Built Puff Bars Protein Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Built Puff Bars Protein sales on Amazon US totaled 492,000 units in July 2026 (▼ 17.1% vs. the prior month), generating an estimated $10,958,150 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.7% of unit volume and 35.5% of revenue, while a typical listing is priced at $21.58. The keyword itself pulled 108,449 Amazon queries over the same period (▼ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the built puff bars protein Top 50 moved 6,112,100 units and $136,018,466 in cumulative sales — an average of 509,342 units and $11,334,872 per month. Monthly throughput topped out at 593,300 units in June 2026 and dipped to 347,700 in May 2026, leaving the latest reading 12.1% lower than August 2025.
Built Puff Bars Protein Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
492K
▼ 17.1% MoM
Monthly Revenue 2026/07
$11M
▼ 19.1% MoM
Top 10 Market Share 2026/07
40.7%
Built Puff Bars Protein Market Share & Sales Concentration on Amazon US — July 2026
The most-sold built puff bars protein listing on Amazon US in July 2026 is ASIN B07J2MM23Z (Brand: Quest), which sold 30,000 units at $26.49 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $3,893,900 in July 2026 — 40.7% of unit volume and 35.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Built Puff Bars Protein' on Amazon
July 2026
Is 40.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B09FFXR2VV
The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt), Healthy High Protein(12g) Keto Food, Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack, 0.9oz 10 Pack
30K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
B0BCH583WK
KIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
30K
▲ 0.0%vs. prior month
$152.4K
latest month
12-month trend
B00DLDH1N2
Quest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count | 21g Protein, 12g Fiber, 4g Net Carbs, Gluten Free, High Quality Protein, Soft and Chewy, Individually Wrapped 2.12oz Bars
20K
▲ 0.0%vs. prior month
$526.2K
latest month
12-month trend
B0CXQ6QP2B
CLIF BAR Protein Energy Bars, Crunchy Peanut Butter, 15ct
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
B0C5C48H7M
Shameless Snacks Sour Candy & Fruit Snacks - Gummy Candy Variety Pack, Keto | Sour Worms & Gummy Bears in Bulk, 3g Sugar - Keto Gluten Free Vegan for Kids & Adults
20K
▲ 0.0%vs. prior month
$479.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Built Puff Bars Protein Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Quest is the best-performing built puff bars protein brand in July 2026, moving 60,000 units across 3 ASINs for 30.0% of Top 10 volume. The Only Bean follows with 30,000 units (15.0%), ahead of KIND on 30,000 units (15.0%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.98 to $26.11, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Quest
3 ASINs in Top 10
30.0%
Units
60K
Revenue
$1.5M
Avg. price
$26.11
B07J2MM23Z
$26.49·★4.3·11.4K revsQuest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
Units sold30KB00DLDH1N2
$26.36·★4.4·20.7K revsQuest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count | 21g Protein, 12g Fiber, 4g Net Carbs, Gluten Free, High Quality Protein, Soft and Chewy, Individually Wrapped 2.12oz Bars
Units sold20KB016MEN14O
$25.49·★4.5·4.3K revsQuest Nutrition Chocolate Lovers Variety Pack, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count | 20-21g Protein, 3-4g Net Carbs, Rich in Fiber, Gluten Free, High Quality Protein, Soft and Chewy, Individual 2.12oz Bars
Units sold10K
The Only Bean
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$449.1K
Avg. price
$13.47
B09FFXR2VV
$13.47·★4.4·17.5K revsThe Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt), Healthy High Protein(12g) Keto Food, Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack, 0.9oz 10 Pack
Units sold30K
KIND
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$152.4K
Avg. price
$4.98
B0BCH583WK
$4.98·★4.6·3.8K revsKIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
Units sold30K
Trending Built Puff Bars Protein Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B016MEN14O booked 10K units at $25.49, with ▲ 66.7% MoM change. On the growth side, B09PYB4MQS leads positive momentum with ▲ 3233.3% MoM growth on 10K units, with B0D6RW9X3B close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B016MEN14O
Quest Nutrition Chocolate Lovers Variety Pack, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count | 20-21g Protein, 3-4g Net Carbs, Rich in Fiber, Gluten Free, High Quality Protein, Soft and Chewy, Individual 2.12oz Bars
Price
$25.49
Rating
4.5
Reviews
4.3K
Latest month sales
B09PYB4MQS
Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B0D6RW9X3B
Legendary Foods High Protein Pastry, Chocolate, Low Carb/Low Sugar Snack | Protein Pastry, Keto Snack, Frosted Breakfast Tart, High Protein Keto Treats, Healthy Snacks for Adults & Kids
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.2
Reviews
777
Latest month sales
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