Feminine Care Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Feminine Care sales on Amazon US totaled 838,000 units in July 2026 (▼ 6.7% vs. the prior month), generating an estimated $12,293,650 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.0% of unit volume and 41.1% of revenue, while a typical listing is priced at $14.16. The keyword itself pulled 24,237 Amazon queries over the same period (▼ 30.3% MoM).
Zooming out to the 12-month window ending July 2026, the feminine care Top 50 moved 8,927,400 units and $131,643,300 in cumulative sales — an average of 743,950 units and $10,970,275 per month. Monthly throughput topped out at 898,000 units in June 2026 and dipped to 498,000 in May 2026, leaving the latest reading 7.4% higher than August 2025.
Feminine Care Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
838K
▼ 6.7% MoM
Monthly Revenue 2026/07
$12.3M
▼ 5.2% MoM
Top 10 Market Share 2026/07
43.0%
Feminine Care Market Share & Sales Concentration on Amazon US — July 2026
The most-sold feminine care listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 11.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $5,058,700 in July 2026 — 43.0% of unit volume and 41.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Feminine Care' on Amazon
July 2026
Is 43.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B003VD5TMM
Always Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
40K
▼ 20.0%vs. prior month
$340K
latest month
12-month trend
B0072K2BMG
vH essentials, Ph Balanced Daily Feminine Wash, Tea Tree Oil & Prebiotic, 6, Fl Oz, (Pack Of 1) 54306 Clear
40K
▲ 0.0%vs. prior month
$262K
latest month
12-month trend
B00G8DDBOU
Always Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
30K
▲ 0.0%vs. prior month
$268.8K
latest month
12-month trend
B00NJNJ6O6
Carefree Panty Liners for Women, Regular, Unscented, 120 ct
30K
▲ 0.0%vs. prior month
$177.9K
latest month
12-month trend
B00NZGO9BC
Carefree Light Panty Liners, Extra Long, Wrapped, Unscented, 93 ct
30K
▼ 25.0%vs. prior month
$221.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Feminine Care Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
O Positiv is the best-performing feminine care brand in July 2026, moving 100,000 units across 1 ASIN for 27.8% of Top 10 volume. Always follows with 90,000 units (25.0%), ahead of Carefree on 80,000 units (22.2%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.64 to $28.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
O Positiv
1 ASIN in Top 10
27.8%
Units
100K
Revenue
$2.9M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.6K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply
Units sold100K
Always
3 ASINs in Top 10
25.0%
Units
90K
Revenue
$788K
Avg. price
$8.73
B003VD5TMM
$8.24·★4.6·41.6K revsAlways Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
Units sold40KB00G8DDBOU
$8.97·★4.7·25.4K revsAlways Ultra Thin Feminine Pads with Wings for Women, Size 1, Regular Absorbency, Unscented, Up to 100% Leak-Free Protection, 46 Count
Units sold30KB008HQ8M6I
$8.97·★4.6·26K revsAlways Panty Liners for Women Anti-Bunch Xtra Protection Daily Liners, Long, Unscented, 108 Count
Units sold20K
Carefree
3 ASINs in Top 10
22.2%
Units
80K
Revenue
$467.9K
Avg. price
$5.64
B00NJNJ6O6
$5.97·★4.6·33.7K revsCarefree Panty Liners for Women, Regular, Unscented, 120 ct
Units sold30KB00NZGO9BC
$7.38·★4.6·33.7K revsCarefree Light Panty Liners, Extra Long, Wrapped, Unscented, 93 ct
Units sold30KB004RSO890
$3.58·★4.8·10.6K revsCarefree Panty Liners for Women, Thong Liners, Unwrapped, Unscented, 49 ct
Units sold20K
Trending Feminine Care Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B008HQ8M6I booked 20K units at $8.97, with ▲ 0.0% MoM change. On the growth side, B07QTDSYZ9 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00G8DDCEE close behind at ▲ 12.5% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008HQ8M6I
Always Panty Liners for Women Anti-Bunch Xtra Protection Daily Liners, Long, Unscented, 108 Count
Price
$8.97
Rating
4.6
Reviews
26K
Latest month sales
B07QTDSYZ9
Always Panty Liners for Women Daily Liners, Regular Absorbency, Unscented, 216 Count
Price
$10.97
Rating
4.6
Reviews
41.6K
Latest month sales
B00G8DDCEE
Always Ultra Thin Pads with Wings, Size 2, Long Super, 42 Count
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.7
Reviews
29K
Latest month sales
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