Boka Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Boka sales on Amazon US totaled 724,400 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $9,521,998 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.6% of unit volume and 61.7% of revenue, while a typical listing is priced at $13.81. The keyword itself pulled 42,781 Amazon queries over the same period (▼ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the boka Top 50 moved 7,762,900 units and $105,115,975 in cumulative sales — an average of 646,908 units and $8,759,665 per month. Monthly throughput topped out at 844,000 units in June 2026 and dipped to 422,800 in May 2026, leaving the latest reading 28.9% higher than August 2025.
Boka Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
724.4K
▼ 14.2% MoM
Monthly Revenue 2026/07
$9.5M
▼ 16.5% MoM
Top 10 Market Share 2026/07
67.6%
Boka Market Share & Sales Concentration on Amazon US — July 2026
The most-sold boka listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 13.8% of every unit tracked in this report.
The Top 10 ASINs account for 490,000 units and $5,878,500 in July 2026 — 67.6% of unit volume and 61.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Boka' on Amazon
July 2026
Is 67.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BSRFKKZJ
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
90K
▼ 10.0%vs. prior month
$1M
latest month
12-month trend
B0CS4137M1
Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Whitening*, Rod Shaped nHA, Xylitol Toothpaste for Adults, Enamel Care*, Sensitive Teeth*, SLS Free, Mint 4oz (USA Made) Package May Vary
50K
▲ 0.0%vs. prior month
$493K
latest month
12-month trend
B00JUJ1E0W
Tom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
40K
▼ 20.0%vs. prior month
$447.6K
latest month
12-month trend
B0D1W289B2
Davids Nano Hydroxyapatite Toothpaste Sensitive + Whitening Peppermint 4oz | Fluoride Free | Remineralizing | Enamel Health | Antiplaque | SLS Free | Made in USA | Recyclable Metal Tube | EWG Verified
30K
▼ 25.0%vs. prior month
$298.5K
latest month
12-month trend
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Best Boka Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Boka is the best-performing boka brand in July 2026, moving 210,000 units across 3 ASINs for 47.7% of Top 10 volume. TheraBreath follows with 100,000 units (22.7%), ahead of Tom's of Maine on 40,000 units (9.1%).
With 7 brands splitting the Top 10 and 79.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.95 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Boka
3 ASINs in Top 10
47.7%
Units
210K
Revenue
$2.4M
Avg. price
$11.04
B083JHCCV2
$9.88·★4.5·61K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100KB0BSRFKKZJ
$11.62·★4.5·61K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
Units sold90KB0CP6B6P56
$11.62·★4.6·12.1K revsBoka Kids Toothpaste - Fluoride Free Nano Hydroxyapatite Toothpaste | Kids Oral Care - Strawberry Mango - 4 Oz, 1PK
Units sold20K
TheraBreath
1 ASIN in Top 10
22.7%
Units
100K
Revenue
$1.5M
Avg. price
$14.97
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100K
Tom's of Maine
1 ASIN in Top 10
9.1%
Units
40K
Revenue
$447.6K
Avg. price
$10.95
B00JUJ1E0W
$10.95·★4.6·45.8K revsTom's of Maine Antiplaque and Whitening Toothpaste, Peppermint, 2Pk, 5.5 oz | Fluoride Free, Freshens Breath, Fights Tartar Buildup, Vegan, No Animal Testing, No Artificial Colors or Flavors
Units sold40K
Trending Boka Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D6GNWNMZ booked 20K units at $16.95, with ▲ 0.0% MoM change. On the growth side, B0FP2JFHBS leads positive momentum with ▲ 75.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D6GNWNMZ
Ollie Fluoride Free 10% Nano Hydroxyapatite Toothpaste, Clean Mint, 1 Pack | Rod-Shaped Nano HAP, Remineralizes Enamel, Reduces Sensitivity, Reverses Small Cavities, Naturally Whitens Teeth, 4oz
Price
$16.95
Rating
4.6
Reviews
2.8K
Latest month sales
B074F5NNCP
Oral-B Essential Dental Floss, Cavity Defense, Waxed, Mint Flavor, Value 2 Pack (50m Each)
Price
$3.74
Rating
4.6
Reviews
10.5K
Latest month sales
B0FP2JFHBS
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 3.4 Oz, 1PK
Unlock to view ASIN details and product titles
Price
$9.08
Rating
4.5
Reviews
60.9K
Latest month sales
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