Cand Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Starburst is the best-performing cand brand in July 2026, moving 20,000 units across 1 ASIN for 35.1% of Top 10 volume. Sour Patch Kids follows with 19,000 units (33.3%), ahead of SweeTARTS on 5,000 units (8.8%).

With 8 brands splitting the Top 10 and 77.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.99 to $6.21, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07NHR5JKQ booked 2K units at $5.99, with ▲ 100.0% MoM change.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.