Color Wow Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Color Wow Hair Products sales on Amazon US totaled 622,000 units in July 2026 (▼ 31.9% vs. the prior month), generating an estimated $21,195,120 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 66.9% of revenue, while a typical listing is priced at $25.84. The keyword itself pulled 19,177 Amazon queries over the same period (▼ 44.7% MoM).
Zooming out to the 12-month window ending July 2026, the color wow hair products Top 50 moved 7,413,100 units and $265,602,118 in cumulative sales — an average of 617,758 units and $22,133,510 per month. Monthly throughput topped out at 914,000 units in June 2026 and dipped to 375,100 in May 2026, leaving the latest reading 10.9% higher than August 2025.
Color Wow Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
622K
▼ 31.9% MoM
Monthly Revenue 2026/07
$21.2M
▼ 30.0% MoM
Top 10 Market Share 2026/07
53.1%
Color Wow Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold color wow hair products listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 14.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $14,170,400 in July 2026 — 53.1% of unit volume and 66.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Color Wow Hair Products' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B07FJ783ZG
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
40K
▲ 100.0%vs. prior month
$524K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
30K
▲ 2900.0%vs. prior month
$449.7K
latest month
12-month trend
B000YACKO0
Kenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
20K
▼ 71.4%vs. prior month
$440K
latest month
12-month trend
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Best Color Wow Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing color wow hair products brand in July 2026, moving 110,000 units across 2 ASINs for 33.3% of Top 10 volume. COLOR WOW follows with 90,000 units (27.3%), ahead of K18 on 70,000 units (21.2%).
With 6 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.67 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
2 ASINs in Top 10
33.3%
Units
110K
Revenue
$9.7M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90KB0B57PZ2B2
$88.00·★4.4·3.9K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold20K
COLOR WOW
3 ASINs in Top 10
27.3%
Units
90K
Revenue
$1.6M
Avg. price
$18.67
B07FJ783ZG
$14.00·★4.3·110.7K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold40KB073CWSQ51
$30.00·★4.3·110.7K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30KB0CBQR26HG
$12.00·★4.1·33.4K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold20K
K18
2 ASINs in Top 10
21.2%
Units
70K
Revenue
$1.9M
Avg. price
$26.50
B09HR5KSR8
$29.00·★4.2·21.7K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50KB0F67KS3K1
$24.00·★4.4·2.1K revsK18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Units sold20K
Trending Color Wow Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F96FNT39 booked 30K units at $14.99, with ▲ 2900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Price
$14.99
Rating
3.4
Reviews
4K
Latest month sales
B0B57PZ2B2
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Price
$88.00
Rating
4.4
Reviews
3.9K
Latest month sales
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Unlock to view ASIN details and product titles
Price
$24.00
Rating
4.4
Reviews
2.1K
Latest month sales
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