Pure Protein Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pure Protein Bars sales on Amazon US totaled 594,000 units in July 2026 (▼ 15.4% vs. the prior month), generating an estimated $11,857,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.5% of unit volume and 49.9% of revenue, while a typical listing is priced at $20.03. The keyword itself pulled 84,274 Amazon queries over the same period (▼ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the pure protein bars Top 50 moved 6,443,800 units and $131,332,722 in cumulative sales — an average of 536,983 units and $10,944,393 per month. Monthly throughput topped out at 702,300 units in June 2026 and dipped to 363,850 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Pure Protein Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
594K
▼ 15.4% MoM
Monthly Revenue 2026/07
$11.9M
▼ 17.6% MoM
Top 10 Market Share 2026/07
50.5%
Pure Protein Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pure protein bars listing on Amazon US in July 2026 is ASIN B07MJL8NXR (Brand: Premier Protein), which sold 50,000 units at $26.70 apiece — equal to 8.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 300,000 units and $5,919,600 in July 2026 — 50.5% of unit volume and 49.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pure Protein Bars' on Amazon
July 2026
Is 50.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B00GJ82VK4
Pure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
30K
▼ 25.0%vs. prior month
$465.6K
latest month
12-month trend
B00MNXGSAI
Pure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct
30K
▼ 25.0%vs. prior month
$468.3K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sugar Alcohols | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B0BCH583WK
KIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
30K
▲ 0.0%vs. prior month
$152.4K
latest month
12-month trend
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Best Pure Protein Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing pure protein bars brand in July 2026, moving 100,000 units across 3 ASINs for 33.3% of Top 10 volume. Pure Protein follows with 60,000 units (20.0%), ahead of KIND on 60,000 units (20.0%).
With 6 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.08 to $24.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
3 ASINs in Top 10
33.3%
Units
100K
Revenue
$2.7M
Avg. price
$24.88
B07MJL8NXR
$26.70·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB0DFHTW5HN
$23.97·★4.7·5K revsPremier Protein Shake, Liquid, Chocolate Peanut Butter, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold30KB00MH5GGFO
$23.97·★4.6·6.6K revsPremier Protein Shake, Strawberries & Cream, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold20K
Pure Protein
2 ASINs in Top 10
20.0%
Units
60K
Revenue
$933.9K
Avg. price
$16.95
B00GJ82VK4
$16.97·★4.5·22.7K revsPure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
Units sold30KB00MNXGSAI
$16.94·★4.4·15.8K revsPure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct
Units sold30K
KIND
2 ASINs in Top 10
20.0%
Units
60K
Revenue
$507.3K
Avg. price
$9.08
B0BCH583WK
$4.98·★4.6·3.8K revsKIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
Units sold30KB007PE7ANY
$13.18·★4.7·25K revsKIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Units sold30K
Trending Pure Protein Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00MH5GGFO booked 20K units at $23.97, with ▲ 100.0% MoM change. On the growth side, B09PYB4MQS leads positive momentum with ▲ 3233.3% MoM growth on 10K units, with B006BHRU9U close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00MH5GGFO
Premier Protein Shake, Strawberries & Cream, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Price
$23.97
Rating
4.6
Reviews
6.6K
Latest month sales
B09PYB4MQS
Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Unlock to view ASIN details and product titles
Price
$8.58
Rating
4.7
Reviews
13.9K
Latest month sales
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