Slime & Putty Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Slime & Putty Toys sales on Amazon US totaled 173,300 units in July 2026 (▲ 4.5% vs. the prior month), generating an estimated $2,106,313 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.1% of unit volume and 61.0% of revenue, while a typical listing is priced at $16.59. The keyword itself pulled 27,340 Amazon queries over the same period (▲ 12.3% MoM).
Zooming out to the 12-month window ending July 2026, the slime & putty toys Top 50 moved 2,185,400 units and $25,972,750 in cumulative sales — an average of 182,117 units and $2,164,396 per month. Monthly throughput topped out at 445,700 units in December 2025 and dipped to 86,600 in May 2026, leaving the latest reading 21.4% higher than August 2025.
Slime & Putty Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
173.3K
▲ 4.5% MoM
Monthly Revenue 2026/07
$2.1M
▲ 0.4% MoM
Top 10 Market Share 2026/07
72.1%
Slime & Putty Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold slime & putty toys listing on Amazon US in July 2026 is ASIN B00JM5GW10 (Brand: Play-Doh), which sold 50,000 units at $4.29 apiece — equal to 28.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 125,000 units and $1,283,910 in July 2026 — 72.1% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Slime & Putty Toys' on Amazon
July 2026
Is 72.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
50K
▲ 66.7%vs. prior month
$399.5K
latest month
12-month trend
B0D9ZTW7PS
Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
20K
▲ 0.0%vs. prior month
$140.2K
latest month
12-month trend
B0C6XBP4CW
Schylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1) | Sensory Squish Toy with Super Solid Squish
10K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0GVCYMWFP
Ice Cream Squishy Toy, Summer Sensory Stress Relief Squeeze Squishy, Popsicle Squishy for Easter Basket Stuffers, Party Favors, Anxiety Relief Everyone, Birthday Gift
6K
▼ 25.0%vs. prior month
$56.8K
latest month
12-month trend
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Best Slime & Putty Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Play-Doh is the best-performing slime & putty toys brand in July 2026, moving 50,000 units across 1 ASIN for 40.0% of Top 10 volume. Schylling follows with 30,000 units (24.0%), ahead of LAWOHO on 10,000 units (8.0%).
With 9 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.29 to $18.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Play-Doh
1 ASIN in Top 10
40.0%
Units
50K
Revenue
$399.5K
Avg. price
$4.29
B00JM5GW10
$4.29·★4.7·69K revsPlay Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Units sold50K
Schylling
2 ASINs in Top 10
24.0%
Units
30K
Revenue
$290.2K
Avg. price
$18.39
B0D9ZTW7PS
$9.99·★4.1·4.7K revsSchylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
Units sold20KB0C6XBP4CW
$26.80·★4.4·4.3K revsSchylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1) | Sensory Squish Toy with Super Solid Squish
Units sold10K
LAWOHO
1 ASIN in Top 10
8.0%
Units
10K
Revenue
$134.3K
Avg. price
$13.59
B0CYT6D2ZS
$13.59·★4.5·4.2K revs6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
Units sold10K
Trending Slime & Putty Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GKLT6C1J leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B00JM5GW10 close behind at ▲ 66.7% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GKLT6C1J
Speks Blur Sensory Slime Putty, Silent Stress Relief Tool, Desk Toy
Price
$13.95
Rating
4.2
Reviews
130
Latest month sales
B00JM5GW10
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Back to School Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Price
$4.29
Rating
4.7
Reviews
69K
Latest month sales
B0DV992RWT
Crazy Aaron's(r) Rainbow Reveal Thinking Putty - Made in USA
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.7
Reviews
111
Latest month sales
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