Floss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Floss sales on Amazon US totaled 926,000 units in July 2026 (▼ 3.1% vs. the prior month), generating an estimated $13,372,480 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.1% of unit volume and 61.2% of revenue, while a typical listing is priced at $13.48. The keyword itself pulled 629,426 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the floss Top 50 moved 9,783,900 units and $156,060,953 in cumulative sales — an average of 815,325 units and $13,005,079 per month. Monthly throughput topped out at 956,000 units in June 2026 and dipped to 493,600 in May 2026, leaving the latest reading 13.1% higher than August 2025.
Floss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
926K
▼ 3.1% MoM
Monthly Revenue 2026/07
$13.4M
▼ 16.8% MoM
Top 10 Market Share 2026/07
55.1%
Floss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold floss listing on Amazon US in July 2026 is ASIN B00AHAWWO0 (Brand: Crest), which sold 90,000 units at $45.99 apiece — equal to 9.7% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 510,000 units and $8,185,900 in July 2026 — 55.1% of unit volume and 61.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Floss' on Amazon
July 2026
Is 55.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00AHAWWO0
Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
90K
▼ 10.0%vs. prior month
$4M
latest month
12-month trend
B0BG52SJ5N
COSLUS ADA Accepted C20 Water Dental Flosser Teeth Pick, 300ML Larger Tank | Portable Rechargeable Oral Irrigator for Orthodontic & Sensitive Gums, Cordless for Travel, Family, Professional Set, Black
70K
▲ 40.0%vs. prior month
$2.1M
latest month
12-month trend
B085YL4HR7
Plackers Micro Line Floss Picks, Intense Mint, 300 Count | Floss fiber made without PTFE, Fits tight teeth, Fold-out toothpick, QuickFix Grip, Resealable bag, 2x Stronger
60K
▼ 14.3%vs. prior month
$412.8K
latest month
12-month trend
B08QWYMGRR
Amazon Basics Mint Dental Flossers, Shred Resistant, Slides Easily Between Teeth, with Fold-Away Pick, 90 Count, 1-Pack (Previously Solimo)
60K
▲ 20.0%vs. prior month
$177K
latest month
12-month trend
B00UB7BO16
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
50K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B07FLBBWJR
Glide Comfort Plus Dental Floss, Extra Soft, Value 3 Pack (40m Each)
50K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Floss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing floss brand in July 2026, moving 170,000 units across 4 ASINs for 33.3% of Top 10 volume. Crest follows with 90,000 units (17.6%), ahead of COSLUS on 70,000 units (13.7%).
With 7 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.84 to $45.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
4 ASINs in Top 10
33.3%
Units
170K
Revenue
$1.3M
Avg. price
$7.84
B00UB7BO16
$3.96·★4.3·17.4K revsOral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
Units sold50KB07FLBBWJR
$10.47·★4.3·23.6K revsGlide Comfort Plus Dental Floss, Extra Soft, Value 3 Pack (40m Each)
Units sold50KB01NBRH9TF
$9.97·★4.3·5.9K revsOral-B Glide Deep Clean Cool Mint Dental Floss, Value 3 Pack (40m Each)
Units sold40KB074W58X3F
$6.97·★4.5·28.5K revsOral-B Super Floss Pre-Cut Strands, Dental Floss for Bridges, Braces and Wide Spaces, 100 Strands
Units sold30K
Crest
1 ASIN in Top 10
17.6%
Units
90K
Revenue
$4M
Avg. price
$45.99
B00AHAWWO0
$45.99·★4.6·105.8K revsCrest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
Units sold90K
COSLUS
1 ASIN in Top 10
13.7%
Units
70K
Revenue
$2.1M
Avg. price
$39.99
B0BG52SJ5N
$39.99·★4.4·53K revsCOSLUS ADA Accepted C20 Water Dental Flosser Teeth Pick, 300ML Larger Tank | Portable Rechargeable Oral Irrigator for Orthodontic & Sensitive Gums, Cordless for Travel, Family, Professional Set, Black
Units sold70K
Trending Floss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074W58X3F booked 30K units at $6.97, with ▲ 0.0% MoM change. On the growth side, B01KZOTTSO leads positive momentum with ▲ 400.0% MoM growth on 10K units, with B0CQD8J54W close behind at ▲ 200.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074W58X3F
Oral-B Super Floss Pre-Cut Strands, Dental Floss for Bridges, Braces and Wide Spaces, 100 Strands
Price
$6.97
Rating
4.5
Reviews
28.5K
Latest month sales
B01KZOTTSO
Oral-B Glide Deep Clean Dental Floss, Cool Mint, Value 6 Pack (40m Each)
Price
$18.99
Rating
4.3
Reviews
35.1K
Latest month sales
B0CQD8J54W
BURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Stain Absorbing | Woven Tooth Floss with Xylitol Coating to Fight Cavities | Vegan | Paraben Free Expanding Floss
Unlock to view ASIN details and product titles
Price
$5.79
Rating
4.5
Reviews
2.4K
Latest month sales
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