Cotton Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cotton Pads sales on Amazon US totaled 456,000 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $5,217,770 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.2% of unit volume and 43.3% of revenue, while a typical listing is priced at $14.98. The keyword itself pulled 237,939 Amazon queries over the same period (▲ 21.0% MoM).
Zooming out to the 12-month window ending July 2026, the cotton pads Top 50 moved 5,194,200 units and $57,925,790 in cumulative sales — an average of 432,850 units and $4,827,149 per month. Monthly throughput topped out at 518,000 units in June 2026 and dipped to 291,800 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Cotton Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
456K
▼ 12.0% MoM
Monthly Revenue 2026/07
$5.2M
▼ 15.1% MoM
Top 10 Market Share 2026/07
59.2%
Cotton Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cotton pads listing on Amazon US in July 2026 is ASIN B09542G9ZN (Brand: Amazon Basics), which sold 100,000 units at $3.21 apiece — equal to 21.9% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $2,260,500 in July 2026 — 59.2% of unit volume and 43.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cotton Pads' on Amazon
July 2026
![Clean Skin Club Clean² Pads 2.0 [NEW & Improved Edges] Guaranteed Not to Shed & Tear Face Pads, Unique Triple Layers, Textured & Ultra Soft Side, Organic Disposable Cotton, Pair with Makeup Remover (ASIN B0B3NHT4J8), rank #6 by monthly sales volume for 'Cotton Pads' on Amazon](https://m.media-amazon.com/images/I/61UBlRhJ9ZL._AC_UY512_.jpg)
Is 59.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09542G9ZN
Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
100K
▲ 0.0%vs. prior month
$304K
latest month
12-month trend
B0949CSB9X
Amazon Basics 100% Cotton Rounds for Makeup Remover and Skincare, All Skin Types, 600 Count, 6 Packs of 100 Count
30K
▼ 25.0%vs. prior month
$363.6K
latest month
12-month trend
B0777NG2DM
Cliganic Premium Cotton Rounds for Face (300 Count) - Makeup Remover Pads, Hypoallergenic, Lint-Free | 100% Pure Cotton
30K
▼ 25.0%vs. prior month
$268.5K
latest month
12-month trend
B091D7T4N8
Swisspers Premium Cotton Rounds, Dual-Sided, 100 Count (Pack of 3) | Hypoallergenic, Textured Side, Lint-Free Side, Dermatologist-Tested, Chlorine-Free, 300 Total
30K
▼ 25.0%vs. prior month
$209.1K
latest month
12-month trend
B071VBZLPX
Rael Organic Cotton Cover Sanitary Pads for Women Moderate (Regular, 56 Ct) | Ultra Thin Period Pads with Wings, Regular Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
20K
▼ 33.3%vs. prior month
$441K
latest month
12-month trend
B0B3NHT4J8
Clean Skin Club Clean² Pads 2.0 [NEW & Improved Edges] Guaranteed Not to Shed & Tear Face Pads, Unique Triple Layers, Textured & Ultra Soft Side, Organic Disposable Cotton, Pair with Makeup Remover
20K
▲ 0.0%vs. prior month
$159K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cotton Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing cotton pads brand in July 2026, moving 130,000 units across 2 ASINs for 48.1% of Top 10 volume. Cliganic follows with 40,000 units (14.8%), ahead of Swisspers on 40,000 units (14.8%).
With 5 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.42 to $9.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
48.1%
Units
130K
Revenue
$667.6K
Avg. price
$7.65
B09542G9ZN
$3.21·★4.7·53.2K revsAmazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
Units sold100KB0949CSB9X
$12.09·★4.7·53.2K revsAmazon Basics 100% Cotton Rounds for Makeup Remover and Skincare, All Skin Types, 600 Count, 6 Packs of 100 Count
Units sold30K
Cliganic
2 ASINs in Top 10
14.8%
Units
40K
Revenue
$368.4K
Avg. price
$9.45
B0777NG2DM
$8.91·★4.6·50.2K revsCliganic Premium Cotton Rounds for Face (300 Count) - Makeup Remover Pads, Hypoallergenic, Lint-Free | 100% Pure Cotton
Units sold30KB07VSBRRHD
$9.99·★4.7·7.4K revsCliganic Organic Cotton Rounds (300 Count) Makeup Remover Pads, Hypoallergenic, Lint-Free | 100% Pure Cotton
Units sold10K
Swisspers
2 ASINs in Top 10
14.8%
Units
40K
Revenue
$247.8K
Avg. price
$5.42
B091D7T4N8
$6.97·★4.8·6.4K revsSwisspers Premium Cotton Rounds, Dual-Sided, 100 Count (Pack of 3) | Hypoallergenic, Textured Side, Lint-Free Side, Dermatologist-Tested, Chlorine-Free, 300 Total
Units sold30KB00CEJJNWQ
$3.87·★4.6·35K revsSwisspers Premium Exfoliating Cotton Rounds, 80 Count | Dual-Sided Textured Pads for Face, Toner & Makeup Removal, Sensitive Skin, Stitched-Edge
Units sold10K
Trending Cotton Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DH6S25DP leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FQQ58JDK close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DH6S25DP
Cora 100% Organic Cotton Topsheet Extra Heavy Overnight Pads (24 Count) | Extra Heavy Absorbency Period Pads with Wings, Up to 12 Hours of Leak Protection, Made Without Harsh Chemicals, Feminine Care
Price
$17.99
Rating
4.6
Reviews
371
Latest month sales
B0FQQ58JDK
L. Ultra Thin Pads for Women, Organic Cotton Top Layer, Super Absorbency, Menstrual Pads with Wings, Made Without Synthetic Pesticides and Fragrances, 42 Count
Price
$10.67
Rating
4.6
Reviews
1.3K
Latest month sales
B0FQPRFYVS
L. Ultra Thin Pads for Women, Organic Cotton Top Layer, Overnight Absorbency, Menstrual Pads with Wings, Made Without Synthetic Pesticides and Fragrances, 36 Count
Unlock to view ASIN details and product titles
Price
$10.67
Rating
4.6
Reviews
1.5K
Latest month sales
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