Braces Floss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Braces Floss sales on Amazon US totaled 618,000 units in July 2026 (▼ 3.0% vs. the prior month), generating an estimated $6,719,740 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.3% of unit volume and 66.1% of revenue, while a typical listing is priced at $11.30. The keyword itself pulled 18,131 Amazon queries over the same period (▲ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the braces floss Top 50 moved 6,430,700 units and $70,948,219 in cumulative sales — an average of 535,892 units and $5,912,352 per month. Monthly throughput topped out at 637,000 units in June 2026 and dipped to 317,300 in May 2026, leaving the latest reading 13.8% higher than August 2025.
Braces Floss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
618K
▼ 3.0% MoM
Monthly Revenue 2026/07
$6.7M
▼ 0.5% MoM
Top 10 Market Share 2026/07
66.3%
Braces Floss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold braces floss listing on Amazon US in July 2026 is ASIN B0BG52SJ5N (Brand: COSLUS), which sold 70,000 units at $29.93 apiece — equal to 11.3% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $4,440,100 in July 2026 — 66.3% of unit volume and 66.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Braces Floss' on Amazon
July 2026
Is 66.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BG52SJ5N
COSLUS ADA Accepted C20 Water Dental Flosser Teeth Pick, 300ML Larger Tank | Portable Rechargeable Oral Irrigator for Orthodontic & Sensitive Gums, Cordless for Travel, Family, Professional Set, Black
70K
▲ 40.0%vs. prior month
$2.1M
latest month
12-month trend
B085YL4HR7
Plackers Micro Line Floss Picks, Intense Mint, 300 Count | Floss fiber made without PTFE, Fits tight teeth, Fold-out toothpick, QuickFix Grip, Resealable bag, 2x Stronger
60K
▼ 14.3%vs. prior month
$412.8K
latest month
12-month trend
B08QWYMGRR
Amazon Basics Mint Dental Flossers, Shred Resistant, Slides Easily Between Teeth, with Fold-Away Pick, 90 Count, 1-Pack (Previously Solimo)
60K
▲ 20.0%vs. prior month
$177K
latest month
12-month trend
B00UB7BO16
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
50K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B07FLBBWJR
Glide Comfort Plus Dental Floss, Extra Soft, Value 3 Pack (40m Each)
50K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
B003K01BMI
DenTek Floss Picks, Advanced Clean, Plaque Remover, 150 Count | No Break & No Shred Dental Floss, Triple Clean, Mouthwash Blast Mint Flavor, Removes Bacteria, Micro-Textured Pick
30K
▼ 25.0%vs. prior month
$124.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Braces Floss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing braces floss brand in July 2026, moving 160,000 units across 4 ASINs for 39.0% of Top 10 volume. COSLUS follows with 70,000 units (17.1%), ahead of Plackers on 60,000 units (14.6%).
With 7 brands splitting the Top 10 and 70.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.88 to $29.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
4 ASINs in Top 10
39.0%
Units
160K
Revenue
$1.2M
Avg. price
$8.02
B00UB7BO16
$3.96·★4.3·17.5K revsOral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
Units sold50KB07FLBBWJR
$10.47·★4.3·23.7K revsGlide Comfort Plus Dental Floss, Extra Soft, Value 3 Pack (40m Each)
Units sold50KB074W58X3F
$6.97·★4.5·28.5K revsOral-B Super Floss Pre-Cut Strands, Dental Floss for Bridges, Braces and Wide Spaces, 100 Strands
Units sold30KB0DJH7VTL9
$10.69·★4.2·4.8K revsOral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Count, Pack of 3
Units sold30K
COSLUS
1 ASIN in Top 10
17.1%
Units
70K
Revenue
$2.1M
Avg. price
$29.93
B0BG52SJ5N
$29.93·★4.4·53.3K revsCOSLUS ADA Accepted C20 Water Dental Flosser Teeth Pick, 300ML Larger Tank | Portable Rechargeable Oral Irrigator for Orthodontic & Sensitive Gums, Cordless for Travel, Family, Professional Set, Black
Units sold70K
Plackers
1 ASIN in Top 10
14.6%
Units
60K
Revenue
$412.8K
Avg. price
$6.88
B085YL4HR7
$6.88·★4.7·83K revsPlackers Micro Line Floss Picks, Intense Mint, 300 Count | Floss fiber made without PTFE, Fits tight teeth, Fold-out toothpick, QuickFix Grip, Resealable bag, 2x Stronger
Units sold60K
Trending Braces Floss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0728DHSRY leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DFH7MCRQ close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0728DHSRY
FLOSSAID BridgeAid Threaders 2 Packs of 50 (100 Threaders)
Price
$6.79
Rating
4.6
Reviews
3.3K
Latest month sales
B0DFH7MCRQ
100PCS Interdental Brushes Between Teeth for Braces, Flossers Brush Cleaner | Orthodontic Flossers for Braces Cleaning Kit, Dental Teeth Cleaning Tools(Bright Colors, Multiple Sizes)
Price
$6.99
Rating
4.6
Reviews
717
Latest month sales
B00DURFAFU
GUM EEZ-Thru Floss Threaders, Dental Flossers for Braces, Bridges, & Implants
Unlock to view ASIN details and product titles
Price
$5.16
Rating
4.7
Reviews
10.4K
Latest month sales
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