating
4.8
Reviews
14.5K
Latest month sales
B081R37SMW
ARM & HAMMER Essentials Fluoride-Free Toothpaste, Clean Mint, 4.3oz, 4-Pack | Whitening + Activated Charcoal Toothpaste, 100% Natural Baking Soda
Price
$18.87
Rating
4.6
Reviews
2.9K
Latest month sales
B00KS6X5OO
Aquafresh Cavity Protection Fluoride Toothpaste, 5.6 oz | For Healthy Gums, Strong Teeth, and Fresh Breath, Cool Mint, Helps Protect Teeth From Sugar Acids, For The Whole Family
Unlock to view ASIN details and product titles
Price
$2.14
Rating
4.7
Reviews
12.8K
Latest month sales
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