Parodontax Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Parodontax Toothpaste sales on Amazon US totaled 1,116,000 units in July 2026 (▼ 7.8% vs. the prior month), generating an estimated $15,891,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.3% of unit volume and 49.3% of revenue, while a typical listing is priced at $14.10. The keyword itself pulled 86,545 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the parodontax toothpaste Top 50 moved 11,728,600 units and $166,512,543 in cumulative sales — an average of 977,383 units and $13,876,045 per month. Monthly throughput topped out at 1,210,000 units in June 2026 and dipped to 608,000 in May 2026, leaving the latest reading 28.5% higher than August 2025.
Parodontax Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 7.8% MoM
Monthly Revenue 2026/07
$15.9M
▼ 8.0% MoM
Top 10 Market Share 2026/07
49.3%
Parodontax Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold parodontax toothpaste listing on Amazon US in July 2026 is ASIN B083JHCCV2 (Brand: Boka), which sold 100,000 units at $11.62 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 550,000 units and $7,832,500 in July 2026 — 49.3% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Parodontax Toothpaste' on Amazon
July 2026
Is 49.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09F8FZ18G
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B07C1ZQ5ZY
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
60K
▲ 0.0%vs. prior month
$762K
latest month
12-month trend
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B0CS4137M1
Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Whitening*, Rod Shaped nHA, Xylitol Toothpaste for Adults, Enamel Care*, Sensitive Teeth*, SLS Free, Mint 4oz (USA Made) Package May Vary
50K
▲ 0.0%vs. prior month
$493K
latest month
12-month trend
B0DDCQ534S
Sensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste, 4 oz (4 Pack) | Amazon Exclusive, For Sensitive Teeth, to Reharden and Strengthen Enamel, Fresh Mint, Protection Against Cavities, SLS Free
50K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
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Best Parodontax Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sensodyne is the best-performing parodontax toothpaste brand in July 2026, moving 130,000 units across 3 ASINs for 26.0% of Top 10 volume. Boka follows with 100,000 units (20.0%), ahead of Crest on 100,000 units (20.0%).
With 7 brands splitting the Top 10 and 66.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.62 to $17.52, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sensodyne
3 ASINs in Top 10
26.0%
Units
130K
Revenue
$2.3M
Avg. price
$17.52
B07C1ZQ5ZY
$13.37·★4.8·48.6K revsSensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
Units sold60KB0DDCRRBX2
$21.23·★4.8·5.8K revsSensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
Units sold40KB0BM4H31S1
$17.97·★4.7·6.4K revsSensodyne Sensitivity Gum and Enamel Toothpaste, 3.4 Ounces x 3 | Triple Protection, Refreshing Fluoride Toothpaste, Mint Flavor, Helps Restore Gum Health, Rehardening The Enamel
Units sold30K
Boka
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$1.1M
Avg. price
$11.62
B083JHCCV2
$11.62·★4.5·60.7K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Crest
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$1.5M
Avg. price
$14.94
B09F8FZ18G
$14.94·★4.8·30.8K revsCrest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
Units sold100K
Trending Parodontax Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0758F8KDC booked 50K units at $16.97, with ▲ 400.0% MoM change. On the growth side, B01KZ6V00W leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0CMW3G4F5 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B01KZ6V00W
Oral-B Pro Clean CrossAction Manual Toothbrush, 6- Pack, Medium Soft Bristle Brushes for Adults, Deep Plaque Removal, Daily Gum Health and Fresh Breath, Travel Toiletries
Price
$17.94
Rating
4.7
Reviews
22.4K
Latest month sales
B0CMW3G4F5
Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 4.8 oz - Anticavity, Antibacterial Flouride Toothpaste, Clinically Proven, Gum and Enamel Protection, Plaque Control
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.8
Reviews
1.9K
Latest month sales
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