Borax Powder For Laundry Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Borax Powder For Laundry sales on Amazon US totaled 789,400 units in July 2026 (▼ 17.6% vs. the prior month), generating an estimated $11,209,008 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.7% of unit volume and 62.0% of revenue, while a typical listing is priced at $17.81. The keyword itself pulled 44,122 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the borax powder for laundry Top 50 moved 8,322,300 units and $125,853,563 in cumulative sales — an average of 693,525 units and $10,487,797 per month. Monthly throughput topped out at 957,900 units in June 2026 and dipped to 472,600 in May 2026, leaving the latest reading 21.0% higher than August 2025.
Borax Powder For Laundry Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
789.4K
▼ 17.6% MoM
Monthly Revenue 2026/07
$11.2M
▼ 20.8% MoM
Top 10 Market Share 2026/07
69.7%
Borax Powder For Laundry Market Share & Sales Concentration on Amazon US — July 2026
The most-sold borax powder for laundry listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 12.7% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 550,000 units and $6,951,100 in July 2026 — 69.7% of unit volume and 62.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Borax Powder For Laundry' on Amazon
July 2026
Is 69.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0029XNTEU
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
70K
▲ 0.0%vs. prior month
$242.9K
latest month
12-month trend
B0BVXQQNBB
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
60K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
60K
▲ 0.0%vs. prior month
$664.8K
latest month
12-month trend
B0FGDT2PWW
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
60K
▼ 25.0%vs. prior month
$958.2K
latest month
12-month trend
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
50K
▲ 0.0%vs. prior month
$942K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Borax Powder For Laundry Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OxiClean is the best-performing borax powder for laundry brand in July 2026, moving 190,000 units across 3 ASINs for 34.5% of Top 10 volume. Arm & Hammer follows with 70,000 units (12.7%), ahead of Miss Mouth's on 60,000 units (10.9%).
Volume is spread across 8 brands, with the top three holding 58.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.98 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OxiClean
3 ASINs in Top 10
34.5%
Units
190K
Revenue
$1.9M
Avg. price
$10.19
B01BUNHFAS
$11.78·★4.8·47.8K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100KB00IA9QTAI
$11.79·★4.7·46.3K revsOxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
Units sold60KB0BVY2XKJX
$7.00·★4.7·15.3K revsOxiClean Max Force Laundry Stain Treater Spray, 12 Fl Oz (Pack of 3) | Spray Now Wash Later, Kids and Baby Stain Remover, Fights Baby Food & Juice Stains, Color-Safe, Bleach-Free
Units sold30K
Arm & Hammer
1 ASIN in Top 10
12.7%
Units
70K
Revenue
$242.9K
Avg. price
$4.98
B0029XNTEU
$4.98·★4.8·57K revsChurch & Dwight Co 03020 Arm & Hammer Super Washing Soda
Units sold70K
Miss Mouth's
1 ASIN in Top 10
10.9%
Units
60K
Revenue
$1.7M
Avg. price
$27.99
B0BVXQQNBB
$27.99·★4.5·5.9K revsMiss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
Units sold60K
Trending Borax Powder For Laundry Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000VCFAXO booked 30K units at $5.99, with ▲ 0.0% MoM change. On the growth side, B018HUUK40 leads positive momentum with ▲ 400.0% MoM growth on 2K units, with B0DSR37SXN close behind at ▲ 300.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000VCFAXO
Borax 20 Mule Team Detergent Booster, 65 Oz. | Multi-purpose household cleaning solution, Enhances laundry cleaning, Brightens and deodorizes fabrics and surfaces
Price
$5.99
Rating
4.8
Reviews
36.6K
Latest month sales
B018HUUK40
Borax 20 Mule Team Laundry Booster, Powder, 4 Pounds
Price
$14.95
Rating
4.7
Reviews
13.7K
Latest month sales
B0DSR37SXN
Arm & Hammer Deep Clean Odor Formula Liquid Laundry Detergent | Radiant Burst Scent, 150 Fl Oz, 100 Loads
Unlock to view ASIN details and product titles
Price
$14.37
Rating
4.7
Reviews
2.5K
Latest month sales
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