Dentek Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

DenTek is the best-performing dentek brand in July 2026, moving 123,000 units across 6 ASINs for 78.8% of Top 10 volume. GUM follows with 16,000 units (10.3%), ahead of Oral-B on 10,000 units (6.4%).

With 4 brands splitting the Top 10 and 95.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.08 to $19.49, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08DNZWR33 booked 7K units at $7.99, with ▲ 75.0% MoM change. On the growth side, B00NI2IWZ2 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B003USGAGM close behind at ▲ 150.0% MoM on 500 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.