Oral B Floss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oral B Floss sales on Amazon US totaled 409,400 units in July 2026 (▲ 8.0% vs. the prior month), generating an estimated $3,772,898 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.3% of unit volume and 61.6% of revenue, while a typical listing is priced at $14.73. The keyword itself pulled 35,191 Amazon queries over the same period (▲ 8.1% MoM).
Zooming out to the 12-month window ending July 2026, the oral b floss Top 50 moved 4,097,750 units and $37,790,522 in cumulative sales — an average of 341,479 units and $3,149,210 per month. Monthly throughput topped out at 409,400 units in July 2026 and dipped to 214,300 in May 2026, leaving the latest reading 32.6% higher than August 2025.
Oral B Floss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
409.4K
▲ 8.0% MoM
Monthly Revenue 2026/07
$3.8M
▲ 4.5% MoM
Top 10 Market Share 2026/07
73.3%
Oral B Floss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oral b floss listing on Amazon US in July 2026 is ASIN B00UB7BO16 (Brand: Oral-B), which sold 50,000 units at $3.96 apiece — equal to 12.2% of every unit tracked in this report.
The Top 10 ASINs account for 300,000 units and $2,323,200 in July 2026 — 73.3% of unit volume and 61.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oral B Floss' on Amazon
July 2026
Is 73.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00UB7BO16
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
50K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B07FLBBWJR
Glide Comfort Plus Dental Floss, Extra Soft, Value 3 Pack (40m Each)
50K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
B01NBRH9TF
Oral-B Glide Deep Clean Cool Mint Dental Floss, Value 3 Pack (40m Each)
40K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0CQD8J54W
BURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Stain Absorbing | Woven Tooth Floss with Xylitol Coating to Fight Cavities | Vegan | Paraben Free Expanding Floss
30K
▲ 200.0%vs. prior month
$173.7K
latest month
12-month trend
B074W58X3F
Oral-B Super Floss Pre-Cut Strands, Dental Floss for Bridges, Braces and Wide Spaces, 100 Strands
30K
▲ 0.0%vs. prior month
$212.4K
latest month
12-month trend
B0DJH7VTL9
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Count, Pack of 3
30K
▼ 25.0%vs. prior month
$322.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oral B Floss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing oral b floss brand in July 2026, moving 230,000 units across 7 ASINs for 76.7% of Top 10 volume. Burst follows with 30,000 units (10.0%), ahead of Reach on 20,000 units (6.7%).
With 4 brands splitting the Top 10 and 93.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.79 to $9.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
7 ASINs in Top 10
76.7%
Units
230K
Revenue
$1.9M
Avg. price
$9.54
B00UB7BO16
$3.96·★4.3·17.5K revsOral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
Units sold50KB07FLBBWJR
$10.46·★4.3·23.6K revsGlide Comfort Plus Dental Floss, Extra Soft, Value 3 Pack (40m Each)
Units sold50KB01NBRH9TF
$9.97·★4.3·5.9K revsOral-B Glide Deep Clean Cool Mint Dental Floss, Value 3 Pack (40m Each)
Units sold40KB074W58X3F
$6.97·★4.5·28.5K revsOral-B Super Floss Pre-Cut Strands, Dental Floss for Bridges, Braces and Wide Spaces, 100 Strands
Units sold30KB0DJH7VTL9
$10.69·★4.2·4.7K revsOral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Count, Pack of 3
Units sold30KB074F5NNCP
$3.50·★4.6·10.5K revsOral-B Essential Dental Floss, Cavity Defense, Waxed, Mint Flavor, Value 2 Pack (50m Each)
Units sold20KB01KZOTTSO
$21.24·★4.3·35.1K revsOral-B Glide Deep Clean Dental Floss, Cool Mint, Value 6 Pack (40m Each)
Units sold10K
Burst
1 ASIN in Top 10
10.0%
Units
30K
Revenue
$173.7K
Avg. price
$5.79
B0CQD8J54W
$5.79·★4.5·2.5K revsBURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Stain Absorbing | Woven Tooth Floss with Xylitol Coating to Fight Cavities | Vegan | Paraben Free Expanding Floss
Units sold30K
Reach
1 ASIN in Top 10
6.7%
Units
20K
Revenue
$153.4K
Avg. price
$7.00
B00N5XRYTE
$7.00·★4.8·31.6K revsReach Ultraclean Access Flosser Refill Heads, Mint, Plaque Remover for Teeth, Shred Resistant, for Hard to Reach Areas, Oral Care, PFAS Free, for Adults & Kids, 1 Pack, 28 Count
Units sold20K
Trending Oral B Floss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01KZOTTSO booked 10K units at $21.24, with ▲ 400.0% MoM change. On the growth side, B0CQD8J54W leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B06Y5ML9LR close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KZOTTSO
Oral-B Glide Deep Clean Dental Floss, Cool Mint, Value 6 Pack (40m Each)
Price
$21.24
Rating
4.3
Reviews
35.1K
Latest month sales
B0CQD8J54W
BURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Stain Absorbing | Woven Tooth Floss with Xylitol Coating to Fight Cavities | Vegan | Paraben Free Expanding Floss
Price
$5.79
Rating
4.5
Reviews
2.5K
Latest month sales
B06Y5ML9LR
Oral-B Super Floss, 50 Pre-Cut Strands, Mint (Pack of 3)
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.6
Reviews
3.6K
Latest month sales
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