Uniball 207 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Uniball 207 sales on Amazon US totaled 62,700 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $742,156 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.2% of unit volume and 62.8% of revenue, while a typical listing is priced at $11.60. The keyword itself pulled 32,976 Amazon queries over the same period (▲ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the uniball 207 Top 50 moved 747,100 units and $8,962,736 in cumulative sales — an average of 62,258 units and $746,895 per month. Monthly throughput topped out at 78,900 units in February 2026 and dipped to 37,650 in May 2026, leaving the latest reading 5.6% higher than August 2025.
Uniball 207 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
62.7K
▼ 6.4% MoM
Monthly Revenue 2026/07
$742.2K
▼ 5.4% MoM
Top 10 Market Share 2026/07
62.2%
Uniball 207 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold uniball 207 listing on Amazon US in July 2026 is ASIN B001E6D3W6 (Brand: PILOT), which sold 10,000 units at $13.99 apiece — equal to 15.9% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 39,000 units and $465,770 in July 2026 — 62.2% of unit volume and 62.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Uniball 207' on Amazon
July 2026









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Top 5 Volume Share breakdown

B001E6D3W6
PILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Bold Gel Pens, 1.0mm, Black Ink, 12-Pack
10K
▲ 0.0%vs. prior month
$140.7K
latest month
12-month trend

B000FDR47E
uniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™
7K
▲ 16.7%vs. prior month
$99.2K
latest month
12-month trend

B0B4BGWLCQ
uniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+
6K
▲ 20.0%vs. prior month
$25.9K
latest month
12-month trend

B001S2RDRM
Pentel EnerGel RTX Retractable Liquid Gel Pen, (0.7mm) Medium Line, Metal Tip, Black Ink, Box of 12 (BL77-A)
4K
▲ 0.0%vs. prior month
$68.9K
latest month
12-month trend

B002FSZP5A
uniball™ Jetstream RT Ballpoint Pens, Black Ink, 0.7mm Fine Point, 3 Count | Retractable, Smooth Writing, Quick-Drying, Smear-Resistant, uni Super Ink™
2K
▼ 60.0%vs. prior month
$18.3K
latest month
12-month trend

B005HNZ5T6
uniball™ 207 Gel Pens, Black Ink, 1.0mm Bold Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™
2K
▲ 0.0%vs. prior month
$28.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Uniball 207 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Uni-Ball is the best-performing uniball 207 brand in July 2026, moving 25,000 units across 8 ASINs for 64.1% of Top 10 volume. PILOT follows with 10,000 units (25.6%), ahead of Pentel on 4,000 units (10.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.03 to $14.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Uni-Ball
8 ASINs in Top 10
64.1%
Units
25K
Revenue
$256.2K
Avg. price
$11.03

B000FDR47E
$14.81·★4.6·25.3K revsuniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™
Units sold7K
B0B4BGWLCQ
$4.04·★4.7·27.9K revsuniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+
Units sold6K
B002FSZP5A
$7.27·★4.6·12.3K revsuniball™ Jetstream RT Ballpoint Pens, Black Ink, 0.7mm Fine Point, 3 Count | Retractable, Smooth Writing, Quick-Drying, Smear-Resistant, uni Super Ink™
Units sold2K
B005HNZ5T6
$12.05·★4.6·5.5K revsuniball™ 207 Gel Pens, Black Ink, 1.0mm Bold Point, Retractable, 12 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™
Units sold2K
B0B4BJR5X3
$12.12·★4.7·27.9K revsuniball™ 207 Plus+ Gel Pens, Black Ink, 0.7mm Medium Point, 12 Count | Retractable, Faster-Drying, Smooth Writing, Smear-Resistant, uni Super Ink™ Plus+
Units sold2K
B0D9CQJ93L
$21.91·★4.7·3.4K revsuniball™ Zento Gel Pens, Black Ink, 0.7mm Medium Point, 12 Count | Retractable, Smooth Writing, Quick-Drying, No Smear, No Bleed, Muted Barrel Colors
Units sold2K
B00006IE8P
$9.06·★4.7·5.3K revsuniball™ Roller Rollerball Pens, Micro Point (0.5mm), Black, 12 Pack | Quick-drying precise strokes, acid-free archival ink, protects against water, fading & fraud, 80% recycled materials
Units sold2K
B0002LD1VC
$6.99·★4.6·25.3K revsuniball™ 207 Gel Pens, Black Ink, 0.7mm Medium Point, Retractable, 4 Count | Smooth Writing, Fraud-Resistant, uni Super Ink™
Units sold2K
PILOT
1 ASIN in Top 10
25.6%
Units
10K
Revenue
$140.7K
Avg. price
$13.99

B001E6D3W6
$13.99·★4.8·28.8K revsPILOT G2 Premium Refillable & Retractable Rolling Ball Gel Pens, Bold Point, Bold Gel Pens, 1.0mm, Black Ink, 12-Pack
Units sold10K
Pentel
1 ASIN in Top 10
10.3%
Units
4K
Revenue
$68.9K
Avg. price
$14.63

B001S2RDRM
$14.63·★4.8·2K revsPentel EnerGel RTX Retractable Liquid Gel Pen, (0.7mm) Medium Line, Metal Tip, Black Ink, Box of 12 (BL77-A)
Units sold4K
Trending Uniball 207 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D9CQJ93L booked 2K units at $21.91, with ▲ 100.0% MoM change. On the growth side, B00006JNI4 leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0D9CQJ93L
uniball™ Zento Gel Pens, Black Ink, 0.7mm Medium Point, 12 Count | Retractable, Smooth Writing, Quick-Drying, No Smear, No Bleed, Muted Barrel Colors
Price
$21.91
Rating
4.7
Reviews
3.4K
Latest month sales

B00006IE8P
uniball™ Roller Rollerball Pens, Micro Point (0.5mm), Black, 12 Pack | Quick-drying precise strokes, acid-free archival ink, protects against water, fading & fraud, 80% recycled materials
Price
$9.06
Rating
4.7
Reviews
5.3K
Latest month sales

B00006JNI4
uniball™ 207 Impact Gel Pens, Bold Point (1.0mm), Blue, 12 Pack | Bold gel ink lay-down for pronounced lettering, fraud-resistant uni Super Ink, water & fade-resistant, comfort grip
Unlock to view ASIN details and product titles
Price
$14.01
Rating
4.7
Reviews
5.8K
Latest month sales
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