Floss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Oral-B is the best-performing floss brand in July 2026, moving 170,000 units across 4 ASINs for 33.3% of Top 10 volume. Crest follows with 90,000 units (17.6%), ahead of COSLUS on 70,000 units (13.7%).

With 7 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.84 to $45.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074W58X3F booked 30K units at $6.97, with ▲ 0.0% MoM change. On the growth side, B01KZOTTSO leads positive momentum with ▲ 400.0% MoM growth on 10K units, with B0CQD8J54W close behind at ▲ 200.0% MoM on 30K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.