Axe Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Axe Body Wash sales on Amazon US totaled 291,600 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $3,987,273 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.4% of unit volume and 49.1% of revenue, while a typical listing is priced at $17.47. The keyword itself pulled 27,744 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the axe body wash Top 50 moved 2,872,300 units and $39,608,377 in cumulative sales — an average of 239,358 units and $3,300,698 per month. Monthly throughput topped out at 354,300 units in June 2026 and dipped to 173,000 in May 2026, leaving the latest reading 37.5% higher than August 2025.
Axe Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
291.6K
▼ 17.7% MoM
Monthly Revenue 2026/07
$4M
▼ 12.0% MoM
Top 10 Market Share 2026/07
51.4%
Axe Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold axe body wash listing on Amazon US in July 2026 is ASIN B08TKNMW1Z (Brand: DOVE MEN + CARE), which sold 30,000 units at $10.97 apiece — equal to 10.3% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $1,959,500 in July 2026 — 51.4% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Axe Body Wash' on Amazon
July 2026
Is 51.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08TKNMW1Z
Dove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
30K
▼ 25.0%vs. prior month
$325.2K
latest month
12-month trend
B0BT1WN3ZD
method Men’s Body Wash, Sea + Surf Scent, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Rich Lather, Made Without Parabens
30K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
B0FX5PDSZ2
Old Spice Body Wash for Men, The Spice Alchemist Collection, 24/7 Cologne Infused Hydration, No Trade Off Formula, Free of Phthalates Silicones & Dyes, Cashmere + Vanilla Wood Scent, 20 oz
20K
▲ 0.0%vs. prior month
$259.4K
latest month
12-month trend
B00372FOXQ
DOVE MEN + CARE Body and Face Wash Refreshing Extra Fresh Body Wash13.5 oz | For Men with 24-Hour Nourishing Micromoisture Technology
10K
▼ 50.0%vs. prior month
$53.8K
latest month
12-month trend
B00OQ1ZKO0
NIVEA MEN Maximum Hydration 3-in-1 Body Wash, Multipack, 3 x 16.9 FL OZ | 3-in-1 Moisturizing Body Wash, Hair and Face Wash for Men, Aloe Vera Enriched, Paraben Free, Vegan, Dermatologically Tested
10K
▲ 0.0%vs. prior month
$132.7K
latest month
12-month trend
B09G2S1KZ2
Salt & Stone Body Wash for Women & Men, Bergamot & Hinoki 15.2 fl oz | Shower Gel, Sulfate-Free, Paraben-Free, Dye-Free, Vegan, Hydrating & Moisturizing with Antioxidants, Vitamin C, Niacinamide
10K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
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Best Axe Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DOVE MEN + CARE is the best-performing axe body wash brand in July 2026, moving 50,000 units across 3 ASINs for 33.3% of Top 10 volume. Method follows with 30,000 units (20.0%), ahead of Old Spice on 30,000 units (20.0%).
With 7 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.14 to $14.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DOVE MEN + CARE
3 ASINs in Top 10
33.3%
Units
50K
Revenue
$488.7K
Avg. price
$9.14
B08TKNMW1Z
$10.97·★4.8·3.2K revsDove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
Units sold30KB00372FOXQ
$5.47·★4.7·8.9K revsDOVE MEN + CARE Body and Face Wash Refreshing Extra Fresh Body Wash13.5 oz | For Men with 24-Hour Nourishing Micromoisture Technology
Units sold10KB0CNKZW8HL
$10.97·★4.6·6.5K revsDove Men Moisturizing Body Wash, Sandalwood + Cardamom Oil, 26oz | For dry skin, Helps nourish and refresh, With plant-based cleansers, For daily showers
Units sold10K
Method
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$360K
Avg. price
$12.00
B0BT1WN3ZD
$12.00·★4.7·7.1K revsmethod Men’s Body Wash, Sea + Surf Scent, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Rich Lather, Made Without Parabens
Units sold30K
Old Spice
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$389K
Avg. price
$14.46
B0FX5PDSZ2
$12.97·★4.4·1.9K revsOld Spice Body Wash for Men, The Spice Alchemist Collection, 24/7 Cologne Infused Hydration, No Trade Off Formula, Free of Phthalates Silicones & Dyes, Cashmere + Vanilla Wood Scent, 20 oz
Units sold20KB0CNJ48DND
$15.94·★4.8·8.2K revsOld Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Units sold10K
Trending Axe Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B9CHS3LR booked 10K units at $15.97, with ▲ 0.0% MoM change. On the growth side, B09W9KZ147 leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B9CHS3LR
Native Clean Body Wash, Gentle & pH-balanced for Sensitive Skin, 24-Hr Freshness for Women & Men, Vegan & Cruelty-Free, Free of Sulfates, Parabens & Phthalates, Coconut & Vanilla, 36 oz
Price
$15.97
Rating
4.6
Reviews
2.2K
Latest month sales
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$15.94
Rating
4.8
Reviews
8.2K
Latest month sales
B09W9KZ147
Black Wolf Salicylic Acid Body Wash for Men - Acne Face Wash, 1 Liter | Charcoal-Infused Mens Bodywash Gently Cleanses Oil & Dirt & Helps Reduce Acne Breakouts - Full Coverage & Deep Cleansing
Unlock to view ASIN details and product titles
Price
$47.99
Rating
4.4
Reviews
5.4K
Latest month sales
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