Uniball 207 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Uniball 207 sales on Amazon US totaled 62,700 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $742,156 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.2% of unit volume and 62.8% of revenue, while a typical listing is priced at $11.60. The keyword itself pulled 32,976 Amazon queries over the same period (▲ 2.8% MoM).

Zooming out to the 12-month window ending July 2026, the uniball 207 Top 50 moved 747,100 units and $8,962,736 in cumulative sales — an average of 62,258 units and $746,895 per month. Monthly throughput topped out at 78,900 units in February 2026 and dipped to 37,650 in May 2026, leaving the latest reading 5.6% higher than August 2025.

747.1KTotal units sold · Last 12 months
$9MTotal revenue · Last 12 months
33K▲ 2.8% MoM
Monthly search volume
$11.60Avg. price · July 2026

Uniball 207 Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales59.4K
Revenue$751.2K

2025/09

Sales59K
Revenue$745.1K

2025/10

Sales56.3K
Revenue$751.2K

2025/11

Sales57.3K
Revenue$728.5K

2025/12

Sales56K
Revenue$681.5K

2026/01

Sales70K
Revenue$831.4K

2026/02

Sales78.9K
Revenue$904.8K

2026/03

Sales77.3K
Revenue$862.5K

2026/04

Sales65.6K
Revenue$755.7K

2026/05

Sales37.6K
Revenue$431.2K

2026/06

Sales67K
Revenue$777.6K
62.7K

2026/07

Sales62.7K
Revenue$742.2K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

62.7K

▼ 6.4% MoM

Monthly Revenue 2026/07

$742.2K

▼ 5.4% MoM

Top 10 Market Share 2026/07

62.2%

See the Top 10 ASINs driving 62.2% of sales

Uniball 207 Market Share & Sales Concentration on Amazon US — July 2026

The most-sold uniball 207 listing on Amazon US in July 2026 is ASIN B001E6D3W6 (Brand: PILOT), which sold 10,000 units at $13.99 apiece — equal to 15.9% of every unit tracked in this report and 43% ahead of the No. 2 listing.

The Top 10 ASINs account for 39,000 units and $465,770 in July 2026 — 62.2% of unit volume and 62.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Uniball 207' on Amazon

July 2026
ASINSIGHT Logo
62.2% Volume Share 39K units sold
62.8% Revenue Share $465.8K estimated
Free Beta

Is 62.2% Top 10 share highly concentrated?

Ask AI to evaluate competition, market structure, and entry opportunities using ASINSIGHT’s tracked Amazon sales, ranking, and keyword data.

Compare the Top 10How competitive is this market?Is there room for new sellers?
Analyze this market with AI

Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data

Top 5 Volume Share breakdown

B001E6D3W6 15.9%
B000FDR47E 11.2%
B0B4BGWLCQ 9.6%
B001S2RDRM 6.4%
B002FSZP5A 3.2%
Others 53.7%
#1
PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Bold Gel Pens, 1.0mm, Black Ink, 12-Pack

B001E6D3W6

PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Bold Gel Pens, 1.0mm, Black Ink, 12-Pack

$13.99· 4.8·28.8K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$140.7K

latest month

Monthly Trend

12-month trend

#2
uniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

B000FDR47E

uniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

$14.81· 4.6·25.3K reviews
Monthly Sales

7K

▲ 16.7%

vs. prior month

Revenue

$99.2K

latest month

Monthly Trend

12-month trend

#3
uniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+

B0B4BGWLCQ

uniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+

$4.04· 4.7·27.9K reviews
Monthly Sales

6K

▲ 20.0%

vs. prior month

Revenue

$25.9K

latest month

Monthly Trend

12-month trend

#4
Pentel EnerGel RTX Retractable Liquid Gel Pen, (0.7mm) Medium Line, Metal Tip, Black Ink, Box of 12 (BL77-A)

B001S2RDRM

Pentel EnerGel RTX Retractable Liquid Gel Pen, (0.7mm) Medium Line, Metal Tip, Black Ink, Box of 12 (BL77-A)

$14.63· 4.8·2K reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$68.9K

latest month

Monthly Trend

12-month trend

#5
uniball™ Jetstream RT Ballpoint Pens, Black Ink, 0.7mm Fine Point, 3 Count | Retractable, Smooth Writing, Quick-Drying, Smear-Resistant, uni Super Ink™

B002FSZP5A

uniball™ Jetstream RT Ballpoint Pens, Black Ink, 0.7mm Fine Point, 3 Count | Retractable, Smooth Writing, Quick-Drying, Smear-Resistant, uni Super Ink™

$7.27· 4.6·12.3K reviews
Monthly Sales

2K

▼ 60.0%

vs. prior month

Revenue

$18.3K

latest month

Monthly Trend

12-month trend

#6
uniball™ 207 Gel Pens, Black Ink, 1.0mm Bold Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

