Colored Pencils Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Colored Pencils sales on Amazon US totaled 431,600 units in July 2026 (▲ 147.7% vs. the prior month), generating an estimated $4,236,808 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.9% of unit volume and 46.6% of revenue, while a typical listing is priced at $13.25. The keyword itself pulled 1,849,765 Amazon queries over the same period (▲ 192.4% MoM).
Zooming out to the 12-month window ending July 2026, the colored pencils Top 50 moved 2,812,100 units and $31,922,658 in cumulative sales — an average of 234,342 units and $2,660,221 per month. Monthly throughput topped out at 544,100 units in August 2025 and dipped to 86,550 in May 2026, leaving the latest reading 20.7% lower than August 2025.
Colored Pencils Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
431.6K
▲ 147.7% MoM
Monthly Revenue 2026/07
$4.2M
▲ 90.4% MoM
Top 10 Market Share 2026/07
64.9%
Colored Pencils Market Share & Sales Concentration on Amazon US — July 2026
The most-sold colored pencils listing on Amazon US in July 2026 is ASIN B0CQ6QY3WH (Brand: BIC), which sold 80,000 units at $7.06 apiece — equal to 18.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $1,974,900 in July 2026 — 64.9% of unit volume and 46.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Colored Pencils' on Amazon
July 2026
Is 64.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CQ6QY3WH
BIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
80K
▲ 700.0%vs. prior month
$595.2K
latest month
12-month trend
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B000PCWKBA
Crayola Erasable Colored Pencils (24ct), Kids Coloring Pencils for Coloring Books, Assorted Colors, Arts & Crafts Supplies, Gifts, Ages 6, 7, 8
30K
▲ 233.3%vs. prior month
$176.4K
latest month
12-month trend
B001CD9RRG
BIC Xtra Strong Mechanical Pencils with Erasers, Thick Point (0.9mm), 24-Count, Mechanical Pencils for School or Office Supplies
30K
▲ 200.0%vs. prior month
$148.5K
latest month
12-month trend
B0BLCZTL2P
Ticonderoga Wood-Cased Pencils, Pre-Sharpened, #2 HB Soft, Pastel Colors | 10 Count. Ideal for writing, drawing, schoolwork, classrooms and office use
20K
▲ 900.0%vs. prior month
$106K
latest month
12-month trend
B0D74X2S6F
Generic Colored Pencils 12ct 2pk, Assorted Colors, Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
20K
▲ 900.0%vs. prior month
$199.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Colored Pencils Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing colored pencils brand in July 2026, moving 110,000 units across 2 ASINs for 39.3% of Top 10 volume. Crayola follows with 100,000 units (35.7%), ahead of Ticonderoga on 30,000 units (10.7%).
With 6 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.12 to $6.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
2 ASINs in Top 10
39.3%
Units
110K
Revenue
$743.7K
Avg. price
$5.76
B0CQ6QY3WH
$7.06·★4.8·3.7K revsBIC Xtra-Smooth Mechanical Pencils, 0.7 mm Medium Point, 40-Count | No. 2 Lead Resists Smudging and Erases Cleanly, Smooth Reliable Writing, Pastel Barrels, Bulk Pack for Students and Teachers
Units sold80KB001CD9RRG
$4.47·★4.8·24.7K revsBIC Xtra Strong Mechanical Pencils with Erasers, Thick Point (0.9mm), 24-Count, Mechanical Pencils for School or Office Supplies
Units sold30K
Crayola
3 ASINs in Top 10
35.7%
Units
100K
Revenue
$642.1K
Avg. price
$6.95
B00006RVTS
$6.49·★4.8·50.1K revsCrayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Units sold60KB000PCWKBA
$5.88·★4.7·17.8K revsCrayola Erasable Colored Pencils (24ct), Kids Coloring Pencils for Coloring Books, Assorted Colors, Arts & Crafts Supplies, Gifts, Ages 6, 7, 8
Units sold30KB0033M0LZG
$8.49·★4.8·8.3K revsCrayola 68-4012 Colored Pencils, 12-Count, pack of 3, Assorted Colors
Units sold10K
Ticonderoga
2 ASINs in Top 10
10.7%
Units
30K
Revenue
$146K
Avg. price
$5.12
B0BLCZTL2P
$6.24·★4.8·7.4K revsTiconderoga Wood-Cased Pencils, Pre-Sharpened, #2 HB Soft, Pastel Colors | 10 Count. Ideal for writing, drawing, schoolwork, classrooms and office use
Units sold20KB01DZY1V64
$3.99·★4.9·4.9K revsTiconderoga X13910 Striped Wood-Cased Pencils, 2 HB Soft, Pre-Sharpened, 10 Count, Assorted Colors
Units sold10K
Trending Colored Pencils Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BLCZTL2P booked 20K units at $6.24, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BLCZTL2P
Ticonderoga Wood-Cased Pencils, Pre-Sharpened, #2 HB Soft, Pastel Colors | 10 Count. Ideal for writing, drawing, schoolwork, classrooms and office use
Price
$6.24
Rating
4.8
Reviews
7.4K
Latest month sales
B0D74X2S6F
Generic Colored Pencils 12ct 2pk, Assorted Colors, Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
Price
$9.99
Rating
4.8
Reviews
659
Latest month sales
B0033M0LZG
Crayola 68-4012 Colored Pencils, 12-Count, pack of 3, Assorted Colors
Unlock to view ASIN details and product titles
Price
$8.49
Rating
4.8
Reviews
8.3K
Latest month sales
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