Cotton Swabs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cotton Swabs sales on Amazon US totaled 532,400 units in July 2026 (▼ 2.7% vs. the prior month), generating an estimated $1,873,576 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.0% of unit volume and 66.2% of revenue, while a typical listing is priced at $6.97. The keyword itself pulled 114,268 Amazon queries over the same period (▲ 12.8% MoM).
Zooming out to the 12-month window ending July 2026, the cotton swabs Top 50 moved 6,200,400 units and $26,540,423 in cumulative sales — an average of 516,700 units and $2,211,702 per month. Monthly throughput topped out at 594,800 units in March 2026 and dipped to 411,400 in May 2026, leaving the latest reading 1.3% higher than August 2025.
Cotton Swabs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
532.4K
▼ 2.7% MoM
Monthly Revenue 2026/07
$1.9M
▼ 2.0% MoM
Top 10 Market Share 2026/07
84.0%
Cotton Swabs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cotton swabs listing on Amazon US in July 2026 is ASIN B09541P9WH (Brand: Amazon Basics), which sold 100,000 units at $2.64 apiece — equal to 18.8% of every unit tracked in this report.
The Top 10 ASINs account for 447,000 units and $1,240,530 in July 2026 — 84.0% of unit volume and 66.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cotton Swabs' on Amazon
July 2026
Is 84.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09541P9WH
Amazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
100K
▲ 0.0%vs. prior month
$249K
latest month
12-month trend
B09542G9ZN
Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
100K
▲ 0.0%vs. prior month
$304K
latest month
12-month trend
B00J4YYFYA
Q-tips Cotton Swabs For Hygiene and Beauty Care Original Cotton Swab Made With 100% Cotton 750 Count
80K
▲ 0.0%vs. prior month
$266.4K
latest month
12-month trend
B0014CZ16Q
Q-tips Cotton Swabs, Original, For Home, First Aid and Beauty, 100% Cotton, 500 Count
50K
▼ 16.7%vs. prior month
$51.5K
latest month
12-month trend
B01AXQP6AE
Q-tips Cotton Swabs For Hygiene and Beauty Care Original Cotton Swab Made With 100% Cotton 625 Count
40K
▲ 0.0%vs. prior month
$44K
latest month
12-month trend
B0011FJPAY
Q-tips Swabs Travel Pack,30 Count, Pack of 1 blue
40K
▲ 0.0%vs. prior month
$59.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cotton Swabs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Q-tips is the best-performing cotton swabs brand in July 2026, moving 220,000 units across 5 ASINs for 49.2% of Top 10 volume. Amazon Basics follows with 210,000 units (47.0%), ahead of CLEAN SKIN CLUB on 10,000 units (2.2%).
With 4 brands splitting the Top 10 and 98.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.99 to $7.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Q-tips
5 ASINs in Top 10
49.2%
Units
220K
Revenue
$441.2K
Avg. price
$1.99
B00J4YYFYA
$2.49·★4.8·19.3K revsQ-tips Cotton Swabs For Hygiene and Beauty Care Original Cotton Swab Made With 100% Cotton 750 Count
Units sold80KB0014CZ16Q
$1.08·★4.8·18.8K revsQ-tips Cotton Swabs, Original, For Home, First Aid and Beauty, 100% Cotton, 500 Count
Units sold50KB01AXQP6AE
$1.51·★4.8·26.5K revsQ-tips Cotton Swabs For Hygiene and Beauty Care Original Cotton Swab Made With 100% Cotton 625 Count
Units sold40KB0011FJPAY
$1.49·★4.8·10.8K revsQ-tips Swabs Travel Pack,30 Count, Pack of 1 blue
Units sold40KB0012DK48C
$3.39·★4.8·7.3K revsQ-tips Cotton Swabs For Hygiene and Beauty Care Original Cotton Swab Made With 100% Cotton 375 Count
Units sold10K
Amazon Basics
3 ASINs in Top 10
47.0%
Units
210K
Revenue
$649.9K
Avg. price
$5.29
B09541P9WH
$2.64·★4.7·79.7K revsAmazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, Cotton, Versatile, Baby Safe, 500 Count
Units sold100KB09542G9ZN
$3.21·★4.7·53.2K revsAmazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
Units sold100KB09498GV6R
$10.01·★4.7·79.7K revsAmazon Basics Double-Tipped Cotton Swabs for Personal Hygiene and Baby Care, 2000 Count, 4-Pack of 500 Count
Units sold10K
CLEAN SKIN CLUB
1 ASIN in Top 10
2.2%
Units
10K
Revenue
$79.5K
Avg. price
$7.95
B09FZ875N4
$7.95·★4.6·5.6K revsCLEAN SKIN CLUB Clean Swabs | 500CT | One Pointed Tip | Biodegradable + Organic Cotton & Bamboo | Makeup & Nail Polish Touch-ups | Chlorine-Free & Hypoallergenic (500 Count)
Units sold10K
Trending Cotton Swabs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08711T783 booked 7K units at $9.99, with ▲ 40.0% MoM change. On the growth side, B08111ZV73 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B07CWK4BKV close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08711T783
Bamboo Cotton Swabs 500 Count | Eco-Friendly & Pure Cotton Buds | Double Tipped Sticks | 100% Plant-Based & Natural | Perfect for Makeup & Nail Applications, Arts & Crafts, Removing Dust & Dirt…
Price
$9.99
Rating
4.6
Reviews
4.7K
Latest month sales
B08111ZV73
McKesson Cotton Tipped Applicator, Long Sterile Medical Swabs, 6 in, 100 ct | Individually Wrapped, Wood Shaft
Price
$6.88
Rating
4.8
Reviews
2.1K
Latest month sales
B07CWK4BKV
Sky Organics Organic Cotton Swabs 500 Ct, 100% Pure, Natural, Chlorine-Free | Hypoallergenic Organic Cotton For Skincare, Self-Care And Everyday Use. Gentle, Strong, Sustainable, Vegan and Cruelty-Free.
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
35.6K
Latest month sales
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