Bounty Paper Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bounty Paper Towels sales on Amazon US totaled 1,923,000 units in July 2026 (▼ 2.7% vs. the prior month), generating an estimated $40,939,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 53.9% of revenue, while a typical listing is priced at $21.96. The keyword itself pulled 370,437 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the bounty paper towels Top 50 moved 20,544,400 units and $439,180,657 in cumulative sales — an average of 1,712,033 units and $36,598,388 per month. Monthly throughput topped out at 1,976,000 units in June 2026 and dipped to 1,279,300 in May 2026, leaving the latest reading 29.1% higher than August 2025.
Bounty Paper Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.9M
▼ 2.7% MoM
Monthly Revenue 2026/07
$40.9M
▼ 4.5% MoM
Top 10 Market Share 2026/07
51.5%
Bounty Paper Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bounty paper towels listing on Amazon US in July 2026 is ASIN B000VCFB0G (Brand: Bounty), which sold 100,000 units at $3.19 apiece — equal to 5.2% of every unit tracked in this report.
The Top 10 ASINs account for 990,000 units and $22,076,700 in July 2026 — 51.5% of unit volume and 53.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bounty Paper Towels' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000VCFB0G
Bounty Paper Napkins, White, 200 Count, Packaging may vary
100K
▲ 0.0%vs. prior month
$283K
latest month
12-month trend
B0798DVT68
Charmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
100K
▲ 0.0%vs. prior month
$3.5M
latest month
12-month trend
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07MHJFRBJ
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B07PBXXNCY
CLEAN SKIN CLUB Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bounty Paper Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing bounty paper towels brand in July 2026, moving 600,000 units across 6 ASINs for 60.6% of Top 10 volume. Charmin follows with 100,000 units (10.1%), ahead of CLEAN SKIN CLUB on 100,000 units (10.1%).
With 5 brands splitting the Top 10 and 80.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.95 to $35.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
6 ASINs in Top 10
60.6%
Units
600K
Revenue
$13.2M
Avg. price
$21.34
B000VCFB0G
$3.19·★4.8·41.4K revsBounty Paper Napkins, White, 200 Count, Packaging may vary
Units sold100KB079VP6DH5
$43.49·★4.8·235.7K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB07MHJFRBJ
$24.42·★4.8·235.7K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.7K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100KB0DQYPYVB6
$19.96·★4.8·22.1K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100KB0DQYR6X8R
$6.97·★4.8·22.1K revsBounty Select-A-Size Paper Towels, White, 2 Triple Rolls = 6 Regular Rolls
Units sold100K
Charmin
1 ASIN in Top 10
10.1%
Units
100K
Revenue
$3.5M
Avg. price
$35.49
B0798DVT68
$35.49·★4.8·127.4K revsCharmin Ultra Soft Cushiony Touch Toilet Paper, 24 Family Mega = 123 Regular Rolls, White
Units sold100K
CLEAN SKIN CLUB
1 ASIN in Top 10
10.1%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsCLEAN SKIN CLUB Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Trending Bounty Paper Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CTD36YKK booked 90K units at $16.97, with ▲ 0.0% MoM change. On the growth side, B0FN4VKRWW leads positive momentum with ▲ 800.0% MoM growth on 9K units, with B0DQLN5PFY close behind at ▲ 133.3% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CTD36YKK
Kleenex Ultra Soft Facial Tissues, 8 Cube Boxes, 80 Tissues per Box
Price
$16.97
Rating
4.8
Reviews
30.8K
Latest month sales
B0FN4VKRWW
Sparkle Pick-A-Size Paper Towels, Spirited Prints, 2 Double Rolls, Strong 2 Ply Towels for Kitchen Cleanup and Everyday Messes
Price
$3.84
Rating
4.6
Reviews
301
Latest month sales
B0DQLN5PFY
Bounty Paper Towels Select-A-Size, White, 6 Triple Rolls = 18 Regular Rolls
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.8
Reviews
83.8K
Latest month sales
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