Paper Plates Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paper Plates sales on Amazon US totaled 844,000 units in July 2026 (▼ 4.7% vs. the prior month), generating an estimated $10,232,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.0% of unit volume and 69.7% of revenue, while a typical listing is priced at $19.81. The keyword itself pulled 1,700,653 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the paper plates Top 50 moved 8,702,300 units and $104,121,943 in cumulative sales — an average of 725,192 units and $8,676,829 per month. Monthly throughput topped out at 886,000 units in June 2026 and dipped to 545,600 in May 2026, leaving the latest reading 31.3% higher than August 2025.
Paper Plates Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
844K
▼ 4.7% MoM
Monthly Revenue 2026/07
$10.2M
▼ 4.5% MoM
Top 10 Market Share 2026/07
77.0%
Paper Plates Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paper plates listing on Amazon US in July 2026 is ASIN B0748J34WZ (Brand: Dixie), which sold 100,000 units at $5.89 apiece — equal to 11.8% of every unit tracked in this report.
The Top 10 ASINs account for 650,000 units and $7,130,800 in July 2026 — 77.0% of unit volume and 69.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paper Plates' on Amazon
July 2026
Top 5 Volume Share breakdown
B0748J34WZ
Dixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 0.0%vs. prior month
$589K
latest month
12-month trend
B074PY4Y8Y
Dixie Large Paper Plates, 10 Inch, 150 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B0C2CY22B8
Amazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
100K
▲ 0.0%vs. prior month
$567K
latest month
12-month trend
B0DN7Z7P17
Amazon Basics Ultra Disposable Paper Bowls, 20 Oz, Microwave Safe, Soak Proof, Strong & Sturdy, White, 50 Count, Packaging May Vary
60K
▼ 14.3%vs. prior month
$315.6K
latest month
12-month trend
B099BWGZBP
Dixie Ultra, Large Paper Plates, 10 Inch, 172 Count (4 packs of 43 plates), 3X Stronger*, Heavy Duty, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Heavy, Messy Meals
60K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0C2D1ZH9M
Amazon Basics Everyday Paper Plates, 8.62 Inch, Disposable, 200 Count, Packaging May Vary
60K
▲ 0.0%vs. prior month
$631.8K
latest month
12-month trend
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Best Paper Plates Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing paper plates brand in July 2026, moving 350,000 units across 6 ASINs for 53.8% of Top 10 volume. Dixie follows with 260,000 units (40.0%), ahead of Dixie Ultra on 40,000 units (6.2%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.72 to $14.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
6 ASINs in Top 10
53.8%
Units
350K
Revenue
$3.2M
Avg. price
$9.72
B0C2CY22B8
$5.97·★4.7·58.9K revsAmazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
Units sold100KB0DN7Z7P17
$5.68·★4.8·9.6K revsAmazon Basics Ultra Disposable Paper Bowls, 20 Oz, Microwave Safe, Soak Proof, Strong & Sturdy, White, 50 Count, Packaging May Vary
Units sold60KB0C2D1ZH9M
$11.12·★4.7·58.9K revsAmazon Basics Everyday Paper Plates, 8.62 Inch, Disposable, 200 Count, Packaging May Vary
Units sold60KB0C2CZJ1TK
$15.34·★4.7·23K revsAmazon Basics Everyday Paper Plates, 10 Inch, Disposable, 150 Count, Packaging May Vary
Units sold60KB0C2D2P54Y
$15.85·★4.7·58.9K revsAmazon Basics Everyday Paper Plates, 8.62 Inch, Disposable, 300 Count, Packaging May Vary
Units sold50KB0FPNCNYN7
$4.39·★4.5·1.6K revsAmazon Basics 9" Uncoated White Paper Plates, Microwave Safe, 100 Count
Units sold20K
Dixie
3 ASINs in Top 10
40.0%
Units
260K
Revenue
$3.4M
Avg. price
$14.48
B0748J34WZ
$5.89·★4.8·65.4K revsDixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
Units sold100KB074PY4Y8Y
$14.48·★4.8·65.4K revsDixie Large Paper Plates, 10 Inch, 150 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
Units sold100KB099BWGZBP
$23.08·★4.8·23.4K revsDixie Ultra, Large Paper Plates, 10 Inch, 172 Count (4 packs of 43 plates), 3X Stronger*, Heavy Duty, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Heavy, Messy Meals
Units sold60K
Dixie Ultra
1 ASIN in Top 10
6.2%
Units
40K
Revenue
$522.4K
Avg. price
$13.42
B00B9CTFWW
$13.42·★4.8·10.6K revsDixie Ultra, Large Paper Plates, 10 Inch, 100 Count, 3X Stronger*, Heavy Duty, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Heavy, Messy Meals
Units sold40K
Trending Paper Plates Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01IEBF1FU leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B07QK36NF1 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01IEBF1FU
Dixie Ultra, Small Paper Plates, 6 7/8" Inch, 44 Count, 3X Stronger*, Heavy Duty, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Heavy, Messy Meals
Price
$4.49
Rating
4.7
Reviews
1.6K
Latest month sales
B07QK36NF1
Amazon Basics Ultra Paper Plates, 6.87 Inch, Disposable, 600 Count (2 Pack of 300) (Previously Encore), Packaging May Vary
Price
$55.10
Rating
4.4
Reviews
3.6K
Latest month sales
B0CFFLGD2H
Ginkgo Paper Plates 10 inch Bulk 300 Count | Thickened Disposable Plates Large Heavy Duty Dinner Paper Plates for Holiday, Party, Picnic and Everyday Use
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.5
Reviews
1.1K
Latest month sales
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