Creamy Peanut Butter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

365 by Whole Foods Market is the best-performing creamy peanut butter brand in July 2026, moving 60,000 units across 5 ASINs for 50.0% of Top 10 volume. SKIPPY follows with 40,000 units (33.3%), ahead of Jif on 10,000 units (8.3%).

With 4 brands splitting the Top 10 and 91.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.72 to $6.41, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07DDWCHJP booked 10K units at $7.42, with ▲ 11.1% MoM change. On the growth side, B07KWGSCW2 leads positive momentum with ▲ 300.0% MoM growth on 8K units, with B0CJZXCPXF close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.