Bulova Mens Watch Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bulova Mens Watch sales on Amazon US totaled 2,150 units in July 2026 (▼ 47.6% vs. the prior month), generating an estimated $600,965 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 49.2% of revenue, while a typical listing is priced at $307.32. The keyword itself pulled 64,524 Amazon queries over the same period (▲ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the bulova mens watch Top 50 moved 29,750 units and $8,712,209 in cumulative sales — an average of 2,479 units and $726,017 per month. Monthly throughput topped out at 5,250 units in December 2025 and dipped to 1,000 in May 2026, leaving the latest reading 22.9% higher than August 2025.
Bulova Mens Watch Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.1K
▼ 47.6% MoM
Monthly Revenue 2026/07
$601K
▼ 50.9% MoM
Top 10 Market Share 2026/07
53.5%
Bulova Mens Watch Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bulova mens watch listing on Amazon US in July 2026 is ASIN B00PXVTU5C (Brand: CITIZEN), which sold 400 units at $190.00 apiece — equal to 18.6% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,150 units and $295,944 in July 2026 — 53.5% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bulova Mens Watch' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00PXVTU5C
CITIZEN Men's Classic Addysen Eco-Drive Watch, 3-Hand Date, Sapphire Crystal
400
▲ 33.3%vs. prior month
$76K
latest month
12-month trend
B004TB226Q
Bulova Men's 3-Hand Calendar Date Quartz Watch, Patterned Dial, 38mm, Style: 96B149
100
▼ 50.0%vs. prior month
$17.8K
latest month
12-month trend
B01AJF1KLS
Bulova Men's Marine Star Series B Stainless Steel 6-Hand Chronograph Quartz Watch, Blue Dial Style: 96B256
100
▲ 0.0%vs. prior month
$32.1K
latest month
12-month trend
B004I5GOK8
Bulova Men's Classic Sutton 4-Hand Automatic Watch, 24-Hour Sub Dial, Open Aperture, Self-Winding, Exhibition Caseback, Double Curved Mineral Crystal, Luminous Hands, 42mm
100
▲ 100.0%vs. prior month
$40.9K
latest month
12-month trend
B0733PJGWX
Bulova Men's Classic Aerojet 3-Hand Automatic Leather Strap Watch, Open Aperture, 40-Hour Power Reserve, Double Curved Mineral Crystal, 41mm
100
▼ 50.0%vs. prior month
$27.9K
latest month
12-month trend
B0733PT6VC
Bulova Men's Marine Star Series C Stainless Steel 6-Hand Chronograph Quartz Watch, Black Dial Style: 96B272
100
▲ 0.0%vs. prior month
$29.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bulova Mens Watch Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Bulova is the best-performing bulova mens watch brand in July 2026, moving 750 units across 9 ASINs for 65.2% of Top 10 volume. CITIZEN follows with 400 units (34.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $190.00 to $277.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bulova
9 ASINs in Top 10
65.2%
Units
750
Revenue
$219.9K
Avg. price
$277.70
B004TB226Q
$167.35·★4.6·1.6K revsBulova Men's 3-Hand Calendar Date Quartz Watch, Patterned Dial, 38mm, Style: 96B149
Units sold100B01AJF1KLS
$309.22·★4.6·1.3K revsBulova Men's Marine Star Series B Stainless Steel 6-Hand Chronograph Quartz Watch, Blue Dial Style: 96B256
Units sold100B004I5GOK8
$355.00·★4.6·2.2K revsBulova Men's Classic Sutton 4-Hand Automatic Watch, 24-Hour Sub Dial, Open Aperture, Self-Winding, Exhibition Caseback, Double Curved Mineral Crystal, Luminous Hands, 42mm
Units sold100B0733PJGWX
$290.87·★4.6·820 revsBulova Men's Classic Aerojet 3-Hand Automatic Leather Strap Watch, Open Aperture, 40-Hour Power Reserve, Double Curved Mineral Crystal, 41mm
Units sold100B0733PT6VC
$309.98·★4.6·645 revsBulova Men's Marine Star Series C Stainless Steel 6-Hand Chronograph Quartz Watch, Black Dial Style: 96B272
Units sold100B000G1YWK2
$290.68·★4.7·847 revsBulova Men's Marine Star Two-Tone Stainless Steel Chronograph Quartz Watch, Blue Dial Style: 98H37
Units sold100B0037UZVAY
$198.26·★4.6·973 revsBulova Men's Stainless Steel 3-Hand Calendar Date Quartz Watch with Black Leather Strap, Rectangle Dial Style: 96B107
Units sold50B007006UA2
$223.60·★4.7·1.2K revsBulova Men's Precisionist 3-Hand Calendar in Stainless Steel with Black Leather Strap and Black Patterned Dial Style: 96B158
Units sold50B0713STW5H
$354.37·★4.6·1.5K revsBulova Men's Marine Star Series C Two-Tone Stainless Steel 6-Hand Chronograph Quartz Watch
Units sold50
CITIZEN
1 ASIN in Top 10
34.8%
Units
400
Revenue
$76K
Avg. price
$190.00
B00PXVTU5C
$190.00·★4.6·1.4K revsCITIZEN Men's Classic Addysen Eco-Drive Watch, 3-Hand Date, Sapphire Crystal
Units sold400
Trending Bulova Mens Watch Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004I5GOK8 booked 100 units at $355.00, with ▲ 100.0% MoM change. On the growth side, B00PXVTU5C leads positive momentum with ▲ 33.3% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004I5GOK8
Bulova Men's Classic Sutton 4-Hand Automatic Watch, 24-Hour Sub Dial, Open Aperture, Self-Winding, Exhibition Caseback, Double Curved Mineral Crystal, Luminous Hands, 42mm
Price
$355.00
Rating
4.6
Reviews
2.2K
Latest month sales
B00PXVTU5C
CITIZEN Men's Classic Addysen Eco-Drive Watch, 3-Hand Date, Sapphire Crystal
Price
$190.00
Rating
4.6
Reviews
1.4K
Latest month sales
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