Overnight Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Overnight Pads sales on Amazon US totaled 407,000 units in July 2026 (▼ 6.9% vs. the prior month), generating an estimated $8,371,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 31.9% of unit volume and 33.1% of revenue, while a typical listing is priced at $20.90. The keyword itself pulled 30,104 Amazon queries over the same period (▲ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the overnight pads Top 50 moved 4,312,800 units and $93,495,914 in cumulative sales — an average of 359,400 units and $7,791,326 per month. Monthly throughput topped out at 437,000 units in June 2026 and dipped to 263,000 in May 2026, leaving the latest reading 20.7% higher than August 2025.
Overnight Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
407K
▼ 6.9% MoM
Monthly Revenue 2026/07
$8.4M
▼ 7.5% MoM
Top 10 Market Share 2026/07
31.9%
Overnight Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold overnight pads listing on Amazon US in July 2026 is ASIN B01M1BLRC1 (Brand: Always), which sold 20,000 units at $10.82 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $2,773,100 in July 2026 — 31.9% of unit volume and 33.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Overnight Pads' on Amazon
July 2026
Is 31.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01M1BLRC1
Always Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B01NAX7KC7
Poise Overnight Incontinence Pads for Women, 8 Drop, 72 ct
20K
▲ 0.0%vs. prior month
$784.2K
latest month
12-month trend
B09B7L2BPB
Amazon Basics Maxi Pads For Periods- Thick, Super Absorbency, Unscented, 48 Count, 1 Pack
20K
▼ 33.3%vs. prior month
$98K
latest month
12-month trend
B0BLGRQHCQ
Poise Incontinence Pads for Women, 7 Drop, Long, 78 ct
10K
▼ 50.0%vs. prior month
$429.6K
latest month
12-month trend
B005OICT84
Stayfree Maxi Super Pads Wingless, Period and Leaks, 66 ct
10K
▲ 0.0%vs. prior month
$83K
latest month
12-month trend
B00G8DDC44
Always Maxi Overnight Pads with Wings for Women, Size 4, Overnight Absorbency, Unscented, 33 Count
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Overnight Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Always is the best-performing overnight pads brand in July 2026, moving 40,000 units across 3 ASINs for 30.8% of Top 10 volume. Poise follows with 30,000 units (23.1%), ahead of Amazon Basics on 20,000 units (15.4%).
With 7 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $41.42, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Always
3 ASINs in Top 10
30.8%
Units
40K
Revenue
$534.8K
Avg. price
$14.14
B01M1BLRC1
$10.82·★4.7·24.9K revsAlways Maxi Overnight Pads with Wings for Women, Size 5, Extra Heavy Overnight Absorbency, Unscented, 36 Count
Units sold20KB00G8DDC44
$8.67·★4.7·29.1K revsAlways Maxi Overnight Pads with Wings for Women, Size 4, Overnight Absorbency, Unscented, 33 Count
Units sold10KB07J4W6T1W
$22.94·★4.7·4.5K revsAlways Ultra Thin Overnight Pads, Size 5, Extra Heavy Overnight, Unscented, 92 Count (2 Packs of 46)
Units sold10K
Poise
2 ASINs in Top 10
23.1%
Units
30K
Revenue
$1.2M
Avg. price
$41.42
B01NAX7KC7
$39.88·★4.5·15.8K revsPoise Overnight Incontinence Pads for Women, 8 Drop, 72 ct
Units sold20KB0BLGRQHCQ
$42.96·★4.6·3K revsPoise Incontinence Pads for Women, 7 Drop, Long, 78 ct
Units sold10K
Amazon Basics
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$98K
Avg. price
$4.99
B09B7L2BPB
$4.99·★4.5·13.4K revsAmazon Basics Maxi Pads For Periods- Thick, Super Absorbency, Unscented, 48 Count, 1 Pack
Units sold20K
Trending Overnight Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GK2VQ7HD leads positive momentum with ▲ 50.0% MoM growth on 6K units, with B0FQPRFYVS close behind at ▲ 50.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GK2VQ7HD
Always Maxi Overnight Feminine Pads with Wings for Women, Size 6, Ultimate Heavy Overnight Absorbency, Unscented, Up to 100% Leak-Free Protection, 21 Count
Price
$8.67
Rating
4.6
Reviews
335
Latest month sales
B0FQPRFYVS
L. Ultra Thin Pads for Women, Organic Cotton Top Layer, Overnight Absorbency, Menstrual Pads with Wings, Made Without Synthetic Pesticides and Fragrances, 36 Count
Price
$10.67
Rating
4.5
Reviews
482
Latest month sales
B07192ZQ3L
Rael Organic Cotton Cover Sanitary Pads for Women, Heavy (Overnight, 20 Ct) | Ultra Thin Period Pads with Wings, Heavy Absorbency, Unscented, Chlorine Free, Period Essentials, Feminine Care
Unlock to view ASIN details and product titles
Price
$13.32
Rating
4.7
Reviews
8.7K
Latest month sales
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