Bulova Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bulova sales on Amazon US totaled 1,850 units in July 2026 (▼ 46.4% vs. the prior month), generating an estimated $507,917 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.6% of unit volume and 41.4% of revenue, while a typical listing is priced at $283.54. The keyword itself pulled 25,671 Amazon queries over the same period (▼ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the bulova Top 50 moved 27,200 units and $7,608,806 in cumulative sales — an average of 2,267 units and $634,067 per month. Monthly throughput topped out at 5,100 units in December 2025 and dipped to 1,100 in May 2026, leaving the latest reading 23.3% higher than August 2025.
Bulova Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.9K
▼ 46.4% MoM
Monthly Revenue 2026/07
$507.9K
▼ 47.5% MoM
Top 10 Market Share 2026/07
48.6%
Bulova Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bulova listing on Amazon US in July 2026 is ASIN B004I5GOK8 (Brand: Bulova), which sold 100 units at $355.00 apiece — equal to 5.4% of every unit tracked in this report.
The Top 10 ASINs account for 900 units and $210,055 in July 2026 — 48.6% of unit volume and 41.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bulova' on Amazon
July 2026
Is 48.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B004I5GOK8
Bulova Men's Classic Sutton 4-Hand Automatic Watch, 24-Hour Sub Dial, Open Aperture, Self-Winding, Exhibition Caseback, Double Curved Mineral Crystal, Luminous Hands, 42mm
100
▲ 100.0%vs. prior month
$40.9K
latest month
12-month trend
B004TB226Q
Bulova Men's 3-Hand Calendar Date Quartz Watch, Patterned Dial, 38mm, Style: 96B149
100
▼ 50.0%vs. prior month
$17.8K
latest month
12-month trend
B01AJF1KLS
Bulova Men's Marine Star Series B Stainless Steel 6-Hand Chronograph Quartz Watch, Blue Dial Style: 96B256
100
▲ 0.0%vs. prior month
$32.1K
latest month
12-month trend
B0BWZL2BQ8
Bulova Atomic Time 2 Analog Wall Clock C5004 | 12.4" Wooden Frame, Sets Time Automatically | Quartz Movement | Battery Operated | Classic Design
100
▲ 0.0%vs. prior month
$7.2K
latest month
12-month trend
B0733PJGWX
Bulova Men's Classic Aerojet 3-Hand Automatic Leather Strap Watch, Open Aperture, 40-Hour Power Reserve, Double Curved Mineral Crystal, 41mm
100
▼ 50.0%vs. prior month
$27.9K
latest month
12-month trend
B0733PT6VC
Bulova Men's Marine Star Series C Stainless Steel 6-Hand Chronograph Quartz Watch, Black Dial Style: 96B272
100
▲ 0.0%vs. prior month
$29.1K
latest month
12-month trend
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Trending Bulova Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B004I5GOK8 booked 100 units at $355.00, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004I5GOK8
Bulova Men's Classic Sutton 4-Hand Automatic Watch, 24-Hour Sub Dial, Open Aperture, Self-Winding, Exhibition Caseback, Double Curved Mineral Crystal, Luminous Hands, 42mm
Price
$355.00
Rating
4.6
Reviews
2.2K
Latest month sales
B07L5V4PD1
Bulova Ladies' Crystal Stainless Steel 3-Hand Quartz Watch, White Mother-of-Pearl Dial
Price
$209.99
Rating
4.6
Reviews
179
Latest month sales
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