Color Pencils Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Color Pencils sales on Amazon US totaled 643,000 units in July 2026 (▲ 155.3% vs. the prior month), generating an estimated $5,280,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.5% of unit volume and 55.0% of revenue, while a typical listing is priced at $12.09. The keyword itself pulled 71,625 Amazon queries over the same period (▲ 70.2% MoM).
Zooming out to the 12-month window ending July 2026, the color pencils Top 50 moved 4,110,600 units and $39,708,227 in cumulative sales — an average of 342,550 units and $3,309,019 per month. Monthly throughput topped out at 946,100 units in August 2025 and dipped to 120,750 in May 2026, leaving the latest reading 32.0% lower than August 2025.
Color Pencils Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
643K
▲ 155.3% MoM
Monthly Revenue 2026/07
$5.3M
▲ 94.9% MoM
Top 10 Market Share 2026/07
71.5%
Color Pencils Market Share & Sales Concentration on Amazon US — July 2026
The most-sold color pencils listing on Amazon US in July 2026 is ASIN B006CSPZK4 (Brand: Ticonderoga), which sold 80,000 units at $5.59 apiece — equal to 12.4% of every unit tracked in this report.
The Top 10 ASINs account for 460,000 units and $2,906,800 in July 2026 — 71.5% of unit volume and 55.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Color Pencils' on Amazon
July 2026
Is 71.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B006CSPZK4
Ticonderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Yellow, 30 Count, Standard Size, High Quality Eraser
80K
▲ 900.0%vs. prior month
$407.2K
latest month
12-month trend
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
80K
▲ 700.0%vs. prior month
$595.2K
latest month
12-month trend
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+ | Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B071JM699P
Amazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
50K
▲ 400.0%vs. prior month
$630K
latest month
12-month trend
B09RGH38NZ
BIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
50K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
B00IDVE9UA
Bostitch Office Pencil Sharpener, Manual, One Assorted Color, Twist-n-Sharp, Kids, Boys, Girls, Colored Pencils, 1 Pack | 1 Assorted Color, Adjustable for fine point or blunt tip. Easy to use, twist instead of crank. Works on any standard pencil.
50K
▲ 400.0%vs. prior month
$124.5K
latest month
12-month trend
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Best Color Pencils Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing color pencils brand in July 2026, moving 150,000 units across 3 ASINs for 32.6% of Top 10 volume. Ticonderoga follows with 100,000 units (21.7%), ahead of Crayola on 90,000 units (19.6%).
With 6 brands splitting the Top 10 and 73.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.90 to $6.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
3 ASINs in Top 10
32.6%
Units
150K
Revenue
$873.5K
Avg. price
$4.90
B0CQ6QY3WH
$7.49·★4.8·3.8K revsBIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Units sold80KB09RGH38NZ
$4.47·★4.8·68.8K revsBIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
Units sold50KB00260X7F2
$2.74·★4.8·21.7K revsBIC Mechanical Pencils 0.7mm & 0.5mm, #2 EXTRA SMOOTH with Various Color Barrels - Two Assorted Sizes, 80 Pack - Unit | With Erasers, Bulk Use for School or Office Supplies, Clean Erasing, Strong Lead, Ideal for Standardized Tests
Units sold20K
Ticonderoga
2 ASINs in Top 10
21.7%
Units
100K
Revenue
$513.2K
Avg. price
$5.92
B006CSPZK4
$5.59·★4.8·50.9K revsTiconderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Yellow, 30 Count, Standard Size, High Quality Eraser
Units sold80KB0BLCZTL2P
$6.24·★4.8·7.5K revsTiconderoga Wood-Cased Pencils, Pre-Sharpened, #2 HB Soft, Pastel Colors | 10 Count. Ideal for writing, drawing, schoolwork, classrooms and office use
Units sold20K
Crayola
2 ASINs in Top 10
19.6%
Units
90K
Revenue
$565.8K
Avg. price
$6.19
B00006RVTS
$6.49·★4.8·50.2K revsCrayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+ | Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Units sold60KB000PCWKBA
$5.88·★4.7·17.8K revsCrayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
Units sold30K
Trending Color Pencils Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B006CSPZK4 booked 80K units at $5.59, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006CSPZK4
Ticonderoga Wood-Cased Pencils, Pre-Sharpened | #2 HB Soft, Yellow, 30 Count, Standard Size, High Quality Eraser
Price
$5.59
Rating
4.8
Reviews
50.9K
Latest month sales
B0BLCZTL2P
Ticonderoga Wood-Cased Pencils, Pre-Sharpened, #2 HB Soft, Pastel Colors | 10 Count. Ideal for writing, drawing, schoolwork, classrooms and office use
Price
$6.24
Rating
4.8
Reviews
7.5K
Latest month sales
B0D74X2S6F
Generic Colored Pencils 12ct 2pk, Assorted Colors, Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.8
Reviews
678
Latest month sales
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