Wax Cracking Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wax Cracking Squishy sales on Amazon US totaled 112,150 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $1,242,737 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.9% of unit volume and 60.0% of revenue, while a typical listing is priced at $12.12. The keyword itself pulled 37,101 Amazon queries over the same period (▼ 12.7% MoM).
Zooming out to the 12-month window ending July 2026, the wax cracking squishy Top 50 moved 368,800 units and $4,120,170 in cumulative sales — an average of 30,733 units and $343,348 per month. Monthly throughput topped out at 128,650 units in June 2026 and dipped to 1,250 in August 2025, leaving the latest reading 8872.0% higher than August 2025.
Wax Cracking Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
112.2K
▼ 12.8% MoM
Monthly Revenue 2026/07
$1.2M
▼ 8.0% MoM
Top 10 Market Share 2026/07
66.9%
Wax Cracking Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wax cracking squishy listing on Amazon US in July 2026 is ASIN B0GVJDX674 (Brand: Glyrnur), which sold 10,000 units at $9.99 apiece — equal to 8.9% of every unit tracked in this report.
The Top 10 ASINs account for 75,000 units and $746,040 in July 2026 — 66.9% of unit volume and 60.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wax Cracking Squishy' on Amazon
July 2026
Is 66.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GVJDX674
Coconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
B0GSZGPFYQ
QHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
9K
▲ 28.6%vs. prior month
$84.9K
latest month
12-month trend
B0GXLGV5ZX
Butter Squishy Fidget Toys Slow Rising Stress Relief Toy - Realistic Butter Stick Squeeze, Soft PU Foam Fidget for Anxiety & Sensory Relief, Cute Desk Decor for Kids, School
8K
▼ 11.1%vs. prior month
$45.5K
latest month
12-month trend
B0FMRQ4B3W
Bread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
7K
▲ 40.0%vs. prior month
$68K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wax Cracking Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing wax cracking squishy brand in July 2026, moving 25,000 units across 3 ASINs for 33.3% of Top 10 volume. Glyrnur follows with 10,000 units (13.3%), ahead of QPNGKT on 10,000 units (13.3%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.32 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
3 ASINs in Top 10
33.3%
Units
25K
Revenue
$207.1K
Avg. price
$8.32
B0F7M16P52
$5.99·★3.9·1.8K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold9KB0GSZGPFYQ
$9.98·★4.1·359 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9KB0FMRQ4B3W
$8.98·★4.4·776 revsBread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
Units sold7K
Glyrnur
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$99.5K
Avg. price
$9.99
B0GVJDX674
$9.99·★2.8·358 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
QPNGKT
1 ASIN in Top 10
13.3%
Units
10K
Revenue
$95.1K
Avg. price
$8.99
B0GY7YN8BZ
$8.99·★2.4·657 revsCheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
Units sold10K
Trending Wax Cracking Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GYKZPHJT booked 6K units at $16.98, with ▲ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GYKZPHJT
2 Packs Slow Rising Butter Squishy, Squishies Butter Squeeze Toys Pack Sensory Stress Relief Soft & Stretchy Fidget Toy for Party Favors Squishy Butter
Price
$16.98
Rating
4.3
Reviews
172
Latest month sales
B08PZCM6PW
YOYI Slow Rising Squishy Toys, Jumbo Food Squishies Set | Soft Kawaii Food Designs with Fun Squeeze Texture, Perfect Stress Relief Fidget Toys for Boys, Girls and Squishy Collectors
Price
$21.98
Rating
4.4
Reviews
1.6K
Latest month sales
B0GWP76TLM
Popsicle Squishy Sugar Ice Cream Squishies Squeeze Toys | slow rising texture,leakproof structure, soft tactile feel for kids teens adults travel,office study & summer classroom prize
Unlock to view ASIN details and product titles
Price
$9.99
Rating
3.5
Reviews
219
Latest month sales
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