Cetaphil Baby Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cetaphil Baby Wash sales on Amazon US totaled 449,000 units in July 2026 (▼ 16.2% vs. the prior month), generating an estimated $5,849,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.1% of unit volume and 39.1% of revenue, while a typical listing is priced at $13.08. The keyword itself pulled 6,517 Amazon queries over the same period (▼ 47.3% MoM).
Zooming out to the 12-month window ending July 2026, the cetaphil baby wash Top 50 moved 4,941,150 units and $63,813,302 in cumulative sales — an average of 411,763 units and $5,317,775 per month. Monthly throughput topped out at 536,000 units in June 2026 and dipped to 252,850 in May 2026, leaving the latest reading 7.4% higher than August 2025.
Cetaphil Baby Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
449K
▼ 16.2% MoM
Monthly Revenue 2026/07
$5.8M
▼ 15.2% MoM
Top 10 Market Share 2026/07
40.1%
Cetaphil Baby Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cetaphil baby wash listing on Amazon US in July 2026 is ASIN B099N3NM61 (Brand: Cetaphil), which sold 30,000 units at $13.44 apiece — equal to 6.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $2,288,300 in July 2026 — 40.1% of unit volume and 39.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cetaphil Baby Wash' on Amazon
July 2026
Is 40.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B099N3NM61
Cetaphil Gentle Cleanser, Hydrating Face Wash, Sensitive Skin, 20oz | Soap-Free, Non-Foaming, Moisturizes While Cleansing, Sensitive And Dry To Normal Skin, Dermatologist Recommended, Large Size
30K
▼ 40.0%vs. prior month
$402K
latest month
12-month trend
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B01H20MA62
Cetaphil Moisturizing Cream, Dry Sensitive Skin, Fragrance Free, 16oz 2Pk | 2-pack value, face and body hydration, non-comedogenic, fragrance free, dermatologist recommended, very dry sensitive skin
20K
▲ 0.0%vs. prior month
$360.8K
latest month
12-month trend
B072QXWXS6
The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
20K
▼ 33.3%vs. prior month
$218K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
B0B3FVL358
Aveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
20K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
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Best Cetaphil Baby Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cetaphil is the best-performing cetaphil baby wash brand in July 2026, moving 80,000 units across 4 ASINs for 44.4% of Top 10 volume. Aveeno Baby follows with 50,000 units (27.8%), ahead of Johnson's Baby on 20,000 units (11.1%).
With 5 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.68 to $14.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cetaphil
4 ASINs in Top 10
44.4%
Units
80K
Revenue
$1.1M
Avg. price
$13.96
B099N3NM61
$13.44·★4.7·15.8K revsCetaphil Gentle Cleanser, Hydrating Face Wash, Sensitive Skin, 20oz | Soap-Free, Non-Foaming, Moisturizes While Cleansing, Sensitive And Dry To Normal Skin, Dermatologist Recommended, Large Size
Units sold30KB01H20MA62
$19.46·★4.8·40.3K revsCetaphil Moisturizing Cream, Dry Sensitive Skin, Fragrance Free, 16oz 2Pk | 2-pack value, face and body hydration, non-comedogenic, fragrance free, dermatologist recommended, very dry sensitive skin
Units sold20KB0B642XWV8
$12.97·★4.6·2.9K revsCetaphil Cleansing Face & Body Wipes, Fragrance Free, 50ct, 2-Pack | Twin Pack, Hypoallergenic, Fragrance Free, Dry & Sensitive Skin, Flip-Top Closure, Gym, Travel, Car Use
Units sold20KB004OCGZWW
$9.99·★4.8·15.8K revsCetaphil Gentle Cleansing Bar Soap, Sensitive & Dry Skin, 4.5oz, 3ct | Dermatologist Recommended, Fragrance-Free, Non-Comedogenic, Hypoallergenic, Eczema-Prone Skin, Mild Daily Cleanser, 3 Bars
Units sold10K
Aveeno Baby
3 ASINs in Top 10
27.8%
Units
50K
Revenue
$735.7K
Avg. price
$14.36
B07NSBTZ22
$19.47·★4.8·37.4K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20KB004L5JCZ4
$12.62·★4.8·37.5K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10K
Johnson's Baby
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$153.6K
Avg. price
$7.68
B07D2JMJPS
$7.68·★4.7·33.9K revsJohnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz | Aloe & Vitamin B5, No More Tears Formula, Hypoallergenic, pH Balanced, Safe for Newborns, No Added Parabens, Dyes & Sulfates
Units sold20K
Trending Cetaphil Baby Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B004OCGZWW booked 10K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B07VHR8NDF leads positive momentum with ▲ 100.0% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004OCGZWW
Cetaphil Gentle Cleansing Bar Soap, Sensitive & Dry Skin, 4.5oz, 3ct | Dermatologist Recommended, Fragrance-Free, Non-Comedogenic, Hypoallergenic, Eczema-Prone Skin, Mild Daily Cleanser, 3 Bars
Price
$9.99
Rating
4.8
Reviews
15.8K
Latest month sales
B00JF3S29Y
CeraVe Baby 2-in-1 Wash & Shampoo with Vitamin E for Hair & Skin, 8oz | Tear-Free Wash For Baby Hair and Skin with Vitamin E, Fragrance-Free, Paraben-Free, Dye-Free, Phthalates-Free, Sulfate-Free
Price
$8.97
Rating
4.8
Reviews
15.3K
Latest month sales
B07VHR8NDF
Cetaphil 2-in-1 Baby Shampoo & Body Wash, Tear Free, Calendula, 13.5oz | 2-In-1 Baby Wash And Shampoo, Organic Calendula, Tear Free, Paraben Free, Newborn Sensitive Skin, No Colorants Or Mineral Oil
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.8
Reviews
22.8K
Latest month sales
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