Canned Pumpkin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Canned Pumpkin sales on Amazon US totaled 123,400 units in July 2026 (▲ 13.3% vs. the prior month), generating an estimated $1,310,443 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.1% of unit volume and 52.2% of revenue, while a typical listing is priced at $16.89. The keyword itself pulled 35,242 Amazon queries over the same period (▲ 21.8% MoM).
Zooming out to the 12-month window ending July 2026, the canned pumpkin Top 50 moved 1,267,000 units and $14,048,043 in cumulative sales — an average of 105,583 units and $1,170,670 per month. Monthly throughput topped out at 172,050 units in November 2025 and dipped to 63,050 in May 2026, leaving the latest reading 41.7% higher than August 2025.
Canned Pumpkin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
123.4K
▲ 13.3% MoM
Monthly Revenue 2026/07
$1.3M
▲ 0.9% MoM
Top 10 Market Share 2026/07
72.1%
Canned Pumpkin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold canned pumpkin listing on Amazon US in July 2026 is ASIN B0D9HVJX1F (Brand: Jesse & Ben's), which sold 20,000 units at $9.99 apiece — equal to 16.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 89,000 units and $684,410 in July 2026 — 72.1% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Canned Pumpkin' on Amazon
July 2026
Is 72.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D9HVJX1F
Jesse & Ben's Grass-Fed Beef Tallow & Sea Salt House-Cut Fries, 14 oz | Gluten-Free, Non-GMO Frozen Potatoes, Simple Snack with No Seed Oils for a Crispy Treat with 3 Ingredients
20K
▲ 0.0%vs. prior month
$198.2K
latest month
12-month trend
B001E0L6Z8
Fruitables Pumpkin Digestive Supplement, Fiber Supplement for Dogs, 15oz | Pumpkin Puree for Dogs, Dog Food Topper, Pumpkin Food Topper, Digestive Health, Fiber Supplement, Superfoods, Pet Nutrition
10K
▲ 25.0%vs. prior month
$39.7K
latest month
12-month trend
B074VCN7HW
365 by Whole Foods Market, Pumpkin Puree, 15 Ounce
10K
▲ 66.7%vs. prior month
$20.2K
latest month
12-month trend
B0D1LG7TQ7
Amazon Grocery, Pumpkin, 15 Oz
10K
▲ 0.0%vs. prior month
$18.6K
latest month
12-month trend
B0BZJPD422
Amazon Grocery, Canned Mixed Vegetables, 15 Oz
9K
▲ 50.0%vs. prior month
$7.8K
latest month
12-month trend
B07FW265FS
365 by Whole Foods Market, Organic Pumpkin Puree, 15 Ounce
8K
▲ 33.3%vs. prior month
$26.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Canned Pumpkin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing canned pumpkin brand in July 2026, moving 24,000 units across 3 ASINs for 27.0% of Top 10 volume. Jesse & Ben's follows with 20,000 units (22.5%), ahead of 365 by Whole Foods Market on 18,000 units (20.2%).
With 7 brands splitting the Top 10 and 69.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.47 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
3 ASINs in Top 10
27.0%
Units
24K
Revenue
$46.2K
Avg. price
$2.47
B0D1LG7TQ7
$1.96·★4.7·1.2K revsAmazon Grocery, Pumpkin, 15 Oz
Units sold10KB0BZJPD422
$0.79·★4.4·2.7K revsAmazon Grocery, Canned Mixed Vegetables, 15 Oz
Units sold9KB07L5JDCFW
$4.67·★4.6·6.7K revsAmazon Grocery, Organic Pumpkin, 15 Oz
Units sold5K
Jesse & Ben's
1 ASIN in Top 10
22.5%
Units
20K
Revenue
$198.2K
Avg. price
$9.99
B0D9HVJX1F
$9.99·★4.5·462 revsJesse & Ben's Grass-Fed Beef Tallow & Sea Salt House-Cut Fries, 14 oz | Gluten-Free, Non-GMO Frozen Potatoes, Simple Snack with No Seed Oils for a Crispy Treat with 3 Ingredients
Units sold20K
365 by Whole Foods Market
2 ASINs in Top 10
20.2%
Units
18K
Revenue
$46.7K
Avg. price
$2.64
B074VCN7HW
$1.99·★4.8·6.8K revs365 by Whole Foods Market, Pumpkin Puree, 15 Ounce
Units sold10KB07FW265FS
$3.29·★4.8·3.6K revs365 by Whole Foods Market, Organic Pumpkin Puree, 15 Ounce
Units sold8K
Trending Canned Pumpkin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07L5JDCFW booked 5K units at $4.67, with ▲ 400.0% MoM change. On the growth side, B01GGJU24W leads positive momentum with ▲ 100.0% MoM growth on 600 units, with B0GHQBPFJQ close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07L5JDCFW
Amazon Grocery, Organic Pumpkin, 15 Oz
Price
$4.67
Rating
4.6
Reviews
6.7K
Latest month sales
B01GGJU24W
Torani Puremade Pumpkin Pie Dessert & Drink Sauce, 16.5 fl oz, 4 Pack
Price
$31.96
Rating
4.5
Reviews
7.1K
Latest month sales
B0GHQBPFJQ
Wellix 19.75oz Pumpkin Puree for Dogs and Cats to Support Digestive Health | Soft Cat Treats with Pumpkin for Cats, Dog and Cat Pumpkin Puree as Dog Food Toppers, Kittens & Puppy Snacks
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.2
Reviews
37
Latest month sales
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