Coconut Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Coconut Lotion sales on Amazon US totaled 269,800 units in July 2026 (▼ 25.5% vs. the prior month), generating an estimated $2,949,869 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 51.6% of revenue, while a typical listing is priced at $12.51. The keyword itself pulled 14,557 Amazon queries over the same period (▼ 5.7% MoM).
Zooming out to the 12-month window ending July 2026, the coconut lotion Top 50 moved 2,969,650 units and $31,653,365 in cumulative sales — an average of 247,471 units and $2,637,780 per month. Monthly throughput topped out at 362,000 units in June 2026 and dipped to 181,700 in May 2026, leaving the latest reading 38.1% higher than August 2025.
Coconut Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
269.8K
▼ 25.5% MoM
Monthly Revenue 2026/07
$2.9M
▼ 27.0% MoM
Top 10 Market Share 2026/07
54.9%
Coconut Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold coconut lotion listing on Amazon US in July 2026 is ASIN B08KT5HM98 (Brand: eos), which sold 30,000 units at $9.97 apiece — equal to 11.1% of every unit tracked in this report.
The Top 10 ASINs account for 148,000 units and $1,523,080 in July 2026 — 54.9% of unit volume and 51.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Coconut Lotion' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08KT5HM98
eos Shea Better Body Lotion- Coconut Waters, Natural Shea Butter, 16 fl oz
30K
▲ 0.0%vs. prior month
$278.4K
latest month
12-month trend
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B07ND4W7WR
Dove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
20K
▼ 33.3%vs. prior month
$219.4K
latest month
12-month trend
B0009F3O8Q
Palmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (13.5 Fl Oz) | Intensive Moisturizer Enriched with Vitamin E to Relieve Rough, Dry Skin. Helps Provide 48-Hour Deep Hydration, Pump Bottle
10K
▲ 0.0%vs. prior month
$66.7K
latest month
12-month trend
B00KTLXB4C
NIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid, 16.9 Oz
10K
▲ 0.0%vs. prior month
$67.9K
latest month
12-month trend
B07BH9XYHW
Palmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (33.8 Fl Oz) | With Vitamin E to provide 48 hour deep hydration for rough, dry and eczema prone skin. Convenient pump for whole family use.
10K
▲ 0.0%vs. prior month
$129.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Coconut Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hawaiian Tropic is the best-performing coconut lotion brand in July 2026, moving 39,000 units across 2 ASINs for 26.4% of Top 10 volume. eos follows with 30,000 units (20.3%), ahead of Palmer's on 29,000 units (19.6%).
With 7 brands splitting the Top 10 and 66.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.95 to $12.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hawaiian Tropic
2 ASINs in Top 10
26.4%
Units
39K
Revenue
$466.4K
Avg. price
$12.93
B07BH4DD2M
$10.86·★4.5·15.6K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30KB08Q2QK7F1
$14.99·★4.8·25K revsHawaiian Tropic Weightless Hydration After Sun Lotion, 6 Fl Oz (2 Pack) | 24 hour moisturizing after sun care, Hydrating lotion with aloe and shea butter, Coconut papaya scent, Lightweight texture
Units sold9K
eos
1 ASIN in Top 10
20.3%
Units
30K
Revenue
$278.4K
Avg. price
$9.97
B08KT5HM98
$9.97·★4.7·74.2K revseos Shea Better Body Lotion- Coconut Waters, Natural Shea Butter, 16 fl oz
Units sold30K
Palmer's
3 ASINs in Top 10
19.6%
Units
29K
Revenue
$296.1K
Avg. price
$9.95
B0009F3O8Q
$6.69·★4.8·44.1K revsPalmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (13.5 Fl Oz) | Intensive Moisturizer Enriched with Vitamin E to Relieve Rough, Dry Skin. Helps Provide 48-Hour Deep Hydration, Pump Bottle
Units sold10KB07BH9XYHW
$12.98·★4.7·4.2K revsPalmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (33.8 Fl Oz) | With Vitamin E to provide 48 hour deep hydration for rough, dry and eczema prone skin. Convenient pump for whole family use.
Units sold10KB0D8QKR4WN
$10.19·★4.6·3K revsPalmer's Firming Body Cream, Brazilian Coco Coconut Oil Formula (8.8 Fl Oz) | Whipped Bum, Bust & Body Cream, Helps with Skin Tightening, Firming, Guarana, Acai+Brazil Nut, Deep Hydration, 48hr Moisture
Units sold9K
Trending Coconut Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07VCV6C78 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0GQJKL84Y close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07VCV6C78
NIVEA Oil In Lotion Body Lotion, Coconut and Monoi Oil, 16.9 FL OZ | Coconut Scented Lotion Enriched with Manoi Oil, Instant Smooth Skin Feel, Fast-Absorbing, Non-Greasy, 48-Hour Moisturizer
Price
$7.97
Rating
4.7
Reviews
1.2K
Latest month sales
B0GQJKL84Y
Palmer's Tahitian Vanilla Body Lotion with Cocoa Butter (33.8 Fl Oz) | Moisture Drenching, Hydrating Lotion with Shea Butter, Coconut Oil & Vitamin E, 72-Hour Moisture, Dermatologist Approved
Price
$13.49
Rating
4.7
Reviews
121
Latest month sales
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