Color Depositing Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Color Depositing Shampoo sales on Amazon US totaled 158,500 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $3,769,079 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.8% of unit volume and 47.5% of revenue, while a typical listing is priced at $24.73. The keyword itself pulled 19,492 Amazon queries over the same period (▲ 9.0% MoM).
Zooming out to the 12-month window ending July 2026, the color depositing shampoo Top 50 moved 1,703,400 units and $39,704,639 in cumulative sales — an average of 141,950 units and $3,308,720 per month. Monthly throughput topped out at 178,500 units in June 2026 and dipped to 96,000 in May 2026, leaving the latest reading 17.1% higher than August 2025.
Color Depositing Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
158.5K
▼ 11.2% MoM
Monthly Revenue 2026/07
$3.8M
▼ 13.3% MoM
Top 10 Market Share 2026/07
49.8%
Color Depositing Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold color depositing shampoo listing on Amazon US in July 2026 is ASIN B00JAHVSNM (Brand: Biolage), which sold 10,000 units at $26.00 apiece — equal to 6.3% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $1,791,770 in July 2026 — 49.8% of unit volume and 47.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Color Depositing Shampoo' on Amazon
July 2026
Is 49.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B082B5GPTV
Clairol Professional Shimmer Lights Purple Shampoo | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0BZ45SNLR
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
9K
▼ 10.0%vs. prior month
$196.7K
latest month
12-month trend
B0F335M3BR
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
9K
▼ 10.0%vs. prior month
$314.6K
latest month
12-month trend
B0F335ZD75
Polar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
9K
▲ 125.0%vs. prior month
$314.6K
latest month
12-month trend
B0D83HDQ2D
KAISASA Black Hair Dye Shampoo 3 in 1,Hair Color Shampoo for Women and Men | Hair Dye Shampoo Covers Gray Hair
7K
▼ 12.5%vs. prior month
$67.7K
latest month
12-month trend
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Best Color Depositing Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
POLAR HAIR CARE is the best-performing color depositing shampoo brand in July 2026, moving 18,000 units across 2 ASINs for 22.8% of Top 10 volume. Matrix follows with 12,000 units (15.2%), ahead of Biolage on 10,000 units (12.7%).
Volume is spread across 8 brands, with the top three holding 50.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $24.00 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
POLAR HAIR CARE
2 ASINs in Top 10
22.8%
Units
18K
Revenue
$629.1K
Avg. price
$34.95
B0F335M3BR
$34.95·★4.0·2.6K revsPolar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9KB0F335ZD75
$34.95·★3.5·2.5K revsPolar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9K
Matrix
2 ASINs in Top 10
15.2%
Units
12K
Revenue
$264K
Avg. price
$24.00
B00FZSB0Y2
$24.00·★4.5·47.4K revsMatrix So Silver Purple Shampoo – For Blonde & Grey Hair
Units sold7KB06VSZ69LL
$24.00·★4.4·34K revsMatrix Brass Off Toning Blue Shampoo - Refreshes and Neutralizes Brassy Tones, For Color Treated Hair, Lightened Brunettes or Dark Blondes
Units sold5K
Biolage
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$260K
Avg. price
$26.00
B00JAHVSNM
$26.00·★4.7·41.1K revsBiolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
Units sold10K
Trending Color Depositing Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F335ZD75 booked 9K units at $34.95, with ▲ 125.0% MoM change. On the growth side, B09S15FKW8 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F335ZD75
Polar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
3.5
Reviews
2.5K
Latest month sales
B0752L2VSJ
L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo, for Color Treated Hair, Shampoo with Linseed Elixir and Anti-Oxidants, for Anti-Fade, High Shine, and Color Protection, 28 Fl Oz
Price
$9.49
Rating
4.6
Reviews
6.8K
Latest month sales
B09S15FKW8
Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Pinktabulous, Semi Permanent Hair Color, Temporary Hair-Dye, Sulfate-Free, Vegan, 8.5 fl oz
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.3
Reviews
6.8K
Latest month sales
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