Carmex Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Aquaphor is the best-performing carmex brand in July 2026, moving 60,000 units across 2 ASINs for 43.8% of Top 10 volume. Carmex follows with 10,000 units (7.3%), ahead of ChapStick on 10,000 units (7.3%).

Volume is spread across 9 brands, with the top three holding 58.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.28 to $5.62, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07GVVLSG3 booked 10K units at $3.88, with ▲ 100.0% MoM change. On the growth side, B004X67G36 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0DNDXWZVS close behind at ▲ 66.7% MoM on 500 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.