Chips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chips sales on Amazon US totaled 682,000 units in July 2026 (▼ 16.2% vs. the prior month), generating an estimated $8,240,370 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.5% of unit volume and 48.2% of revenue, while a typical listing is priced at $11.52. The keyword itself pulled 741,816 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the chips Top 50 moved 7,969,000 units and $99,185,490 in cumulative sales — an average of 664,083 units and $8,265,458 per month. Monthly throughput topped out at 814,000 units in June 2026 and dipped to 452,000 in May 2026, leaving the latest reading 5.2% higher than August 2025.
Chips Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
682K
▼ 16.2% MoM
Monthly Revenue 2026/07
$8.2M
▼ 25.2% MoM
Top 10 Market Share 2026/07
42.5%
Chips Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chips listing on Amazon US in July 2026 is ASIN B076H6F974 (Brand: Frito Lay), which sold 50,000 units at $22.43 apiece — equal to 7.3% of every unit tracked in this report.
The Top 10 ASINs account for 290,000 units and $3,972,200 in July 2026 — 42.5% of unit volume and 48.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chips' on Amazon
July 2026
Top 5 Volume Share breakdown
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B0785RNKZS
Pringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
50K
▲ 25.0%vs. prior month
$536.5K
latest month
12-month trend
B01BXU1RV6
Nabisco Snacks Variety Pack, 4 Flavors, Cookies & Crackers, 20 Snack Packs | OREO Minis, NUTTER BUTTER Bites, CHIPS AHOY! Minis Cookies, and RITZ Bits Cheese Sandwich Crackers, Individually Wrapped
30K
▼ 25.0%vs. prior month
$293.4K
latest month
12-month trend
B01DIZT0KO
Boulder Canyon, Avocado Oil Sea Salt Potato Chips, 5.25 Ounce
30K
▲ 0.0%vs. prior month
$116.1K
latest month
12-month trend
B076H2J9TZ
Frito-Lay Party Mix Variety Pack, 40 Count
30K
▼ 25.0%vs. prior month
$713.7K
latest month
12-month trend
B09GZSY9YR
Late July Restaurant Style Sea Salt Tortilla Chips, 10.1 Oz Bag
30K
▲ 50.0%vs. prior month
$121.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chips Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frito Lay is the best-performing chips brand in July 2026, moving 100,000 units across 3 ASINs for 34.5% of Top 10 volume. Pringles follows with 50,000 units (17.2%), ahead of Boulder Canyon on 50,000 units (17.2%).
With 7 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.23 to $22.71, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frito Lay
3 ASINs in Top 10
34.5%
Units
100K
Revenue
$2.4M
Avg. price
$22.71
B076H6F974
$22.43·★4.6·36.4K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50KB076H2J9TZ
$18.79·★4.6·78.9K revsFrito-Lay Party Mix Variety Pack, 40 Count
Units sold30KB08826B2XL
$26.91·★4.6·12.8K revsFrito-Lay Ultimate Classic Snacks Package, Variety Assortment of Chips, Cookies, Crackers, & Nuts, 0.56 ounces, (Pack of 40) (Packaging May Vary)
Units sold20K
Pringles
1 ASIN in Top 10
17.2%
Units
50K
Revenue
$536.5K
Avg. price
$13.98
B0785RNKZS
$13.98·★4.6·72.6K revsPringles Potato Crisps Chips, Lunch Snacks, Snack Cups, Variety Pack, 19.5oz Box (27 Cups)
Units sold50K
Boulder Canyon
2 ASINs in Top 10
17.2%
Units
50K
Revenue
$365.5K
Avg. price
$8.23
B01DIZT0KO
$3.99·★4.4·5.8K revsBoulder Canyon, Avocado Oil Sea Salt Potato Chips, 5.25 Ounce
Units sold30KB0DMFPW3V7
$12.47·★4.5·1.9K revsBoulder Canyon Avocado Oil Kettle Style Potato Chips Variety Pack, 18 Count - Gluten-Free, Non-GMO, Hickory Barbeque, Classic Sea Salt, Sea Salt & Cracked Pepper (1 oz Bags)
Units sold20K
Trending Chips Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08M321392 booked 20K units at $5.00, with ▲ 100.0% MoM change. On the growth side, B07X1KPLNQ leads positive momentum with ▲ 66.7% MoM growth on 10K units, with B09GZSY9YR close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08M321392
Doritos Tortilla Chips, Nacho Cheese Chips, Party Size, 14.5oz Bag
Price
$5.00
Rating
4.8
Reviews
13.6K
Latest month sales
B07X1KPLNQ
Amazon Fresh Wavy Potato Chips, 11 Oz (Previously Happy Belly, Packaging May Vary)
Price
$3.43
Rating
4.4
Reviews
6.1K
Latest month sales
B09GZSY9YR
Late July Restaurant Style Sea Salt Tortilla Chips, 10.1 Oz Bag
Unlock to view ASIN details and product titles
Price
$4.17
Rating
4.4
Reviews
3.3K
Latest month sales
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