Color Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Color Pens sales on Amazon US totaled 833,000 units in July 2026 (▲ 30.8% vs. the prior month), generating an estimated $7,402,280 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 45.7% of revenue, while a typical listing is priced at $9.91. The keyword itself pulled 27,145 Amazon queries over the same period (▲ 45.0% MoM).
Zooming out to the 12-month window ending July 2026, the color pens Top 50 moved 7,292,000 units and $73,610,691 in cumulative sales — an average of 607,667 units and $6,134,224 per month. Monthly throughput topped out at 1,179,500 units in August 2025 and dipped to 293,900 in May 2026, leaving the latest reading 29.4% lower than August 2025.
Color Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
833K
▲ 30.8% MoM
Monthly Revenue 2026/07
$7.4M
▲ 14.7% MoM
Top 10 Market Share 2026/07
52.8%
Color Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold color pens listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 10.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $3,385,900 in July 2026 — 52.8% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Color Pens' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B0004F7GUI
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count
60K
▲ 20.0%vs. prior month
$363K
latest month
12-month trend
B082PN4X5J
Sharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B00UHUJ2QG
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies
30K
▲ 200.0%vs. prior month
$299.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Color Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing color pens brand in July 2026, moving 90,000 units across 1 ASIN for 20.5% of Top 10 volume. EXPO follows with 90,000 units (20.5%), ahead of Sharpie on 80,000 units (18.2%).
Volume is spread across 7 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $1.79 to $11.62, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
1 ASIN in Top 10
20.5%
Units
90K
Revenue
$173.7K
Avg. price
$1.79
B000Q5ZGIA
$1.79·★4.8·43.5K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Units sold90K
EXPO
2 ASINs in Top 10
20.5%
Units
90K
Revenue
$662.1K
Avg. price
$6.98
B0004F7GUI
$4.49·★4.7·47.2K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count
Units sold60KB00UHUJ2QG
$9.47·★4.7·14.5K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies
Units sold30K
Sharpie
2 ASINs in Top 10
18.2%
Units
80K
Revenue
$958.9K
Avg. price
$11.62
B082PN4X5J
$11.24·★4.6·84.4K revsSharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB019QROV9S
$11.99·★4.8·16.4K revsSharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
Units sold30K
Trending Color Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00006RVTS booked 60K units at $6.49, with ▲ 500.0% MoM change. On the growth side, B002BA5WLE leads positive momentum with ▲ 400.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Price
$6.49
Rating
4.8
Reviews
50.3K
Latest month sales
B00UHUJ2QG
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies
Price
$9.47
Rating
4.7
Reviews
14.5K
Latest month sales
B002BA5WLE
Sharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
Unlock to view ASIN details and product titles
Price
$6.76
Rating
4.8
Reviews
20K
Latest month sales
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