Crazy Aarons Putty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Crazy Aarons Putty sales on Amazon US totaled 63,200 units in July 2026 (▼ 7.7% vs. the prior month), generating an estimated $857,036 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 65.5% of revenue, while a typical listing is priced at $15.08. The keyword itself pulled 16,685 Amazon queries over the same period (▼ 2.0% MoM).
Zooming out to the 12-month window ending July 2026, the crazy aarons putty Top 50 moved 635,600 units and $9,026,115 in cumulative sales — an average of 52,967 units and $752,176 per month. Monthly throughput topped out at 117,900 units in December 2025 and dipped to 27,050 in May 2026, leaving the latest reading 123.3% higher than August 2025.
Crazy Aarons Putty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.2K
▼ 7.7% MoM
Monthly Revenue 2026/07
$857K
▼ 3.2% MoM
Top 10 Market Share 2026/07
66.5%
Crazy Aarons Putty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold crazy aarons putty listing on Amazon US in July 2026 is ASIN B0GSZGPFYQ (Brand: Generic), which sold 9,000 units at $9.98 apiece — equal to 14.2% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $561,690 in July 2026 — 66.5% of unit volume and 65.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Crazy Aarons Putty' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GSZGPFYQ
QHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
9K
▲ 28.6%vs. prior month
$84.9K
latest month
12-month trend
B01KWDGIEQ
Special Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit, Set of 4 Strengths, Three Ounces of Each Putty
5K
▼ 28.6%vs. prior month
$79.7K
latest month
12-month trend
B0CM5L2YFM
Matassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens（Colour） | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers
5K
▼ 44.4%vs. prior month
$47.6K
latest month
12-month trend
B0DBNSG2XN
Elmer's Color Rush Slime Kit, Includes Liquid Glue, Activator, Makes Color Changing, Glow in The Dark, Butter Slime and More, 10 Piece Kit - Perfect for Birthday Parties, Gift Idea, Kids Activity
5K
▲ 0.0%vs. prior month
$141.7K
latest month
12-month trend
B0DSLK1H6X
luckdoor Silicone Magnetic Balls Fidget Toys for Adults & Teens,4PCS Stress Relief Sensory Toys for Autism ADHD Anxiety,Fun Textures Gadgets,Office Desk Toy,Stocking Stuffer for Men Women Teen Gift
3K
▲ 0.0%vs. prior month
$28.6K
latest month
12-month trend
B09SP4184B
5 Pack Butter Slime Kit,Birthday Gifts for Kids,Party Favors for Girls and Boys,Non-Sticky,Super Soft Stress Relief Toy
3K
▼ 25.0%vs. prior month
$28.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Crazy Aarons Putty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing crazy aarons putty brand in July 2026, moving 9,000 units across 1 ASIN for 21.4% of Top 10 volume. Special Supplies follows with 5,000 units (11.9%), ahead of Matassari on 5,000 units (11.9%).
Volume is spread across 10 brands, with the top three holding 45.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.48 to $15.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
1 ASIN in Top 10
21.4%
Units
9K
Revenue
$84.9K
Avg. price
$9.98
B0GSZGPFYQ
$9.98·★4.1·369 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9K
Special Supplies
1 ASIN in Top 10
11.9%
Units
5K
Revenue
$79.7K
Avg. price
$15.99
B01KWDGIEQ
$15.99·★4.7·4.3K revsSpecial Supplies Therapy Putty for Kids and Adults - Resistive Hand Exercise Stress Relief Therapy Putty Kit, Set of 4 Strengths, Three Ounces of Each Putty
Units sold5K
Matassari
1 ASIN in Top 10
11.9%
Units
5K
Revenue
$47.6K
Avg. price
$8.48
B0CM5L2YFM
$8.48·★4.4·2.5K revsMatassari 550pcs Fidget Toy, Sensory Toys for Adults & Teens（Colour） | At work or parties, shape, stack, relax and unwind; a fun gift for birthdays, Christmas and stocking stuffers
Units sold5K
Trending Crazy Aarons Putty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G49JVZ9C booked 3K units at $17.99. On the growth side, B071K7BTR7 leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B09TG5R2VK close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G49JVZ9C
GUI GUI Mini Bundle Pack Slime Kit, Scented Slime for Kids 6+ | 4 collectible minis with gloss, butter, fluffy cloud slime, and clear textures plus charm clips, birthday gifts for girls 6+
Price
$17.99
Rating
4.4
Reviews
94
Latest month sales
B071K7BTR7
Crayola Original Silly Putty Packaging May Vary (Pack of 3)
Price
$6.82
Rating
4.3
Reviews
2.8K
Latest month sales
B09TG5R2VK
Crazy Aaron's Thinking Putty® - Horoscope - Sensory Putty for Kids and Grown ups in a 4" Tin - Creative and Endless Fun, Stress Relief Therapy Toys, Never Dries Out - Made in USA
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.5
Reviews
7.1K
Latest month sales
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