Reeses Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Reeses sales on Amazon US totaled 143,600 units in July 2026 (▲ 7.8% vs. the prior month), generating an estimated $1,499,971 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.6% of unit volume and 60.2% of revenue, while a typical listing is priced at $10.69. The keyword itself pulled 38,420 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the reeses Top 50 moved 2,093,600 units and $22,561,271 in cumulative sales — an average of 174,467 units and $1,880,106 per month. Monthly throughput topped out at 269,900 units in October 2025 and dipped to 103,600 in May 2026, leaving the latest reading 10.3% higher than August 2025.
Reeses Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
143.6K
▲ 7.8% MoM
Monthly Revenue 2026/07
$1.5M
▲ 3.1% MoM
Top 10 Market Share 2026/07
60.6%
Reeses Market Share & Sales Concentration on Amazon US — July 2026
The most-sold reeses listing on Amazon US in July 2026 is ASIN B0DL2B49T9 (Brand: Reese's), which sold 20,000 units at $6.46 apiece — equal to 13.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 87,000 units and $902,960 in July 2026 — 60.6% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Reeses' on Amazon
July 2026
Is 60.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DL2B49T9
Reese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
20K
▲ 900.0%vs. prior month
$129.2K
latest month
12-month trend
B0FLLZSW9D
Oreo REESE'S Peanut Buttery Creme Chocolate Sandwich Cookies, 12.35 oz | Certified Kosher
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
B07CZ83NQ4
REESE'S PUFFS Breakfast Cereal, Chocolatey Peanut Butter Cereal, 11.5 oz | Made with Real Reese's Peanut Butter, 15g Whole Grain Per Serving, Good Source of Calcium, 12 Vitamins & Minerals
10K
▲ 0.0%vs. prior month
$23.4K
latest month
12-month trend
B005QC0HYG
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
7K
▲ 75.0%vs. prior month
$107.5K
latest month
12-month trend
B07C8T3GTB
CHIPS AHOY! Chewy Chocolate Chip Cookies with Reese's Peanut Butter Cups, Family Size, 14.25 oz
7K
▲ 0.0%vs. prior month
$33.9K
latest month
12-month trend
B0FTZMVWF6
REESE'S Miniatures Milk Chocolate Peanut Butter Cups, 30 oz | Mini Milk Chocolate Peanut Butter Cups, Kosher, Gluten Free, Individually Wrapped for Candy Dishes and Party Sharing, 30 oz
7K
▼ 12.5%vs. prior month
$101.2K
latest month
12-month trend
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Best Reeses Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Reese's is the best-performing reeses brand in July 2026, moving 47,000 units across 5 ASINs for 54.0% of Top 10 volume. Reese's Puffs follows with 17,000 units (19.5%), ahead of Oreo on 10,000 units (11.5%).
With 5 brands splitting the Top 10 and 85.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.10 to $16.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Reese's
5 ASINs in Top 10
54.0%
Units
47K
Revenue
$606K
Avg. price
$16.17
B0DL2B49T9
$6.46·★4.5·8K revsReese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
Units sold20KB005QC0HYG
$11.88·★4.7·9.4K revsREESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
Units sold7KB0FTZMVWF6
$14.92·★4.7·29.6K revsREESE'S Miniatures Milk Chocolate Peanut Butter Cups, 30 oz | Mini Milk Chocolate Peanut Butter Cups, Kosher, Gluten Free, Individually Wrapped for Candy Dishes and Party Sharing, 30 oz
Units sold7KB000WKXTME
$11.88·★4.7·2.7K revsREESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Boxes, 4 oz (12 Count)
Units sold7KB000IXUK8G
$35.72·★4.5·12.1K revsREESE'S Milk Chocolate Peanut Butter Cups, 1.5 oz, 36 ct | Reese's Peanut Butter Cups, Individually Wrapped Chocolate Candy for Lunch Boxes, Parties and Candy Bowls, 36 ct
Units sold6K
Reese's Puffs
2 ASINs in Top 10
19.5%
Units
17K
Revenue
$64.1K
Avg. price
$4.10
B07CZ83NQ4
$2.37·★4.7·21.7K revsREESE'S PUFFS Breakfast Cereal, Chocolatey Peanut Butter Cereal, 11.5 oz | Made with Real Reese's Peanut Butter, 15g Whole Grain Per Serving, Good Source of Calcium, 12 Vitamins & Minerals
Units sold10KB07K753VP6
$5.82·★4.6·4.5K revsReese's Puffs Peanut Butter & Cocoa Cereal Bars, Value Pack, 16 ct, 13.6 oz | Individually Wrapped, Made with Real Peanut Butter & Cocoa, Good Source of Calcium, Perfect Treat On-The-Go
Units sold7K
Oreo
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$49.7K
Avg. price
$4.97
B0FLLZSW9D
$4.97·★4.5·2.1K revsOreo REESE'S Peanut Buttery Creme Chocolate Sandwich Cookies, 12.35 oz | Certified Kosher
Units sold10K
Trending Reeses Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DL2B49T9 booked 20K units at $6.46, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DL2B49T9
Reese's Filled Pretzels Peanut Butter Nuggets Jar, 18 oz | Peanut Butter Filled Pretzel Nuggets, Crunchy Shell, Sweet and Salty Snack, Resealable Jar for Sharing, 18 oz
Price
$6.46
Rating
4.5
Reviews
8K
Latest month sales
B005QC0HYG
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Bulk Bag, 48 oz
Price
$11.88
Rating
4.7
Reviews
9.4K
Latest month sales
B000WKXTME
REESE'S PIECES Peanut Butter in a Crunchy Shell, Candy Boxes, 4 oz (12 Count)
Unlock to view ASIN details and product titles
Price
$11.88
Rating
4.7
Reviews
2.7K
Latest month sales
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