Revlon Colorstay Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Revlon Colorstay Foundation sales on Amazon US totaled 168,800 units in July 2026 (▼ 31.7% vs. the prior month), generating an estimated $2,860,455 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.2% of unit volume and 66.3% of revenue, while a typical listing is priced at $14.47. The keyword itself pulled 31,519 Amazon queries over the same period (▲ 3.5% MoM).
Zooming out to the 12-month window ending July 2026, the revlon colorstay foundation Top 50 moved 1,989,600 units and $33,395,238 in cumulative sales — an average of 165,800 units and $2,782,937 per month. Monthly throughput topped out at 247,200 units in June 2026 and dipped to 110,200 in May 2026, leaving the latest reading 29.9% higher than August 2025.
Revlon Colorstay Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.8K
▼ 31.7% MoM
Monthly Revenue 2026/07
$2.9M
▼ 41.5% MoM
Top 10 Market Share 2026/07
59.2%
Revlon Colorstay Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold revlon colorstay foundation listing on Amazon US in July 2026 is ASIN B0G1VBDXYF (Brand: Luxe Cosmetics), which sold 20,000 units at $18.99 apiece — equal to 11.8% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $1,897,820 in July 2026 — 59.2% of unit volume and 66.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Revlon Colorstay Foundation' on Amazon
July 2026
Is 59.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B01J1A3TFW
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$225K
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
B004Y9GTOO
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B01H1V7WQU
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
10K
▼ 75.0%vs. prior month
$299.7K
latest month
12-month trend
B0FBX3M65V
Champagne Shimmer Cream Eyeshadow, Light Gold Sheer Metallic Glow Glitter Eye Shadow for Mature Skin, Lightweight Blendable, Subtle Shimmer, Crease-Proof, Vegan & Cruelty-Free Sombras para Ojos
7K
▲ 0.0%vs. prior month
$48.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Revlon Colorstay Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Luxe Cosmetics is the best-performing revlon colorstay foundation brand in July 2026, moving 20,000 units across 1 ASIN for 20.0% of Top 10 volume. REVLON follows with 20,000 units (20.0%), ahead of MAYBELLINE on 16,000 units (16.0%).
Volume is spread across 8 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.47 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Luxe Cosmetics
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$601K
Avg. price
$18.99
B0G1VBDXYF
$18.99·★4.0·3.5K revsLuxe Color Changing Foundation – Medium
Units sold20K
REVLON
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$225K
Avg. price
$11.38
B01J1A3TFW
$11.38·★4.5·54.2K revsREVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
MAYBELLINE
2 ASINs in Top 10
16.0%
Units
16K
Revenue
$151.8K
Avg. price
$8.47
B004Y9GTOO
$7.97·★4.4·35.5K revsMAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
Units sold10KB00PFCSNWA
$8.98·★4.5·12.8K revsMaybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Translucent, 1 Count
Units sold6K
Trending Revlon Colorstay Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BCGZMTSY booked 5K units at $9.97, with ▼ 16.7% MoM change. On the growth side, B0G43MVP9J leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B09JB9T6QB close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BCGZMTSY
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz
Price
$9.97
Rating
4.5
Reviews
1.5K
Latest month sales
B0G43MVP9J
Color Changing Foundation for Mature Skin,1.01 FL.OZ,02 Medium | Self-Adjusting Foundation,Hydrating & Breathable Foundation Makeup with Skincare-Infused,Includes Brush,Lightweight Coverage
Price
$9.98
Rating
3.7
Reviews
105
Latest month sales
B09JB9T6QB
Revlon ColorStay Blot Setting Powder, 0.5 oz | Setting powder mattifies, absorbs oil and reduces the appearance of pores while controlling shine all day.
Unlock to view ASIN details and product titles
Price
$8.82
Rating
4.3
Reviews
2.7K
Latest month sales
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