Bumble And Bumble Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bumble And Bumble sales on Amazon US totaled 276,600 units in July 2026 (▼ 30.2% vs. the prior month), generating an estimated $14,054,176 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.2% of unit volume and 86.7% of revenue, while a typical listing is priced at $33.73. The keyword itself pulled 30,872 Amazon queries over the same period (▼ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the bumble and bumble Top 50 moved 3,308,600 units and $169,057,393 in cumulative sales — an average of 275,717 units and $14,088,116 per month. Monthly throughput topped out at 396,100 units in June 2026 and dipped to 166,900 in May 2026, leaving the latest reading 9.5% higher than August 2025.
Bumble And Bumble Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
276.6K
▼ 30.2% MoM
Monthly Revenue 2026/07
$14.1M
▼ 22.7% MoM
Top 10 Market Share 2026/07
79.2%
Bumble And Bumble Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bumble and bumble listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 32.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 219,000 units and $12,182,560 in July 2026 — 79.2% of unit volume and 86.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bumble And Bumble' on Amazon
July 2026
Is 79.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B00UYBSZ52
UNITE Hair 7SECONDS Detangler Leave-In Conditioner Spray for Frizz Control & Heat Protection
10K
▼ 50.0%vs. prior month
$425K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B00ILBUEVK
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▼ 75.0%vs. prior month
$391.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bumble And Bumble Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing bumble and bumble brand in July 2026, moving 90,000 units across 1 ASIN for 41.1% of Top 10 volume. K18 follows with 50,000 units (22.8%), ahead of Olaplex on 20,000 units (9.1%).
With 10 brands splitting the Top 10 and 73.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.00 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
1 ASIN in Top 10
41.1%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
K18
1 ASIN in Top 10
22.8%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.2·21.8K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Olaplex
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$640K
Avg. price
$32.00
B07PW4MTHV
$32.00·★4.7·54.5K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20K
Trending Bumble And Bumble Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00CLIC7E6 booked 7K units at $46.00, with ▲ 0.0% MoM change. On the growth side, B07JDW29Y2 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B09HR5KSR8 close behind at ▲ 25.0% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CLIC7E6
Davines OI All In One Milk, Detangling Leave-In Conditioner Spray | Detangles, tames frizz & protects from heat. Weightless antioxidant roucou oil formula for fine, wavy & curly hair
Price
$46.00
Rating
4.7
Reviews
12.6K
Latest month sales
B07JDW29Y2
Bumble and bumble. Thickening Full Form Soft Hair Mousse | Volumizing Hair Mousse Adds Heat Protection and Soft Hold | Anti Frizz | For Fine to Medium Straight, Wavy Hair Types, 5 Ounce
Price
$31.45
Rating
4.4
Reviews
967
Latest month sales
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
Unlock to view ASIN details and product titles
Price
$29.00
Rating
4.2
Reviews
21.8K
Latest month sales
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