Highlighters Yellow Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Highlighters Yellow sales on Amazon US totaled 237,600 units in July 2026 (▲ 99.0% vs. the prior month), generating an estimated $998,429 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.1% of unit volume and 63.4% of revenue, while a typical listing is priced at $8.64. The keyword itself pulled 33,401 Amazon queries over the same period (▲ 21.9% MoM).
Zooming out to the 12-month window ending July 2026, the highlighters yellow Top 50 moved 1,390,350 units and $7,645,056 in cumulative sales — an average of 115,863 units and $637,088 per month. Monthly throughput topped out at 306,000 units in August 2025 and dipped to 41,500 in May 2026, leaving the latest reading 22.4% lower than August 2025.
Highlighters Yellow Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
237.6K
▲ 99.0% MoM
Monthly Revenue 2026/07
$998.4K
▲ 64.5% MoM
Top 10 Market Share 2026/07
79.1%
Highlighters Yellow Market Share & Sales Concentration on Amazon US — July 2026
The most-sold highlighters yellow listing on Amazon US in July 2026 is ASIN B000Q5ZGIA (Brand: BIC), which sold 90,000 units at $1.79 apiece — equal to 37.9% of every unit tracked in this report and 4.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 188,000 units and $633,120 in July 2026 — 79.1% of unit volume and 63.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Highlighters Yellow' on Amazon
July 2026
Is 79.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000Q5ZGIA
BIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
90K
▲ 125.0%vs. prior month
$173.7K
latest month
12-month trend
B001MSD8C6
Sharpie Accent Tank-Style Highlighters, Assorted Colors, 4 Count - Back to School, Desk Supplies
20K
▲ 122.2%vs. prior month
$48.8K
latest month
12-month trend
B0017P0LLA
Sharpie Tank Yellow Highlighters Marker Set, Study Essentials, Chisel Tip, Ideal for Back to School and Teacher Supplies, Smear-Resistant, 4-Pack
20K
▲ 122.2%vs. prior month
$48.8K
latest month
12-month trend
B002BA5WLE
Sharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
10K
▲ 400.0%vs. prior month
$50.7K
latest month
12-month trend
B00006IEIN
BIC Brite Liner Grip Highlighter, Chisel Tip, Assorted Colors, 5-Count | 1.6 Mm Tip Size | Translucent Ink Emphasizes Text | ACMI Approved | Ideal for School, Office, And Art Supplies
10K
▲ 66.7%vs. prior month
$33.1K
latest month
12-month trend
B003NAYP1E
BIC Brite Liner Grip Highlighters, Chisel Tip, 5-Count Pack, Yellow | Comfortable Grip | Bright Yellow Ink for Organizing and Coloring | Smudge-Resistant, Long-Lasting Ink, ACMI Certified
10K
▲ 150.0%vs. prior month
$42.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Highlighters Yellow Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing highlighters yellow brand in July 2026, moving 110,000 units across 3 ASINs for 58.5% of Top 10 volume. Sharpie follows with 68,000 units (36.2%), ahead of Amazon Basics on 10,000 units (5.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.17 to $6.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
3 ASINs in Top 10
58.5%
Units
110K
Revenue
$248.9K
Avg. price
$4.17
B000Q5ZGIA
$1.79·★4.8·43.5K revsBIC Brite Liner Highlighters, Chisel Tip, 5-Count Pack, Assorted Colors | Ideal for Students and Teachers | Perfect for Notes and Textbooks | Bright Fluorescent Ink, Smudge Resistant, ACMI Approved
Units sold90KB00006IEIN
$3.99·★4.7·2.7K revsBIC Brite Liner Grip Highlighter, Chisel Tip, Assorted Colors, 5-Count | 1.6 Mm Tip Size | Translucent Ink Emphasizes Text | ACMI Approved | Ideal for School, Office, And Art Supplies
Units sold10KB003NAYP1E
$6.74·★4.8·2.2K revsBIC Brite Liner Grip Highlighters, Chisel Tip, 5-Count Pack, Yellow | Comfortable Grip | Bright Yellow Ink for Organizing and Coloring | Smudge-Resistant, Long-Lasting Ink, ACMI Certified
Units sold10K
Sharpie
6 ASINs in Top 10
36.2%
Units
68K
Revenue
$328.1K
Avg. price
$6.97
B001MSD8C6
$2.44·★4.8·6.5K revsSharpie Accent Tank-Style Highlighters, Assorted Colors, 4 Count - Back to School, Desk Supplies
Units sold20KB0017P0LLA
$2.44·★4.8·9.8K revsSharpie Tank Yellow Highlighters Marker Set, Study Essentials, Chisel Tip, Ideal for Back to School and Teacher Supplies, Smear-Resistant, 4-Pack
Units sold20KB002BA5WLE
$6.76·★4.8·20K revsSharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
Units sold10KB0040R4E2O
$12.05·★4.8·10.9K revsSharpie Pocket Highlighters, Chisel Tip, Assorted Colors, 24 Count - Back to School, Office, Teacher Supplies
Units sold7KB00006IEJ9
$6.69·★4.8·5.6K revsSharpie Tank Highlighters, Chisel Tip, Fluorescent Yellow, 12 Count
Units sold6KB00OQQ05S6
$11.42·★4.8·3.8K revsSharpie Tank Highlighters, Chisel Tip, Yellow Highlighters, Essential Office & School Supplies, Teacher Must Haves, Quick-Drying, Smear-Resistant, Bulk 36-Pack
Units sold5K
Amazon Basics
1 ASIN in Top 10
5.3%
Units
10K
Revenue
$56.1K
Avg. price
$5.89
B087TYF8SP
$5.89·★4.8·9.2K revsAmazon Basics Tank Style Highlighters, Chisel Tip, Bible Highlighter, Office and School Supplies, 12 Pack, Yellow
Units sold10K
Trending Highlighters Yellow Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002BA5WLE booked 10K units at $6.76, with ▲ 400.0% MoM change. On the growth side, B0000CD0C8 leads positive momentum with ▲ 900.0% MoM growth on 4K units, with B007W85JCC close behind at ▲ 700.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002BA5WLE
Sharpie Tank Highlighters, Assorted Colors, Chisel Tip, Back to School Essentials, Teacher & Office Supplies, Smear-Resistant, 12-Pack
Price
$6.76
Rating
4.8
Reviews
20K
Latest month sales
B0000CD0C8
Avery Hi-Liter Desk-Style Highlighters, Smear Safe Ink, Chisel Tip, 4 Assorted Color Highlighters (24063)
Price
$6.78
Rating
4.8
Reviews
675
Latest month sales
B007W85JCC
BIC Brite Liner Grip Highlighters, Chisel Tip, Classic Yellow, 2-Count | 1.6 Mm Chisel Tip | Super-Bright Fluorescent Ink | Textured Rubber Grip | Ideal for School and Office Use
Unlock to view ASIN details and product titles
Price
$5.65
Rating
4.7
Reviews
325
Latest month sales
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