Coffee Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Coffee Protein Powder sales on Amazon US totaled 484,000 units in July 2026 (▼ 15.0% vs. the prior month), generating an estimated $16,416,658 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.2% of unit volume and 66.7% of revenue, while a typical listing is priced at $41.60. The keyword itself pulled 15,253 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the coffee protein powder Top 50 moved 4,738,000 units and $159,585,868 in cumulative sales — an average of 394,833 units and $13,298,822 per month. Monthly throughput topped out at 569,700 units in June 2026 and dipped to 264,000 in May 2026, leaving the latest reading 27.4% higher than August 2025.
Coffee Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
484K
▼ 15.0% MoM
Monthly Revenue 2026/07
$16.4M
▼ 16.5% MoM
Top 10 Market Share 2026/07
70.2%
Coffee Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold coffee protein powder listing on Amazon US in July 2026 is ASIN B09RQBHRCT (Brand: Vital Proteins), which sold 100,000 units at $18.65 apiece — equal to 20.7% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 340,000 units and $10,950,300 in July 2026 — 70.2% of unit volume and 66.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Coffee Protein Powder' on Amazon
July 2026
Is 70.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B0DFJP6LZF
Premier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
50K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
B07W8KHTGL
Premier Protein Energy 30g High Protein Shake, Café Latte, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
20K
▼ 60.0%vs. prior month
$599.6K
latest month
12-month trend
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Best Coffee Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing coffee protein powder brand in July 2026, moving 100,000 units across 1 ASIN for 29.4% of Top 10 volume. Premier Protein follows with 100,000 units (29.4%), ahead of Core Power on 70,000 units (20.6%).
With 8 brands splitting the Top 10 and 79.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.65 to $41.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
1 ASIN in Top 10
29.4%
Units
100K
Revenue
$1.9M
Avg. price
$18.65
B09RQBHRCT
$18.65·★4.6·68.9K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100K
Premier Protein
3 ASINs in Top 10
29.4%
Units
100K
Revenue
$2.7M
Avg. price
$27.84
B0DFJP6LZF
$23.97·★4.8·6.3K revsPremier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack
Units sold50KB06ZZ3PJQD
$27.57·★4.6·29.3K revsPremier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Units sold30KB07W8KHTGL
$31.98·★4.6·48.8K revsPremier Protein Energy 30g High Protein Shake, Café Latte, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold20K
Core Power
1 ASIN in Top 10
20.6%
Units
70K
Revenue
$2.9M
Avg. price
$41.88
B07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70K
Trending Coffee Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00XIKPUK4 booked 10K units at $62.99, with ▲ 0.0% MoM change. On the growth side, B06ZZ3PJQD leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0GPRS8SP9 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00XIKPUK4
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
Price
$62.99
Rating
4.3
Reviews
10.7K
Latest month sales
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B0GPRS8SP9
Javvy Protein Coffee for Cold Brew & Iced Coffee, French Vanilla Bean | 10g Whey Protein, 100% Natural Cold Brew, Zero Artificial Flavors & Sweeteners, 80mg Caffeine, No Added Sugar
Unlock to view ASIN details and product titles
Price
$37.30
Rating
4.0
Reviews
7K
Latest month sales
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