Mr Pen Highlighters Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mr Pen Highlighters sales on Amazon US totaled 149,700 units in July 2026 (▲ 30.2% vs. the prior month), generating an estimated $1,198,631 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.1% of unit volume and 71.1% of revenue, while a typical listing is priced at $7.61. The keyword itself pulled 37,098 Amazon queries over the same period (▲ 29.8% MoM).
Zooming out to the 12-month window ending July 2026, the mr pen highlighters Top 50 moved 1,536,700 units and $13,486,314 in cumulative sales — an average of 128,058 units and $1,123,859 per month. Monthly throughput topped out at 223,000 units in August 2025 and dipped to 53,700 in May 2026, leaving the latest reading 32.9% lower than August 2025.
Mr Pen Highlighters Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
149.7K
▲ 30.2% MoM
Monthly Revenue 2026/07
$1.2M
▲ 24.6% MoM
Top 10 Market Share 2026/07
68.1%
Mr Pen Highlighters Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mr pen highlighters listing on Amazon US in July 2026 is ASIN B000J09CO6 (Brand: Paper Mate), which sold 30,000 units at $5.99 apiece — equal to 20.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $852,390 in July 2026 — 68.1% of unit volume and 71.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mr Pen Highlighters' on Amazon
July 2026
Is 68.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B07GSZM4YM
Mr. Sketch Scented Markers, Chisel Tip, Assorted Colors, 22 Count - Fun for Kids, Coloring, Spark Creativity, Arts & Crafts
20K
▲ 0.0%vs. prior month
$228.4K
latest month
12-month trend
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
10K
▲ 150.0%vs. prior month
$135.5K
latest month
12-month trend
B0BG53HYHW
Mr. Pen- Aesthetic Highlighters No Bleed, 8 Pack, Candy Colors | Chisel Tip, Cute Highlighters Assorted Colors for Journaling, Highlighting, Underlining, Fast Dry, Back to School Supplies
10K
▲ 11.1%vs. prior month
$58.9K
latest month
12-month trend
B0DQF3KPCJ
BLIEVE Bible Highlighters No Bleed Through, Pastel Colors, Dual Tip, 8 Pack | Aesthetic Cute Highlighters, Chisel Tip & Fine Point For Bible & Journaling, Back To School Supplies
8K
▲ 0.0%vs. prior month
$61.6K
latest month
12-month trend
B0DLX3SYLP
uniball™ Zento Gel Pens, Black Ink, 0.7mm Medium Point, 4 Count | Retractable, Smooth Writing, Quick-Drying, No Smear, No Bleed, Muted Barrel Colors
7K
▲ 0.0%vs. prior month
$45.1K
latest month
12-month trend
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Best Mr Pen Highlighters Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Paper Mate is the best-performing mr pen highlighters brand in July 2026, moving 30,000 units across 1 ASIN for 29.4% of Top 10 volume. Mr. Pen follows with 23,000 units (22.5%), ahead of Mr. Sketch on 20,000 units (19.6%).
With 7 brands splitting the Top 10 and 71.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $10.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Paper Mate
1 ASIN in Top 10
29.4%
Units
30K
Revenue
$217.2K
Avg. price
$5.99
B000J09CO6
$5.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30K
Mr. Pen
4 ASINs in Top 10
22.5%
Units
23K
Revenue
$141.7K
Avg. price
$6.49
B0BG53HYHW
$5.99·★4.6·22.8K revsMr. Pen- Aesthetic Highlighters No Bleed, 8 Pack, Candy Colors | Chisel Tip, Cute Highlighters Assorted Colors for Journaling, Highlighting, Underlining, Fast Dry, Back to School Supplies
Units sold10KB0793DYRKV
$6.99·★4.6·51.9K revsMr. Pen- No Bleed Gel Highlighters, Vibrant Colors, 8 Pack | Bible Highlighters and Pens No Bleed, Bible Markers for Study, Journaling, School Supplies and Accessories
Units sold5KB09WSRY8RY
$6.99·★4.6·22.8K revsMr. Pen Aesthetic Highlighters No Bleed, 8 Pack, Muted Pastel Color | Chisel Tip, Cute Highlighters Assorted Colors for Journaling, Highlighting, Underlining, Fast Dry, Back to School Supplies
Units sold4KB0DPCV5SLN
$5.99·★4.4·1K revsMr. Pen- Sticky Notes, 3"x3", 12 Pads, 600 Sheets, Soft Vintage Colors | Sticky Notes Bulk, Self-Stick Note Pads, Perfect for Office, School, Home, Study & Organization
Units sold4K
Mr. Sketch
1 ASIN in Top 10
19.6%
Units
20K
Revenue
$228.4K
Avg. price
$10.09
B07GSZM4YM
$10.09·★4.8·14.8K revsMr. Sketch Scented Markers, Chisel Tip, Assorted Colors, 22 Count - Fun for Kids, Coloring, Spark Creativity, Arts & Crafts
Units sold20K
Trending Mr Pen Highlighters Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DPCV5SLN booked 4K units at $5.99, with ▲ 100.0% MoM change. On the growth side, B0CCJ6JKNQ leads positive momentum with ▲ 900.0% MoM growth on 3K units, with B0BFM67M4D close behind at ▲ 500.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPCV5SLN
Mr. Pen- Sticky Notes, 3"x3", 12 Pads, 600 Sheets, Soft Vintage Colors | Sticky Notes Bulk, Self-Stick Note Pads, Perfect for Office, School, Home, Study & Organization
Price
$5.99
Rating
4.4
Reviews
1K
Latest month sales
B0CCJ6JKNQ
Taotree 12Pcs Aesthetic Cute Highlighters Assorted Colors, Back to School | Bible Highlighters and Pens No Bleed, Chisel Tip Pastel Markers Pens for Journaling, School Supplies, Office Desk Accessories
Price
$12.99
Rating
4.5
Reviews
2.4K
Latest month sales
B0BFM67M4D
Mr. Pen High Capacity Pencil Case, Large Pencil Pouch with 3 Compartments and 2 Pockets, Large Pencil Bag with Smooth Zipper, Cute Pencil Case Pouch Organizer, School Supplies for Teens
Unlock to view ASIN details and product titles
Price
$8.85
Rating
4.7
Reviews
1.8K
Latest month sales
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