Bulova Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bulova sales on Amazon US totaled 1,800 units in July 2026 (▼ 49.3% vs. the prior month), generating an estimated $516,235 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.2% of unit volume and 43.6% of revenue, while a typical listing is priced at $293.40. The keyword itself pulled 26,986 Amazon queries over the same period (▲ 8.7% MoM).
Zooming out to the 12-month window ending July 2026, the bulova Top 50 moved 27,150 units and $7,548,139 in cumulative sales — an average of 2,263 units and $629,012 per month. Monthly throughput topped out at 5,600 units in December 2025 and dipped to 1,100 in May 2026, leaving the latest reading 28.6% higher than August 2025.
Bulova Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.8K
▼ 49.3% MoM
Monthly Revenue 2026/07
$516.2K
▼ 48.0% MoM
Top 10 Market Share 2026/07
47.2%
Bulova Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bulova listing on Amazon US in July 2026 is ASIN B004TB226Q (Brand: Bulova), which sold 100 units at $162.43 apiece — equal to 5.6% of every unit tracked in this report.
The Top 10 ASINs account for 850 units and $224,943 in July 2026 — 47.2% of unit volume and 43.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bulova' on Amazon
July 2026
Is 47.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B004TB226Q
Bulova Men's 3-Hand Calendar Date Quartz Watch, Patterned Dial, 38mm, Style: 96B149
100
▼ 50.0%vs. prior month
$17.8K
latest month
12-month trend
B01AJF1KLS
Bulova Men's Marine Star Series B Stainless Steel 6-Hand Chronograph Quartz Watch, Blue Dial Style: 96B256
100
▲ 0.0%vs. prior month
$32.1K
latest month
12-month trend
B0BWZL2BQ8
Bulova Atomic Time 2 Analog Wall Clock C5004 | 12.4" Wooden Frame, Sets Time Automatically | Quartz Movement | Battery Operated | Classic Design
100
▲ 0.0%vs. prior month
$7.2K
latest month
12-month trend
B004I5GOK8
Bulova Men's Classic Sutton 4-Hand Automatic Watch, 24-Hour Sub Dial, Open Aperture, Self-Winding, Exhibition Caseback, Double Curved Mineral Crystal, Luminous Hands, 42mm
100
▲ 100.0%vs. prior month
$40.9K
latest month
12-month trend
B0733PJGWX
Bulova Men's Classic Aerojet 3-Hand Automatic Leather Strap Watch, Open Aperture, 40-Hour Power Reserve, Double Curved Mineral Crystal, 41mm
100
▼ 50.0%vs. prior month
$27.9K
latest month
12-month trend
B0733PT6VC
Bulova Men's Marine Star Series C Stainless Steel 6-Hand Chronograph Quartz Watch, Black Dial Style: 96B272
100
▲ 0.0%vs. prior month
$29.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Bulova Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B004I5GOK8 booked 100 units at $499.88, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004I5GOK8
Bulova Men's Classic Sutton 4-Hand Automatic Watch, 24-Hour Sub Dial, Open Aperture, Self-Winding, Exhibition Caseback, Double Curved Mineral Crystal, Luminous Hands, 42mm
Price
$499.88
Rating
4.6
Reviews
2.2K
Latest month sales
B07NMCNT2H
Bulova Men's Marine Star 'Series A' Automatic Stainless Steel Case with Blue Textured Silicone Strap, Open Aperture, Silver White Dial Model: 98A225
Price
$323.22
Rating
4.6
Reviews
400
Latest month sales
B07PGHH1JM
Bulova Men's Marine Star 'Series A' Automatic Watch with Orange Silicone Strap Style: 98A226
Unlock to view ASIN details and product titles
Price
$334.99
Rating
4.6
Reviews
441
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bulova report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card