Stencils Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Stencils sales on Amazon US totaled 45,800 units in July 2026 (▲ 3.9% vs. the prior month), generating an estimated $486,807 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 52.3% of revenue, while a typical listing is priced at $11.09. The keyword itself pulled 45,732 Amazon queries over the same period (▲ 18.8% MoM).
Zooming out to the 12-month window ending July 2026, the stencils Top 50 moved 446,400 units and $4,923,364 in cumulative sales — an average of 37,200 units and $410,280 per month. Monthly throughput topped out at 45,800 units in July 2026 and dipped to 22,300 in May 2026, leaving the latest reading 8.8% higher than August 2025.
Stencils Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.8K
▲ 3.9% MoM
Monthly Revenue 2026/07
$486.8K
▲ 3.7% MoM
Top 10 Market Share 2026/07
54.6%
Stencils Market Share & Sales Concentration on Amazon US — July 2026
The most-sold stencils listing on Amazon US in July 2026 is ASIN B0DZ1ZWLBL (Brand: Miuxia), which sold 9,000 units at $8.99 apiece — equal to 19.7% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $254,830 in July 2026 — 54.6% of unit volume and 52.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Stencils' on Amazon
July 2026
Is 54.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DZ1ZWLBL
MIUXIA Tattoo Transfer Paper 50 Sheets Tattoo Stencil Paper Tattoo Supplies | A4 Size 4 Layers DIY Tattoo Tracing Paper Printer Paper Tattoo Kit
9K
▲ 28.6%vs. prior month
$80.9K
latest month
12-month trend
B0B4GP9M1T
Stencil Stuff Tattoo Stencil Transfer Gel – 4oz Tattoo Stencil Transfer Solution – Vegan-Friendly Stencil Gel – Fast-Drying and Long-Lasting – Clean and Easy Application
4K
▲ 0.0%vs. prior month
$49K
latest month
12-month trend
B0DG5MF828
MuseLuxe 126 PCS Temporary Tattoos Stencils Kit,6 Pcs 2 Color(Brown Black) | Temporary Tattoos Kit with ink,Gloves,DIY Body Art Painting for Women Men Adults Kids
3K
▲ 0.0%vs. prior month
$36.7K
latest month
12-month trend
B07Y68P684
Tattoo Transfer Paper, Cridoz 35 Sheets Stencil Transfer Paper for Tattooing, A4 Size
2K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
B08CMG6DVS
Auhoahsil Stencil Brushes Set, 5 Pcs Natural Bristle Wooden Handle Template Brushes for Wood Wall Model House Painting, Stencil Projects, Card Making, DIY, Crafts and Acrylic Oil Watercolor Painting
2K
▼ 33.3%vs. prior month
$14K
latest month
12-month trend
B083K5MY41
Koogel 18 Sheets 97PCS Henna Tattoo Stencil Kit, Reusable Mehndi Templates | for Bridal Mehndi & Music Festivals — Indian Wedding, Bachelorette Party, Summer Body Art, Women Girls Kids
1K
▲ 0.0%vs. prior month
$9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Stencils Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Miuxia is the best-performing stencils brand in July 2026, moving 9,000 units across 1 ASIN for 36.0% of Top 10 volume. Stencil Stuff follows with 4,000 units (16.0%), ahead of MuseLuxe on 3,000 units (12.0%).
With 10 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Miuxia
1 ASIN in Top 10
36.0%
Units
9K
Revenue
$80.9K
Avg. price
$8.99
B0DZ1ZWLBL
$8.99·★4.6·998 revsMIUXIA Tattoo Transfer Paper 50 Sheets Tattoo Stencil Paper Tattoo Supplies | A4 Size 4 Layers DIY Tattoo Tracing Paper Printer Paper Tattoo Kit
Units sold9K
Stencil Stuff
1 ASIN in Top 10
16.0%
Units
4K
Revenue
$49K
Avg. price
$9.99
B0B4GP9M1T
$9.99·★4.8·5K revsStencil Stuff Tattoo Stencil Transfer Gel – 4oz Tattoo Stencil Transfer Solution – Vegan-Friendly Stencil Gel – Fast-Drying and Long-Lasting – Clean and Easy Application
Units sold4K
MuseLuxe
1 ASIN in Top 10
12.0%
Units
3K
Revenue
$36.7K
Avg. price
$9.99
B0DG5MF828
$9.99·★4.5·797 revsMuseLuxe 126 PCS Temporary Tattoos Stencils Kit,6 Pcs 2 Color(Brown Black) | Temporary Tattoos Kit with ink,Gloves,DIY Body Art Painting for Women Men Adults Kids
Units sold3K
Trending Stencils Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GVDYV84V leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B09K3Z5N78 close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVDYV84V
32 PCS Drawing Stencils Set for Kids, Reusable Drawing Painting Stencil Templates for Kids,Animals Unicorn Mermaid Dinosaur Princess Mixed Style Stencil for Art Projects,Classroom Crafts,Wall Decor
Price
$9.98
Rating
4.5
Reviews
37
Latest month sales
B09K3Z5N78
Epakh 24 Pcs Stencils for Kids 8 Inches Large Reusable Templates | Simple Shape, First Day of School, Learning, Geometric Drawing Painting Chalk Template, Washable Sidewalk Stencils, Toddlers
Price
$18.99
Rating
4.6
Reviews
360
Latest month sales
B0DNHN83TG
Generic 3 Size Eyebrow Stencils, 6 Styles, Soft, Reusable Eyebrow Template Kit with Strap
Unlock to view ASIN details and product titles
Price
$6.99
Rating
3.6
Reviews
226
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this stencils report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card