B005HNZ5T6

uniball™ 207 Gel Pens, Black Ink, 1.0mm Bold Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

$12.05· 4.6·5.5K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$28.5K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Uniball 207 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Uni-Ball is the best-performing uniball 207 brand in July 2026, moving 25,000 units across 8 ASINs for 64.1% of Top 10 volume. PILOT follows with 10,000 units (25.6%), ahead of Pentel on 4,000 units (10.3%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.03 to $14.63, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

64.1%
25.6%
10.3%
Uni-Ball
PILOT
Pentel
1

Uni-Ball

8 ASINs in Top 10

64.1%

Units

25K

Revenue

$256.2K

Avg. price

$11.03

  • uniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

    B000FDR47E

    $14.81·4.6·25.3K revs

    uniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

    Units sold7K
  • uniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+

    B0B4BGWLCQ

    $4.04·4.7·27.9K revs

    uniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+

    Units sold6K
  • uniball™ Jetstream RT Ballpoint Pens, Black Ink, 0.7mm Fine Point, 3 Count | Retractable, Smooth Writing, Quick-Drying, Smear-Resistant, uni Super Ink™

    B002FSZP5A

    $7.27·4.6·12.3K revs

    uniball™ Jetstream RT Ballpoint Pens, Black Ink, 0.7mm Fine Point, 3 Count | Retractable, Smooth Writing, Quick-Drying, Smear-Resistant, uni Super Ink™

    Units sold2K
  • uniball™ 207 Gel Pens, Black Ink, 1.0mm Bold Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

    B005HNZ5T6

    $12.05·4.6·5.5K revs

    uniball™ 207 Gel Pens, Black Ink, 1.0mm Bold Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

    Units sold2K
  • uniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 12 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+

    B0B4BJR5X3

    $12.12·4.7·27.9K revs

    uniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 12 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+

    Units sold2K
  • uniball™ Zento Gel Pens, Black Ink, 0.7mm Medium Point, 12 Count | Retractable, Smooth Writing, Quick-Drying, No Smear, No Bleed, Muted Barrel Colors

    B0D9CQJ93L

    $21.91·4.7·3.4K revs

    uniball™ Zento Gel Pens, Black Ink, 0.7mm Medium Point, 12 Count | Retractable, Smooth Writing, Quick-Drying, No Smear, No Bleed, Muted Barrel Colors

    Units sold2K
  • uniball™ Roller Rollerball Pens, Micro Point (0.5mm), Black, 12 Pack | Quick-drying precise strokes, acid-free archival ink, protects against water, fading & fraud, 80% recycled materials

    B00006IE8P

    $9.06·4.7·5.3K revs

    uniball™ Roller Rollerball Pens, Micro Point (0.5mm), Black, 12 Pack | Quick-drying precise strokes, acid-free archival ink, protects against water, fading & fraud, 80% recycled materials

    Units sold2K
  • uniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 4 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

    B0002LD1VC

    $6.99·4.6·25.3K revs

    uniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 4 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™

    Units sold2K
2

PILOT

1 ASIN in Top 10

25.6%

Units

10K

Revenue

$140.7K

Avg. price

$13.99

  • PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Bold Gel Pens, 1.0mm, Black Ink, 12-Pack

    B001E6D3W6

    $13.99·4.8·28.8K revs

    PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Bold Gel Pens, 1.0mm, Black Ink, 12-Pack

    Units sold10K
3

Pentel

1 ASIN in Top 10

10.3%

Units

4K

Revenue

$68.9K

Avg. price

$14.63

  • Pentel EnerGel RTX Retractable Liquid Gel Pen, (0.7mm) Medium Line, Metal Tip, Black Ink, Box of 12 (BL77-A)

    B001S2RDRM

    $14.63·4.8·2K revs

    Pentel EnerGel RTX Retractable Liquid Gel Pen, (0.7mm) Medium Line, Metal Tip, Black Ink, Box of 12 (BL77-A)

    Units sold4K

One Amazon dataset. Two ways to use it.

Every number in this uniball 207 report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.

Web AppExplore & Monitor

Explore the full data

Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.

  • Organic vs. ad traffic shifts per product
  • Hourly rank and search-volume tracking
  • Competitor ASINs and historical trends
Explore the full data

Starts with a free ASINSIGHT account

MCPAsk & AnalyzeFree Beta

Analyze the data your way

Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.

  • Combine product, keyword, sales & ranking data freely
  • Follow up in your own words, no fixed reports
  • Works in ChatGPT, Claude & Cursor
Analyze with ASINSIGHT MCP

20,000 credits/mo free, no credit card

ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|