Brown Lip Liner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brown Lip Liner sales on Amazon US totaled 125,800 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $781,920 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 43.4% of revenue, while a typical listing is priced at $7.26. The keyword itself pulled 43,050 Amazon queries over the same period (▲ 14.5% MoM).
Zooming out to the 12-month window ending July 2026, the brown lip liner Top 50 moved 1,327,650 units and $8,497,749 in cumulative sales — an average of 110,638 units and $708,146 per month. Monthly throughput topped out at 137,100 units in June 2026 and dipped to 71,700 in May 2026, leaving the latest reading 40.1% higher than August 2025.
Brown Lip Liner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
125.8K
▼ 8.2% MoM
Monthly Revenue 2026/07
$781.9K
▼ 10.2% MoM
Top 10 Market Share 2026/07
52.5%
Brown Lip Liner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brown lip liner listing on Amazon US in July 2026 is ASIN B00WT26UX8 (Brand: wet n wild), which sold 10,000 units at $1.00 apiece — equal to 7.9% of every unit tracked in this report.
The Top 10 ASINs account for 66,000 units and $339,440 in July 2026 — 52.5% of unit volume and 43.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brown Lip Liner' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00WT26UX8
wet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)
10K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0CMYTMYHQ
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
10K
▲ 11.1%vs. prior month
$20K
latest month
12-month trend
B079ZX2QBD
NYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner - Espresso
9K
▼ 10.0%vs. prior month
$53.4K
latest month
12-month trend
B082YPSZHT
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free & Vegan - Dark Brown
8K
▼ 20.0%vs. prior month
$18.2K
latest month
12-month trend
B0CN1D9C6Q
Wonderskin Lipliner Pencil - 360 Contour Lipliner, Longwear, Waterproof | Waterproof saddle lip liner, longwear formula glides on smoothly for precise definition and all-day lip contour.
7K
▲ 40.0%vs. prior month
$114.6K
latest month
12-month trend
B0F2XGHCD9
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
6K
▼ 25.0%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Brown Lip Liner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
wet n wild is the best-performing brown lip liner brand in July 2026, moving 22,000 units across 3 ASINs for 33.3% of Top 10 volume. e.l.f. follows with 20,000 units (30.3%), ahead of NYX PROFESSIONAL MAKEUP on 9,000 units (13.6%).
With 6 brands splitting the Top 10 and 77.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.00 to $5.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
wet n wild
3 ASINs in Top 10
33.3%
Units
22K
Revenue
$43.3K
Avg. price
$2.36
B00WT26UX8
$1.00·★4.6·12.3K revswet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)
Units sold10KB082YPSZHT
$2.28·★4.4·40.3K revswet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner - Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free & Vegan - Dark Brown
Units sold8KB01MZ9AZ2P
$3.79·★4.4·12.2K revswet n wild Perfect Pout Matte Retractable Gel Lip Liner Pencil, Rich Creamy Long Lasting Color, Well-Defined and Flawless Application, Vegan & Cruelty-Free - Bare To Comment
Units sold4K
e.l.f.
3 ASINs in Top 10
30.3%
Units
20K
Revenue
$40K
Avg. price
$2.00
B0CMYTMYHQ
$2.00·★4.6·19.6K revse.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Units sold10KB0F2XGHCD9
$2.00·★4.6·19.5K revse.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Units sold6KB0FMXNJGM9
$2.00·★4.6·19.6K revse.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Units sold4K
NYX PROFESSIONAL MAKEUP
1 ASIN in Top 10
13.6%
Units
9K
Revenue
$53.4K
Avg. price
$5.97
B079ZX2QBD
$5.97·★4.5·53K revsNYX PROFESSIONAL MAKEUP Slim Lip Pencil, Long-Lasting Creamy Lip Liner - Espresso
Units sold9K
Trending Brown Lip Liner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F1F4MD13 booked 4K units at $8.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F1F4MD13
6 Pcs Gradient Lip Liner and Lipstick Combo Set - 2-in-1 Ombre Lipstick & Brown Lip Liner Duo - Waterproof, Long-Lasting, Matte Finish - Smudge-Proof, Full Coverage Lip Kit for Fuller & Plumper Lips
Price
$8.99
Rating
3.9
Reviews
1.3K
Latest month sales
B0FMXNJGM9
e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free
Price
$2.00
Rating
4.6
Reviews
19.6K
Latest month sales
B01MZ9AZ2P
wet n wild Perfect Pout Matte Retractable Gel Lip Liner Pencil, Rich Creamy Long Lasting Color, Well-Defined and Flawless Application, Vegan & Cruelty-Free - Bare To Comment
Unlock to view ASIN details and product titles
Price
$3.79
Rating
4.4
Reviews
12.2K
Latest month sales
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