Cap Gun Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cap Gun sales on Amazon US totaled 33,000 units in July 2026 (▼ 10.8% vs. the prior month), generating an estimated $862,401 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 65.0% of revenue, while a typical listing is priced at $21.73. The keyword itself pulled 34,984 Amazon queries over the same period (▲ 18.5% MoM).
Zooming out to the 12-month window ending July 2026, the cap gun Top 50 moved 381,600 units and $10,149,910 in cumulative sales — an average of 31,800 units and $845,826 per month. Monthly throughput topped out at 46,350 units in December 2025 and dipped to 16,600 in May 2026, leaving the latest reading 4.2% lower than August 2025.
Cap Gun Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
33K
▼ 10.8% MoM
Monthly Revenue 2026/07
$862.4K
▼ 10.6% MoM
Top 10 Market Share 2026/07
66.7%
Cap Gun Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cap gun listing on Amazon US in July 2026 is ASIN B0778XLHH9 (Brand: SABRE), which sold 4,000 units at $24.09 apiece — equal to 12.1% of every unit tracked in this report.
The Top 10 ASINs account for 22,000 units and $560,980 in July 2026 — 66.7% of unit volume and 65.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cap Gun' on Amazon
July 2026
Is 66.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0778XLHH9
SABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
4K
▲ 0.0%vs. prior month
$94.5K
latest month
12-month trend
B07FT2LLLK
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
4K
▲ 0.0%vs. prior month
$278.5K
latest month
12-month trend
B08XB8T7LS
12 Packs Water Gun for Kids Squirt Toys Outdoor Beach Swimming Pool Game Summer Party Favor
3K
▼ 40.0%vs. prior month
$27K
latest month
12-month trend
B08MSQZ5X2
Quanquer 3 Pack Water Guns for Kids Adults - 600CC Squirt Water Toy Gun Super Blaster Soaker Long Range High Capacity Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls (Blue)
3K
▼ 25.0%vs. prior month
$61.5K
latest month
12-month trend
B09F9NXRYQ
Mr. Pen- Price Tagging Gun, Hangtag Attacher with 1000 Barbs | 2" Long Barbs Fasteners and 5 Needles, Pricing Tag Gun for Retail Stores, Clothing, Garments, Labels, Consignment & Sales Use
2K
vs. prior month
$15.7K
latest month
12-month trend
B0F3CW91L6
Caulk Gun Kit Smooths No-drip Silicone Caulking Gun and Caulking Tools, Sealant Tools Grout Scraper For Kitchen Bathroom Sink Joint,With Gift Box Works 10OZ Tubes blue
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cap Gun Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SABRE is the best-performing cap gun brand in July 2026, moving 4,000 units across 1 ASIN for 18.2% of Top 10 volume. Umarex follows with 4,000 units (18.2%), ahead of CLEVERZONE on 3,000 units (13.6%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $69.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SABRE
1 ASIN in Top 10
18.2%
Units
4K
Revenue
$94.5K
Avg. price
$24.09
B0778XLHH9
$24.09·★4.6·40.1K revsSABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
Units sold4K
Umarex
1 ASIN in Top 10
18.2%
Units
4K
Revenue
$278.5K
Avg. price
$69.95
B07FT2LLLK
$69.95·★4.4·17.7K revsUmarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
Units sold4K
CLEVERZONE
1 ASIN in Top 10
13.6%
Units
3K
Revenue
$27K
Avg. price
$8.99
B08XB8T7LS
$8.99·★4.0·1.8K revs12 Packs Water Gun for Kids Squirt Toys Outdoor Beach Swimming Pool Game Summer Party Favor
Units sold3K
Trending Cap Gun Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09F9NXRYQ booked 2K units at $7.95. On the growth side, B0GZBDF7YR leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0014VU07M close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09F9NXRYQ
Mr. Pen- Price Tagging Gun, Hangtag Attacher with 1000 Barbs | 2" Long Barbs Fasteners and 5 Needles, Pricing Tag Gun for Retail Stores, Clothing, Garments, Labels, Consignment & Sales Use
Price
$7.95
Rating
4.3
Reviews
3.8K
Latest month sales
B0GZBDF7YR
Cap Gun Bottle Opener, 2 Pack Bottle Cap Launcher Shooting Gun, Funny Party Opener for Men, Cool Gadget Present for Him - Black & Gray
Price
$9.49
Rating
4.3
Reviews
123
Latest month sales
B0014VU07M
Butler Creek Bikini Rifle Scope Cover for Objectives up to 62mm Outside Diameter, Durable Scope Protection
Unlock to view ASIN details and product titles
Price
$9.28
Rating
4.4
Reviews
2K
Latest month sales
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