Cat Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cat Squishy sales on Amazon US totaled 65,600 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $860,351 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 44.2% of revenue, while a typical listing is priced at $15.27. The keyword itself pulled 20,950 Amazon queries over the same period (▲ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the cat squishy Top 50 moved 649,150 units and $7,896,635 in cumulative sales — an average of 54,096 units and $658,053 per month. Monthly throughput topped out at 92,400 units in December 2025 and dipped to 32,750 in January 2026, leaving the latest reading 92.4% higher than August 2025.
Cat Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
65.6K
▼ 6.5% MoM
Monthly Revenue 2026/07
$860.4K
▼ 7.0% MoM
Top 10 Market Share 2026/07
61.0%
Cat Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cat squishy listing on Amazon US in July 2026 is ASIN B0BVNSDG2W (Brand: nobasco), which sold 10,000 units at $7.99 apiece — equal to 15.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $380,430 in July 2026 — 61.0% of unit volume and 44.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cat Squishy' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0CN3N4DNH
MeoHui 31Pcs Cat Ball Toy Launcher Gun, Cat Balls Fetch Cat Toys | 30Pcs Plush Fuzzy Balls Launcher Cat Toy with 1 Gun, Funny Interactive Cat Toys for Indoor Cats, Cute Kitten Kitty Toys
6K
▲ 20.0%vs. prior month
$51.4K
latest month
12-month trend
B0DZWSBP8T
Puppy Taba Dog Squishy - Ultra Soft Silicone Dog Squishy, Handmade Stress-Relief Toys for Kids & Adults, Non-Toxic Squeeze Toys for Relaxation & Sensory Play
4K
▲ 0.0%vs. prior month
$34.2K
latest month
12-month trend
B0G36RX8H8
Horizon Group USA Slimygloop Gelli Gels, Hello Kitty | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
4K
▲ 100.0%vs. prior month
$35.9K
latest month
12-month trend
B0GWJM4FPY
Butter Squishy, Squeeze Toys, Squishy Butter, Realistic Butter Stick Soft Squeeze Toys (Butter-2PCS)
4K
▼ 42.9%vs. prior month
$38.7K
latest month
12-month trend
B07G25ZS3L
KINGYAO Squishies Squishy Toy 24pcs Party Favors for Kids Mochi Squishy Toy moji Kids Mini Kawaii squishies Mochi Stress Reliever Anxiety Toys Easter Basket Stuffers fillers with Storage Box
3K
▲ 0.0%vs. prior month
$23K
latest month
12-month trend
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Best Cat Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
nobasco is the best-performing cat squishy brand in July 2026, moving 10,000 units across 1 ASIN for 25.0% of Top 10 volume. MeoHui follows with 6,000 units (15.0%), ahead of QCROAD SQUISHY on 4,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
nobasco
1 ASIN in Top 10
25.0%
Units
10K
Revenue
$73.1K
Avg. price
$7.99
B0BVNSDG2W
$7.99·★4.6·5.2K revsnobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
Units sold10K
MeoHui
1 ASIN in Top 10
15.0%
Units
6K
Revenue
$51.4K
Avg. price
$8.59
B0CN3N4DNH
$8.59·★3.9·3.9K revsMeoHui 31Pcs Cat Ball Toy Launcher Gun, Cat Balls Fetch Cat Toys | 30Pcs Plush Fuzzy Balls Launcher Cat Toy with 1 Gun, Funny Interactive Cat Toys for Indoor Cats, Cute Kitten Kitty Toys
Units sold6K
QCROAD SQUISHY
1 ASIN in Top 10
10.0%
Units
4K
Revenue
$34.2K
Avg. price
$8.99
B0DZWSBP8T
$8.99·★3.8·718 revsPuppy Taba Dog Squishy - Ultra Soft Silicone Dog Squishy, Handmade Stress-Relief Toys for Kids & Adults, Non-Toxic Squeeze Toys for Relaxation & Sensory Play
Units sold4K
Trending Cat Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B077BJC36S booked 2K units at $5.90, with ▲ 0.0% MoM change. On the growth side, B0GYNLQ796 leads positive momentum with ▲ 1100.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B077BJC36S
Nutty Toys Squishy Cat Set - 2" Soft Silicone Kawaii Kitties, Top Stress Relief Toy 2026 Unique Gifts for Teens Kids Women Men Adults Best Teenage Girls Teen Boy Tween Christmas Stocking Stuffers Idea
Price
$5.90
Rating
4.0
Reviews
10.7K
Latest month sales
B0CFBCJL3K
Emotional Support Dumplings, Cuddly Stuffed Animals by Relatable | Squishy Toys and Plushies, Gift Ideas for Loved Ones of All Ages, Includes 5 Plushies with Carrying Basket
Price
$16.99
Rating
4.8
Reviews
8.6K
Latest month sales
B0GYNLQ796
10Pcs Cookies and Cat Paw Taba Squishy Fun Box Toys Kit, Stress Relief Squeezee Fidget Sensory Cheap Squishies Toys Pack for Kids Adults
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.8
Reviews
37
Latest month sales
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