Sonicare Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sonicare sales on Amazon US totaled 380,300 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $14,216,144 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 56.5% of revenue, while a typical listing is priced at $44.31. The keyword itself pulled 29,757 Amazon queries over the same period (▲ 1.8% MoM).
Zooming out to the 12-month window ending July 2026, the sonicare Top 50 moved 4,487,600 units and $165,331,343 in cumulative sales — an average of 373,967 units and $13,777,612 per month. Monthly throughput topped out at 589,500 units in November 2025 and dipped to 191,900 in May 2026, leaving the latest reading 9.2% higher than August 2025.
Sonicare Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
380.3K
▼ 8.2% MoM
Monthly Revenue 2026/07
$14.2M
▼ 18.2% MoM
Top 10 Market Share 2026/07
57.8%
Sonicare Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sonicare listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 15.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $8,027,400 in July 2026 — 57.8% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sonicare' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B078BF27BF
Philips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
30K
▼ 25.0%vs. prior month
$935.7K
latest month
12-month trend
B09LD7WRVS
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
30K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B09LD8T445
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23
20K
▲ 0.0%vs. prior month
$877K
latest month
12-month trend
B0FFM9YP9L
Philips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
20K
▲ 100.0%vs. prior month
$812.6K
latest month
12-month trend
B0CFLHC3FB
SuitShine Replacement Toothbrush Heads for Philips Sonicare 8 Pack | Secure Click-On Fit, Soft Rounded Bristles, Wave-Cut Trim, Fade Indicator Bristles, Protective Caps Included
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
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Best Sonicare Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Philips Sonicare is the best-performing sonicare brand in July 2026, moving 130,000 units across 7 ASINs for 59.1% of Top 10 volume. Aquasonic follows with 60,000 units (27.3%), ahead of SuitShine on 20,000 units (9.1%).
With 4 brands splitting the Top 10 and 95.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $31.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Philips Sonicare
7 ASINs in Top 10
59.1%
Units
130K
Revenue
$4.7M
Avg. price
$31.40
B078BF27BF
$27.96·★4.8·72.5K revsPhilips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
Units sold30KB09LD7WRVS
$39.99·★4.4·22.8K revsPhilips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
Units sold30KB09LD8T445
$39.96·★4.2·20.8K revsPhilips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23
Units sold20KB0FFM9YP9L
$39.96·★4.8·72.5K revsPhilips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
Units sold20KB078BBZQWK
$27.96·★4.8·42.3K revsPhilips Sonicare W DiamondClean Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX6063/65
Units sold10KB09LD8VXLX
$19.96·★4.4·9.6K revsPHILIPS Sonicare 1100 Rechargeable Electric Toothbrush, 1 Brush Head, White | More Plaque Removal, 2-Minute Guided Timer, 14-Day Battery, HX3641/02
Units sold10KB0FFMF4TSP
$23.99·★4.8·10.8K revsPhilips Sonicare A3 All-in-One Brush Heads, 2-Pack, 6 Month Supply, White | 2000% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9092/77
Units sold10K
Aquasonic
1 ASIN in Top 10
27.3%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.7K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
SuitShine
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$199.8K
Avg. price
$9.98
B0CFLHC3FB
$9.98·★4.4·6.7K revsSuitShine Replacement Toothbrush Heads for Philips Sonicare 8 Pack | Secure Click-On Fit, Soft Rounded Bristles, Wave-Cut Trim, Fade Indicator Bristles, Protective Caps Included
Units sold20K
Trending Sonicare Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B5HRWH1S booked 10K units at $109.99, with ▲ 0.0% MoM change. On the growth side, B0085RZKR8 leads positive momentum with ▲ 1900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B5HRWH1S
Oral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults, Black, 3 Modes, Smart Pressure Sensor, Plaque Removal and Gum Care, 2 Replacement Brush Heads, Travel Case
Price
$109.99
Rating
4.3
Reviews
18.8K
Latest month sales
B0FFMF4TSP
Philips Sonicare A3 All-in-One Brush Heads, 2-Pack, 6 Month Supply, White | 2000% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9092/77
Price
$23.99
Rating
4.8
Reviews
10.8K
Latest month sales
B0085RZKR8
Philips Sonicare Genuine E-Series Replacement Toothbrush Heads, 3 Brush Heads, White, HX7023/64
Unlock to view ASIN details and product titles
Price
$49.95
Rating
4.8
Reviews
18.3K
Latest month sales
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