Flakes Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flakes Shampoo sales on Amazon US totaled 467,000 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $9,813,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 47.7% of revenue, while a typical listing is priced at $23.45. The keyword itself pulled 46,028 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the flakes shampoo Top 50 moved 4,980,100 units and $107,126,392 in cumulative sales — an average of 415,008 units and $8,927,199 per month. Monthly throughput topped out at 501,300 units in June 2026 and dipped to 288,700 in May 2026, leaving the latest reading 32.7% higher than August 2025.
Flakes Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
467K
▼ 6.8% MoM
Monthly Revenue 2026/07
$9.8M
▼ 7.6% MoM
Top 10 Market Share 2026/07
57.8%
Flakes Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flakes shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 21.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $4,682,100 in July 2026 — 57.8% of unit volume and 47.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flakes Shampoo' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0DV43L7J8
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B0006FMK98
Vanicream Shampoo, Helps Remove Oil, Flaking and Build-Up, 12 Fl Oz | Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$223.6K
latest month
12-month trend
B001UGL84U
Selsun Blue Medicated Antidandruff Shampoo, 11 fl. oz. | Maximum strength scalp treatment with 1% selenium sulfide, itchy scalp relief, for soft and silky hair
20K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
B0B96LXQ49
Head & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
20K
▲ 100.0%vs. prior month
$249.4K
latest month
12-month trend
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Best Flakes Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing flakes shampoo brand in July 2026, moving 160,000 units across 3 ASINs for 59.3% of Top 10 volume. CeraVe follows with 20,000 units (7.4%), ahead of Vanicream on 20,000 units (7.4%).
With 8 brands splitting the Top 10 and 74.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $21.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
3 ASINs in Top 10
59.3%
Units
160K
Revenue
$3.1M
Avg. price
$21.45
B00AINMFAC
$16.88·★4.6·111.9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0BP8BXZ8M
$29.47·★4.7·9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold50KB08QN72JCY
$17.99·★4.5·13.7K revsNizoral Psoriasis Shampoo & Conditioner, 11 Oz, Gentle Scalp Treatment | Relieves Itching and Flaking, Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil
Units sold10K
CeraVe
1 ASIN in Top 10
7.4%
Units
20K
Revenue
$199.4K
Avg. price
$9.97
B0DV43L7J8
$9.97·★4.5·6.2K revsCeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
Units sold20K
Vanicream
1 ASIN in Top 10
7.4%
Units
20K
Revenue
$223.6K
Avg. price
$10.99
B0006FMK98
$10.99·★4.5·14.3K revsVanicream Shampoo, Helps Remove Oil, Flaking and Build-Up, 12 Fl Oz | Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Dermatologist Tested
Units sold20K
Trending Flakes Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FWVGWRKV leads positive momentum with ▲ 900.0% MoM growth on 3K units, with B0B96LXQ49 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWVGWRKV
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 19oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
Price
$13.97
Rating
4.6
Reviews
481
Latest month sales
B0B96LXQ49
Head & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
Price
$12.47
Rating
4.8
Reviews
1.6K
Latest month sales
B0FV5TXVKN
Neutrogena T/Sal+ 3% Salicylic Acid Anti-Dandruff Shampoo, 8 fl oz | Clears Persistent Itchy Flakes, Adds Hydration to Scalp, with Piroctone Olamine, Vitamin E, Pro-Vitamin B5
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.4
Reviews
137
Latest month sales
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