Slime Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Elmer's is the best-performing slime brand in July 2026, moving 15,000 units across 3 ASINs for 28.3% of Top 10 volume. LAWOHO follows with 13,000 units (24.5%), ahead of Amazon Basics on 10,000 units (18.9%).

With 6 brands splitting the Top 10 and 71.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.86 to $18.11, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09VMG9K6Z booked 3K units at $44.99, with ▲ 50.0% MoM change. On the growth side, B0DBN8WZ8Z leads positive momentum with ▲ 66.7% MoM growth on 500 units, with B0DJQ35N5N close behind at ▲ 42.9% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.